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Thryv Review: Pricing and Top Features

Thryv Review: Pricing and Top Features

Thryv is an all-in-one, cloud-based business management solution designed mainly to help small businesses manage and handle essential business functions. Read our full review to know everything about Thryv in terms of services, prices, reviews, pros & cons, and much more.


Reputation management feature
Mobile App
App Integrations
Easy to set up and use
Free trial available
So many integrations


Prices not transparent
Prices are not advertised


Quick Stats

Allows App Integrations
Not Available
Dedicated App
Not Available
Intuitive Dashboard
Not Available
Text-to-Pay Service
Not Available
Cloud-Based Software
Not Available
Free Trial Available:
Free trial

A Brief About Thryv CRM

Thryv is a cloud-based solution that offers business management services as well as customer relationship management (CRM) services and functions. Using Thryv, salespeople and business owners can develop strategies to expand their online and physical presence, improve their customer relationships and communication, streamline most processes, and more. Their solutions include an integrated CRM software system, an appointment scheduling system, contact management, billing and invoicing, marketing and sales automation, social media and reputation management, automated reminders, and much more.

As robust marketing and CRM software system, Thryv helps small businesses manage interactions with their customers, run customized marketing campaigns using email marketing and other marketing tools, manage sales on different platforms, including Facebook, Instagram, LinkedIn, Twitter, Google+, and more. Thryv also provides an appointment booking module that allows users to manage all their business schedules, synchronize calendars, book appointments, and do much more from one single platform.

In addition to that, Thryv also offers a payment module that can help users send customized quotes, estimates, invoices, and more to customers. It also allows them to accept payments using credit cards. Thryv also makes things better by allowing integrations with so many third-party apps, like QuickBooks, Slack, Gmail, MailChimp, Yelp, and more. It also offers a mobile app for Android and iOS devices.

Thryv CRM Features and Tools

Thryv’s CRM solution is packed with so many features that are designed especially for small businesses to grow and thrive. Below are some of the features you can expect to find in your Thryv CRM:

Email & online marketing features

Using Thryv’s CRM software, you get to manage lists, send emails, automate email campaigns, track these campaigns, and more. Some of these features include:

Dynamic content

You can tailor your email, website, or landing page content according to the needs and interests of the audience as viewers or recipients. For example, you can customize emails to address the recipients by name, and so on.

Ability to test dynamic content

You can test all of this dynamic content before making it public or sending it to the recipients of your marketing campaigns.

Mobile optimization

You can optimize your landing pages, emails, and more to work well for mobile viewers.

Email deliverability reporting

Thryv software helps ensure that your emails are delivered to inbox. This is done using tools like deliverability tests, opt-in management, bounce handling, dedicated IP addresses, suppression lists, delivery monitoring, and more.

List management

This feature helps you create, filter, edit, merge, de-dupe lists of contacts to have a clean customer database.

Triggered drip sequences

The Thryv CRM software allows you to set up automatic email campaigns which get triggered by certain actions or events.

Lead management features

Thryv CRM helps with the whole process of tracking and managing leads and prospective customers, from the very first step of lead generation up until conversion.

Lead nurturing

You can utilize this feature to set up drip emails (an automated pre-written follow-up email to prospects and existing customers) based on certain events, actions taken by prospects, time intervals, and more to automate and improve the lead nurturing process.

Data quality management

The Thryv software will help you maintain your data and organize it for every single lead to avoid the chaos that can lead to data problems, such as duplicate contacts, lost opportunities, non-standard formats, and more.

Automated sales alerts and tasks

The Thryv software will ensure that your salespeople and sales team will get notified of every single lead and every lead activity so they can act on such actions in a timely manner to avoid losing any chances.

Campaign Management Features

You can utilize the Thryv CRM software to schedule campaigns and events with tools like reminders, announcements, and more.


The Thryv software will provide you with tools that can help you maintain a calendar of all of your marketing-related activities.

Event and webinar marketing

You can make use of the software system to streamline even marketing with the help of so many features, like personalized invitations, reminders, registration, post-event follow-ups, and much more.

Social Media Marketing Features

You can use Thryv CRM’s social media tools to help boost your marketing campaigns.

Social sharing and campaigns

You can make use of the Thryv CRM software to incorporate social share buttons into your marketing campaigns so that recipients can easily share your content. You can also track all of the shares made.

Reporting & analytics features

You can utilize the Thryv CRM to get reports and analyses for usage, performance, ROU, and many other metrics of growth and success.


You get to create, customize, and share your dashboards. This provides you with an overview of the most important metrics.

Standard reports

The CRM software offers pre-built real-time reports with many metrics that are standard to the category.

Platform & infrastructure features

You also get many features related to the settings and structure of your platform. This includes permissions, integrations, languages, customizations, and more.


The Thryv application programming interface (API) provides you with a standard programming interface that you can customize to integrate third-party systems to your own software to create, access, update, delete data, and more.

Role-based workflow & approvals

You get more permissions to perform and execute actions and modify certain data. Your permissions are assigned to roles, which you then assign to certain users; this reduces the complexity of administration.


You can customize your whole software with features like custom fields, custom objects, and more.

Additional features

  • Payment Processing Service
  • Reputation Management
  • Online Listings
  • Google My Business Integration
  • Sentiment Analysis
  • Online Appointment Scheduling
  • Social Media Management
  • Social Engagement
  • Document Storage and Sharing
  • Analytics
  • Social Analytics
  • Customer Feedback

Thryv integrations

Thryv CRM software integrates with a long list of third-party systems and apps, including Yext, QuickBooks Online, Constant Contact, Jotform, Shopify, PayPal Payments Pro, Braintree, Stripe, Zapier, Zoom, Mailchimp, Clover, Typeform, QuickBooks Desktop Enterprise, Square payments, Gmail, Lendio, Coterie Insurance, Indeed, Smart Data Importer, and more.

Thryv Plans and Pricing

Thryv offers three CRM plans with different levels of coverage and different prices. One thing you need to know is that Thryv does not advertise the prices on the website, and you will need to contact their team to get a personal quote for your business for any of the plans.

The Plus Plan

This plan works for two users and includes the following features and functionalities:

  • To reach more customers, you get a list of features, including customizable CRM, communications inbox, client portal with customer login, online listings management, reserve with Google, social media posting & library, and 2-way text.
  • Keeping things organized has become easy with Thryv, as you are offered tools for scheduling & appointments, thousands of texts and emails, announcements & automated campaigns, document storage of 20 GB, app market & integrations, and more.
  • Payment is made easier with Thryv’s tools that will also generate more reviews. These tools include estimates & invoices, payment processing (via Square, Stripe, Braintree, or PayPal), instant notifications, auto review generation, competitor watch, and more.

The Premium Plan

This plan allows up to five users and includes everything in the Plus plan in addition to the following features and tools:

  • To help you reach more customers, Thryv Premium provides you with customized auto campaigns, a professionally designed website, auto-generated videos, and more.
  • In addition to all the organization tools you get in the Plus plan, you also get full service social and document storage of 50 GB.
  • All the tools in the Plus plan will help you generate more reviews, and to keep those reviews coming, the Premium plan offers you review acknowledgment.

The Unlimited Plan

This plan allows up to ten users and includes everything in the Premium plan in addition to the following features, functionalities, and tools:

  • This plan helps you reach even more customers with unlimited media by offering you unlimited announcements & campaigns, social boosting, professional custom videos, and more.
  • To help you stay organized, you get all the tools in the first two plans as well as unlimited document storage.

In addition to all the features and tools in these plans, you get many add-ons that you can choose from, including HIPAA Secure, Thryv Leads, SEO, Business Logo Design, and many more.

Customer Support

You can contact Thryv’s customer support agents by phone using the toll-free number (844) 339-6334 or by contacting their customer service number at (972) 453-7000. You can also send them an email by submitting a ticket on their website and waiting for an agent to contact you back.

Thryv also offers multiple resources that can help you find answers to many questions, including their frequently asked questions page, their blog, videos, podcasts, support center, and more.

Final Words

Thryv CRM is one of the most reviewed CRM software systems on the market, with positive reviews greatly outweighing the negative ones. You can contact Thryv’s team to request a free trial so that you can try the service for free before making any commitments.

How much does Thryv cost?
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Does Thryv charge an onboarding fee?