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Freshsales Suite vs Thryv

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Pros
  • Cloud-based system
  • Free demo
  • Robust integrations and API
  • Highly customizable system
  • Mobile application available
  • Vigorous data security
Pros
  • All-in-one business management platform
  • User-friendly interface
  • Marketing automation & campaign tracking
  • 24/7 technical support
Cons
  • Limited marketing contacts
  • Limited file storage
  • No integrations in free plan
  • Support only available on weekdays
Cons
  • Higher cost
  • Steep learning curve
  • Onboarding fees
Summary

Freshworks, founded in 2010 in Chennai, India, and headquartered in San Mateo, California, has rapidly become a global leader in cloud-based SaaS. Specializing in customer relationship management (CRM), Freshworks offers an array of solutions designed to cater to various business needs. Their product, Freshsales Suite, integrates sales and marketing capabilities into a unified platform, providing businesses with a comprehensive tool to manage customer relationships effectively. Freshsales Suite stands out with advanced customization options, robust automation tools, and intuitive pipeline management. Features such as customizable contact lifecycle stages, multi-currency and multi-language support, and custom modules enhance the platform’s versatility. Additionally, the inclusion of Freddy AI offers valuable insights for lead generation and deal management, helping businesses prioritize and engage with the most promising prospects. Freshworks has earned industry recognition, including being listed as a “Visionary” in the Gartner Magic Quadrant for CRM Customer Engagement Centers. Despite not having Better Business Bureau (BBB) accreditation, Freshworks maintains an A+ rating, reflecting their commitment to customer satisfaction. This review delves into the specific features and benefits of Freshsales Suite, showcasing how they can streamline business processes and boost productivity.

Summary

Thryv is an all-in-one business management solution that was established in 2013 and headquartered in Dallas, Texas. The platform is tailored for small businesses seeking to streamline their operations. They provide a wide array of services, including customer relationship management (CRM), social media management, professional website creation, marketing tools, and secure payment processing via ThryvPay. The platform is recognized for its user-friendly interface and adaptability across various industries, such as home services, health and wellness, and legal services. Accredited by the Better Business Bureau (BBB) with an A+ rating, they also ensure compliance with major data protection regulations like CCPA and HIPAA. Their online presence is largely positive, with customer feedback highlighting the platform’s effectiveness and ease of use. The company is lauded for their commitment to helping small businesses compete with larger enterprises by centralizing key business functions. Read the full review to explore all that Thryv has to offer and see how it can benefit your business.

Quick Stats
  • Cloud-Based Software : True
  • Cost : Free plan then $11 monthly per user or $9 per user each month if billed annually.
  • Free Trial : Available
  • Mobile App : True
  • Business Size Supported : Any
Quick Stats
  • Cloud-Based Software : True
  • Cost : Starting at $20 per seat per month
  • Free Trial : Free-for-life plan for Command Center only
  • Mobile App : True
  • Business Size Supported : Small businesses
Selling Points
  • 21-day free trial
  • Streamlined sales process
  • Extensive customer management and automation
  • Freddy AI
  • Comprehensive add-ons
Selling Points
  • Reputation management feature
  • Tailored for small businesses
  • Dedicated secure payment processing platform
  • Professional website creation and hosting
Pricing Options
  • Annual Subscription
  • Free Trial
  • Freemium
  • Monthly Subscription
Pricing Options
  • Undisclosed
    Annual Subscription
  • Free Trial
  • Freemium
  • Monthly Subscription
Features & Services
  • Activity Logging
  • AI-Powered Tools
  • API & Developer Tools
  • Automated Workflow Builder
  • Contact Management
  • Deal Tracking
  • Email Campaigns
  • Email Syncing & Templates
  • Field Customization
  • Lead Management
  • Performance Reports
  • Pipeline Management
  • Reporting & Insights
  • Workflows
Features & Services
  • Activity Logging
  • Undisclosed
    AI-Powered Tools
  • API & Developer Tools
  • Automated Workflow Builder
  • Contact Management
  • Deal Tracking
  • Email Campaigns
  • Email Syncing & Templates
  • Field Customization
  • Lead Management
  • Performance Reports
  • Pipeline Management
  • Reporting & Insights
  • Workflows
Integrations
  • Accounting Software
  • Lead Generation
  • Marketing Automation
  • Productivity Tools
  • Project Management
Integrations
  • Accounting Software
  • Lead Generation
  • Marketing Automation
  • Productivity Tools
  • Project Management
Security Features
  • Compliance Certifications
  • Data Encryption
  • Role-Based Permissions
  • Single Sign-On (SSO)
  • Two-Factor Authentication (2FA)
Security Features
  • Compliance Certifications
  • Undisclosed
    Data Encryption
  • Role-Based Permissions
  • Undisclosed
    Single Sign-On (SSO)
  • Undisclosed
    Two-Factor Authentication (2FA)
Customer Support
  • Email
  • FAQs
  • Help Guides
  • Live Chat
  • Mobile Application
  • Phone
Customer Support
  • Email
  • FAQs
  • Help Guides
  • Live Chat
  • Mobile Application
  • Phone

Freshsales Suite vs. Thryv

Choosing the right CRM platform is crucial as businesses strive to enhance customer relationships and streamline operations. Freshsales Suite and Thryv are leading contenders offering robust features tailored to various business needs. 

This comparison explores their features, usability, pricing, and overall value to help you decide which best suits your organization.

Features and services

Freshsales Suite focuses on integrating sales and marketing functions. They provide tools like Freddy AI for lead scoring and pipeline management, automation for sales sequences, and multi-channel communication options, including email, phone, and WhatsApp. Their robust customization capabilities—such as custom fields and modules—ensure they can adapt to unique business processes. However, Freshsales limits marketing contacts to 500 per plan, with additional contacts available for purchase.

Thryv is an all-in-one platform that combines CRM with marketing and operational management tools. Features include appointment scheduling, social media management, online payments via ThryvPay, and a centralized inbox for customer communications. Their marketing center offers automated campaigns and analytics, while their business center ensures seamless client management. However, Thryv's higher costs and onboarding fees can be drawbacks for small businesses.

Ease of use and customization

Freshsales Suite's user-friendly interface is praised for their intuitive design, quick setup, and flexibility. The platform's customization options, such as tailored contact lifecycle stages and role-based permissions, allow businesses to mold the CRM to fit specific needs. However, users have reported challenges with certain integrations and a lack of comprehensive on-screen help.

Thryv is also designed to simplify business operations but has a steeper learning curve due to their extensive feature set. The platform’s focus on centralization can overwhelm new users, though its customizable dashboards and AI-powered tools add significant value once mastered. The Command Center offers free, centralized communication, providing an entry point for exploring the platform’s capabilities.

Pricing and plans

Freshsales Suite offers tiered pricing, starting with a free plan for up to three users. Paid plans range from $11 to $71 per user per month, with annual billing discounts. While the suite provides excellent value for growing businesses, their limited file storage and lack of integrations in the free plan may require upgrades.

Thryv's pricing starts at $228 per month per location, which is considerably higher. Plans include additional services like website hosting, unlimited storage, and advanced marketing tools. While comprehensive, Thryv's per-location pricing model can be expensive for small businesses with tight budgets. An onboarding fee of $250 further increases initial costs.

Conclusion

Freshsales Suite and Thryv cater to businesses seeking to enhance customer relationship management, but their approaches differ. Freshsales excels with their focused CRM features, affordability, and scalability, making them ideal for startups and small-to mid-sized businesses. Thryv, with their all-in-one platform, is better suited for companies needing robust operational tools alongside CRM capabilities. However, their higher costs and lack of a dedicated CRM system may be a hurdle for smaller businesses.

Choosing between these platforms depends on your business priorities—CRM-centric operations or comprehensive business management.

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