EZ Texting: User-Friendly SMS Marketing for Growing Businesses

About EZ Texting

EZ Texting is a cloud-based SMS marketing service that caters to businesses seeking to leverage text messaging for customer outreach. The company was acquired by CallFire in December 2021, a move that has expanded their resources and capabilities in the communications sector. Their platform currently supports various industries, including retail, healthcare, education, and nonprofits, offering solutions for promotions, alerts, reminders, and more. Their services are primarily available in the United States and Canada.

The company emphasizes ease of use, offering an intuitive dashboard that even non-technical users can navigate effortlessly, with features that include mass texting, two-way messaging, MMS support, and AI-driven automation tools. Users can also benefit from contact management capabilities, customizable templates, and integration options with applications like Mailchimp, Constant Contact, and Zapier. EZ Texting emphasizes compliance, providing tools to help users adhere to regulations such as TCPA and GDPR. However, unlike some competitors, EZ Texting does not offer a money-back guarantee, but they do provide a 14-day free trial for new users.

In terms of reputation, EZ Texting is accredited by the Better Business Bureau (BBB) and holds an A+ rating, reflecting their commitment to customer service and business practices. Overall, EZ Texting presents themselves as a user-friendly and feature-rich option for businesses aiming to incorporate SMS into their marketing strategies.

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EZ Texting Features & Perks

EZ Texting offers a comprehensive suite of SMS marketing tools designed for businesses of all sizes. Whether you're running promotions, automating customer engagement, or managing high-volume campaigns, here’s a breakdown of their key features and standout perks:

Core SMS marketing

• Mass and bulk texting: EZ Texting enables you to send mass text messages to thousands of contacts simultaneously, achieving an impressive 98% open rate, which is significantly higher than that of traditional email campaigns. You can personalize these messages using merge tags for names, dates, and other details, and schedule them in advance to align with your marketing timelines
• Two-way SMS messaging: You can engage in real-time conversations with your customers through two-way short message service (SMS) messaging. EZ Texting’s platform includes AI-powered auto-replies for quick responses and a shared Team Inbox to facilitate efficient and consistent customer interactions
• MMS messaging (multimedia texts): You may enhance your messages by sending images, videos, and GIFs via multimedia messaging service (MMS). In fact, EZ Texting integrates with Shutterstock, providing access to millions of stock images and an image editor, which can lead to higher click-through rates compared to plain text messages
• Automated text campaigns: Automate your text drip campaigns by setting up scheduled sequences triggered by specific customer actions, such as abandoned cart reminders or appointment confirmations. The AI Compose feature assists in generating message drafts swiftly, ensuring timely and relevant communication
• Contact list management: They allow you to manage your contacts efficiently with unlimited storage and bulk import/export options via CSV or Excel files. You can segment your contacts using tags, groups, and custom fields, allowing for targeted messaging. Age verification tools are also available to ensure compliance with regulations
• Opt-in and list growth tools: You can grow your subscriber lists using tools like QR codes for scan-to-subscribe functionality, SMS keywords (e.g., texting “JOIN” to a designated number), and embeddable sign-up forms suitable for websites and social media platforms
• Compliance and security: EZ Texting ensures compliance with industry standards, including A2P 10DLC registration, which is mandatory for US texting. The platform adheres to TCPA and CTIA guidelines and offers a dedicated compliance team to support users in maintaining best practices

Advanced features

• AI-powered tools: Leverage AI-powered tools like AI Compose, which generates high-converting SMS drafts, and AI Reply, which automates responses in the Team Inbox. These tools provide smart suggestions for message optimization, enhancing productivity, and ensuring consistent communication
• Workflow automation: Utilize the drag-and-drop workflow builder to automate messaging sequences without the need for coding. Apply conditional logic to send different messages based on customer responses or behaviors, and set up event-triggered texts, such as birthday wishes or renewal reminders, to maintain ongoing engagement
• Multiple number options: Choose from various number options to suit your business needs, including 10DLC numbers approved for high-volume messaging, toll-free numbers for national campaigns, dedicated short codes for enhanced engagement, and text-enabled landlines to consolidate communication channels
• Advanced reporting and analytics: Gain real-time insights into your campaign performance, including open rates, click-through rates, and customer replies. Utilize the built-in link shortener with UTM tracking for detailed analysis of customer interactions, and export reports for in-depth performance reviews and strategy optimization
• Integrations and API: Enhance functionality by integrating with various third-party applications like Zapier, Mailchimp, Constant Contact, and Squarespace. Developers can also utilize EZ Texting’s API to build custom integrations tailored to specific business needs
• Team and collaboration tools: Facilitate collaborative management of customer communications with the Team Inbox feature, which supports multi-user access with customizable role permissions. A shared inbox ensures that all team members can view and respond to messages, promoting consistency and efficiency. Additionally, a mobile app is available, allowing teams to manage campaigns and communications on the go

EZ Texting Plans & Pricing

EZ Texting offers a range of pricing plans designed to accommodate businesses of various sizes and messaging needs. Customers can choose between monthly and annual billing options, with annual plans providing up to 20% savings. Each plan includes a set number of message credits, with the flexibility to purchase additional credits as needed. Below is an overview of the available plans:

• Launch: Ideal for businesses with up to 500 contacts, the Launch Plan starts at $25 per month when billed monthly or $20 per month when billed annually. It includes a local textable phone number and 500 monthly credits. Overage credits are priced at $0.04 each. Please note that this plan is subject to a $5 monthly telecom fee
• Boost: Recommended for businesses managing between 500 and 2,000 contacts, the Boost Plan is priced at $75 per month on a monthly basis or $60 per month when billed annually. This plan offers a local high-volume number and 500 monthly credits. Overage credits cost $0.035 each, and the telecom fee is waived
• Scale: Designed for businesses with 2,000 to 50,000 contacts, the Scale Plan costs $125 per month when billed monthly or $100 per month annually. It provides a local high-volume, high-speed number and 500 monthly credits. Overage credits are available at $0.03 each, and the telecom fee is waived. Additionally, this plan includes access to an onboarding specialist
• Enterprise: Tailored for organizations with over 50,000 contacts, the Enterprise Plan starts at $3,000 per month. It features a dedicated short code and includes 200,000 monthly credits. Overage credits are priced at $0.01 each. This plan also offers the support of an onboarding specialist and has a setup time ranging from 4 to 12 weeks

All EZ Texting plans come with unlimited incoming messages, contacts, and keywords. They also include access to features such as AI Compose, Team Inbox with AI Reply, growth tools like QR codes and sign-up forms, a Shutterstock-powered image editor, and CRM-lite functionalities for contact management and personalization.

For more detailed information or to select a plan that best fits your business needs, visit EZ Texting’s official pricing page.

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The Advantages of EZ Texting

• User-friendly interface: EZ Texting is designed with simplicity in mind, making them accessible for users without technical expertise. Their intuitive dashboard allows for quick navigation and setup, facilitating efficient campaign management
• Comprehensive feature set across all plans: Even their entry-level plans include advanced features such as AI-powered message composition, MMS capabilities with Shutterstock integration, and contact segmentation tools. This comprehensive offering provides substantial value without necessitating premium plan upgrades
• AI-powered tools: The platform incorporates AI tools like AI Compose and AI Reply, which assist in crafting effective messages and automating responses, enhancing productivity and engagement 
• Robust contact management: EZ Texting offers unlimited contact storage, customizable fields, and segmentation options, enabling targeted and personalized messaging strategies
• Effective list growth tools: The platform provides various tools to expand your base with new subscribers, including QR codes, SMS keywords, and embeddable sign-up forms for websites and social media
• Compliance and security measures: They ensure adherence to industry regulations like TCPA and CTIA, offering features such as age verification and opt-in management to maintain compliance
• Integration capabilities: The service integrates with popular platforms like Mailchimp, Constant Contact, and Zapier, allowing for streamlined workflows and enhanced functionality 
• Team collaboration features: With the Team Inbox feature, multiple users can manage communications collaboratively, ensuring consistent and efficient customer interactions

The Disadvantages of Choosing EZ Texting

• Cost considerations: While offering a range of features, EZ Texting can become expensive, especially for high-volume messaging needs. Additional costs for extra keywords or textable numbers can also accumulate
• Limited customer support channels: Support is primarily available through live chat and help tickets during normal business hours, with no direct phone support or any options for extended support hours, which may be a limitation for some users
• Credit expiration policy: Unused message credits expire after a certain period, potentially leading to wasted resources if not monitored and utilized promptly
• Mobile app limitations: The mobile application is currently available only for iOS devices and lacks some functionalities present in the desktop version, limiting on-the-go management capabilities
• Restricted international reach: EZ Texting’s services are primarily limited to the US and Canada, which may not be suitable for businesses aiming for a global audience

The EZ Texting Customer Experience

This company enjoys a rather positive reputation among their users online, with favorable customer review scores. They currently hold a 4.5 out of 5 star score at G2, with scores of 4.4 out of 5 at Capterra and 9 out of 10 at TrustRadius. However, they receive a modest 3.6 out of 5 score at Trustpilot, suggesting there are still some grievances being aired by their customers, even if the overall customer experience is good.

Positive feedback

Customers widely praise EZ Texting for their friendly user interface, affordability, and effective SMS marketing tools. Many highlight the platform’s ease of use, particularly for small businesses and nonprofits, with features like bulk texting, scheduled campaigns, and AI-powered message drafting (AI Compose) receiving frequent mentions. Reviewers also appreciate the company's compliance with texting laws, unlimited contact storage, and reliable message delivery, which helps improve customer engagement and internal communications. Some long-term users (5+ years) emphasize their consistent performance and strong customer support when issues arise.

Critical feedback

Negative reviews of EZ Texting consistently highlight three key pain points: customer service shortcomings, billing frustrations, and technical constraints. Many users report significant delays in support responsiveness, with complaints about tickets going unanswered for extended periods and weekend support proving particularly unreliable. The platform's credit-based pricing system also draws frequent criticism, as customers find it confusing and feel unfairly charged, especially for MMS messages that cost three times more than standard SMS texts, or when credits are deducted for messages sent to invalid numbers.

Another major source of dissatisfaction stems from the company's strict refund policies, with numerous customers expressing frustration over being denied refunds for unused services or automatic renewals they claim to have canceled. The mobile app's technical limitations further compound these issues, as users describe it as clunky to navigate and lacking key features available in the web dashboard, creating a disjointed user experience. These recurring themes across negative feedback suggest systemic challenges that potential customers should carefully consider before committing to the service.

EZ Texting replies to most negative reviews, often within days, typically acknowledging concerns and directing users to support channels. However, responses frequently cite policy restrictions (e.g., no refunds for expired credits) rather than offering resolutions, which frustrates some customers. Positive reviews often receive thank-you messages and offers for further assistance, reinforcing a polite but sometimes inflexible support approach.

Customer Support

EZ Texting provides multi-channel support to help businesses with SMS marketing, technical issues, and account management. Their team is available via phone, live chat, email, and self-help resources, ensuring assistance aligns with user preferences and urgency.

You can call their sales team toll-free at (800) 753-5732 during business hours (Monday–Friday, 8 AM–8 PM ET), or initiate a chat session through the Help Center (lower-left corner of the page) for real-time assistance during support hours. You may also reach the support team at support@eztexting.com or answers@eztexting.com for non-urgent inquiries, or alternatively, submit a support request via the Contact Support form for follow-up within a typical response time of 30 minutes.

If you prefer self-help resources, you can access them at the Help Center, which offers 24/7 guides, video tutorials, and FAQs on topics like contact management, compliance, and campaign setup. Additionally, you can explore strategy-focused articles, templates, and industry-specific tips in the Resources Library, or watch step-by-step demos on features like AI Compose and workflow automation in the Learning Center.

Final Thoughts

EZ Texting stands out as a versatile SMS marketing platform, offering a user-friendly interface and a robust suite of features tailored to businesses of varying sizes. Their strengths lie in their intuitive design, AI-driven tools like AI Compose and AI Reply, and comprehensive contact management capabilities. These features collectively enhance customer engagement and streamline communication efforts.

However, potential users should be mindful of certain limitations, such as the platform’s pricing structure, which can become costly for high-volume messaging needs, and the limited functionality of their mobile application. Additionally, while EZ Texting provides essential compliance tools, their services are primarily available in the United States and Canada, which may not align with the needs of businesses seeking a global reach.

The suitability of EZ Texting depends on your specific marketing objectives and operational requirements. If you prioritize an easy-to-use platform with advanced features and operate within their limited service regions, EZ Texting could be a valuable asset to your marketing strategy. To ensure you make the most informed decision, we recommend exploring our other text message marketing provider reviews, utilizing our comparison tool to evaluate different providers, and delving into our educational articles on SMS marketing and best practices. These resources are designed to equip you with the knowledge needed to select the platform that best aligns with your business goals.

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