EZ Texting Review: #1 Text Marketing Platform
EZ Texting is an industry-leading text marketing platform that is opted by many global companies and various businesses. EZ texting has won the Best Pick Award from Business.com in both 2020 and 2021. Continue reading our full review to know all it has to offer.
Pros
Cons
Quick Stats
About EZ Texting
EZ Texting is the #1 rated SMS marketing platform; it has earned 4.5/5 stars from several companies such as TrustRadius, Capterra, G2, and GetApp. EZ Texting has the highest satisfaction levels and marketplace presence in the industry; its easy-to-use platform, flexible plans, and great features sure do prove its ratings in the industry.
Text message marketing has become one of the most dominant marketing tools for brands, companies, and agencies as our phone usage has increased over the years. A text-marketing tool will help customize messages to send your customers and easily communicate with them.
EZ Texting offers four subscription plans to its platform, each with a set of features and target usage. A 14-day free trial is also available for you to try out before subscribing to a plan without having to enter any credit card information. The free trial offers you 100 plan credits and 20 'anytime' credits.
EZ Texting Plans and Pricing
EZ Texting offers four plans: Value, Essentials, Premium, and Custom. You can save 20% on each plan when paid annually rather than monthly. We will be reviewing the annually paid plans.
Value plan
$19/month, $228 billed annually.
The Value plan is most ideal for text notifications and alerts; it includes:
- 2,400 credits per year
- One textable number
- One Keyword
- Unlimited contact and groups
- Unlimited 1:1 texting
- SMS texts
- Integrations
Additional message credits will cost you $0.04 per credit, and additional textable numbers and keywords will cost you $25 per number per month and $25 per month per keyword.
Essentials Plan
$29/month, $348 billed annually.
The Essential plan is best for customer care and marketing; it includes the features offered in the value plan but with two textable numbers and three keywords. More features include:
- Picture Messaging (MMS)
- Shutterstock Photo Library
- Premium Image Editor
- List Growth Tools
- Reporting
Additional numbers and keywords also cost $25/month/number or keyword.
Premium Plan
$49/month, $588 billed annually.
The premium plan is aimed at advanced marketing and customer care; it includes all the features mentioned above in the previous plans with three textable numbers and six keywords. Extra features offered with the essentials plan include:
- Text Marketing Campaigns
- API Access
Custom Plan
Starting at $299, $3,588 is billed annually.
The Custom plan is most ideal for high-volume senders, agencies, and franchises. This plan offers unlimited keywords, contacts & groups, 1:1 texting, and keywords. Additional message credit will cost $0.01 per credit. The Custom plan also offers managed accounts that allow one parent account to manage several others.
EZ Texting Top Features
EZ offers several features on its text marketing platform; here are its top ones:
Analytics and Reporting
In-depth analytics and reporting will provide you with important statistics to help you make smarter business decisions. Such statistics include texts sent, messages received, engagement spikes, click-through rates (CTRs), and more.
Dedicated Short Code Texting
A dedicated shortcode is a 5 or 6-digit textable number that is reserved for a brand or organization. They make your marketing memorable and provide high-volume SMS or MMS messages with zero keyword restrictions and low messaging fees.
Web Sign Up Forms
Web sign-up forms provide easy sign-up processes for engaged customers with embedded and shareable forms that can be uniquely customized. Forms can include promotions, discounts, and many incentives.
MMS (Multimedia Messaging Service)
With MMS, you can send a picture, a video text, or GIF in your text message. The MMS photo library is powered by Shutterstock and its image editor.
App Integrations
EZ Texting integrates with many leading software companies to provide extra features, such as CRM tools, email marketing systems, and many others.
Contact Management
You can upload any excel spreadsheet or CSV files with an unlimited number of contacts to the group and customize them.
Keywords
A keyword is a unique term that your customers can join the subscriber's list. Using keyword campaigns, you can sort contacts into more manageable categories.
Dedicated Mobile Application
EZ Texting provides a dedicated mobile application for Android and Apple smartphones that you can use to directly engage with your customers and reply to them.
Customer Support
Customer support is available by phone at (855) 338-6021. Live chat with their experts is also available on their website, in addition to frequently asked questions once you log in to your account.
Conclusion
EZ Texting is the industry's #1 text marketing company; it provides great features with flexible plans for brands, agencies, and organizations. In addition, EZ is a great platform for small businesses and teams that are looking for a text-marketing program to scale up their customer engagement and for enterprises to send mass text messages.