EZ texting vs TextMarks

Founded in 2004 and headquartered in San Francisco, EZ Texting has become a leading SMS marketing platform, serving over 230,000 businesses across various industries, including retail, healthcare, and nonprofits. Acquired by CallFire in 2021, the company combines years of experience with innovative tools like AI-powered messaging, Shutterstock-integrated MMS, and automated drip campaigns—all designed to enhance customer engagement. They are praised for their intuitive dashboard and quick setup, which is accessible even for non-technical users. The platform offers advanced features such as AI Compose for message drafting, Team Inbox for collaboration, and compliance with TCPA/A2P 10DLC regulations. Pricing is flexible, though high-volume senders may find costs add up. However, while customers commend their ease of use and robust features, some note limitations in support channels and credit expiration policies as drawbacks. That said, with an A+ BBB rating and integrations with HubSpot, Mailchimp, and Zapier, EZ Texting remains a top contender in the SMS marketing space. Read our review to see if they may suit your SMS marketing needs.

Founded in 2006 and headquartered in Pasadena, California, this provider delivers a straightforward SMS platform designed for organizations that need reliable, real-time communication. Their service supports mass texting, scheduled alerts, keyword-driven programs, and transit-focused tools such as short code 41411, which allows riders to receive live arrival information. They also offer API integrations, list management features, opt-in compliance tools, and a clean dashboard that keeps day-to-day tasks simple for non-technical teams. In 2022, they shifted their focus entirely toward transit communication through a partnership with a larger messaging provider, allowing them to refine tools built around accurate updates and high-volume delivery. User feedback consistently highlights the system’s ease of use, dependable short-code performance, and helpful onboarding support. Their strong customer satisfaction is reflected in high ratings across multiple review platforms, along with an A+ listing on the Better Business Bureau. With unlimited subscriber capacity, a clear interface, and request/response functionality for live data, their platform appeals to agencies and organizations needing fast, accessible messaging. Readers exploring features, pricing clarity, or the platform’s practical value will find detailed insights throughout this review.