SimpleTexting: Unlimited Segmentation & AI Assistance

Company Overview

SimpleTexting is a U.S.-based SMS and MMS marketing provider founded in 2010. They focus on giving businesses a straightforward way to communicate with customers through text, supporting use cases such as promotions, reminders, customer service, and general outreach. Their platform is used by a wide range of organizations, including retail businesses, service providers, nonprofits, and healthcare teams that rely on consistent mobile communication. They primarily serve customers in the United States.

The company continues to operate as part of MessageMedia after being acquired in 2020, a move that placed them within the broader Sinch ecosystem, one of the largest global messaging groups. Being under the Sinch umbrella has strengthened their position in the market and connected them to a wider network of enterprise-scale communication tools. SimpleTexting offers a 14-day free trial for new users, allowing businesses to test the platform before committing. They do not advertise a money-back guarantee.

SimpleTexting maintains a solid presence on major software review platforms, where users often rate them positively for ease of use and reliability. They are listed on the Better Business Bureau with a B+ rating, though they are not BBB accredited. Their longevity, integration into an established messaging group like Sinch, and consistent third-party ratings contribute to their credibility as a recognized provider in the SMS marketing industry.

Features & Services

Core messaging tools

• Mass texting (SMS): Send bulk text campaigns to large contact lists at once
• MMS messaging: Attach images, GIFs, and other media for richer message content
• Two-way messaging inbox: Manage customer conversations in real time through a unified inbox
• Local and toll-free numbers: Use a dedicated 10-digit local number or a text-enabled toll-free number to send and receive messages
• Text-enabled landline option: Convert an existing business landline to send and receive texts
• Link tracking with Tiny Links: Shorten URLs and track customer clicks
• Campaign analytics: Review performance metrics including delivery rates, clicks, opt-outs, and new sign-ups
• Subscriber activity reports: Monitor list growth, engagement patterns, and keyword performance
• Multi-user accounts: Add team members with individual logins and permission controls
• Shared inbox tools: Assign conversations, leave internal notes, and organize customer replies
• Web and mobile app: Create campaigns, reply to messages, and manage contacts from desktop or mobile
• Email and live chat support: Receive assistance with setup, campaigns, or troubleshooting
• 14-day free trial: Test all major platform features before purchasing a paid plan

Contact and audience management

• Contact list management: Store, organize, and update subscriber information in a centralized database
• Segmentation and tags: Group contacts by behavior, attributes, or custom criteria for targeted messaging
• Custom fields: Personalize messages by adding unique data fields such as names, preferences, or locations
• Self-cleaning lists: Automatically remove invalid or inactive phone numbers to keep lists updated
• Unlimited keywords: Create unlimited SMS keywords to help customers opt in to specific lists or campaigns

Automations and scheduling

• Autoresponders: Trigger instant automated replies when subscribers text specific keywords
• Drip campaigns: Send multi-step automated message sequences based on subscriber activity or timing
• Scheduled messages: Set messages to send at a specific future date and time
• Recurring messages: Automate repeated reminders or ongoing communication on a set schedule

Engagement and list growth tools

• Web sign-up forms: Allow users to join lists using embeddable online forms
• QR code sign-ups: Generate QR codes that link directly to text-based opt-in workflows
• Click-to-text buttons: Let mobile visitors text your business quickly with one tap
• SMS surveys and polls: Collect feedback and preferences through interactive text-based surveys
• Text-to-win contests: Run mobile giveaways that encourage sign-ups and engagement

Integrations and connectivity

• Native software integrations: Connect with platforms such as HubSpot, Mailchimp, Shopify, and Salesforce
• Zapier integration: Build automated workflows between SimpleTexting and thousands of external apps
• API access: Integrate SMS capabilities into custom applications or internal systems

Plans & Prices

SimpleTexting uses a transparent, credit-based pricing model where each outgoing SMS or MMS consumes credits. All plans are publicly listed and billed monthly, and they include unlimited contacts, unlimited keywords, a dedicated toll-free number, and free incoming messages. They offer a 14-day free trial, and there is no published money-back guarantee. Costs scale based on the number of outbound credits a business needs each month, and unused credits roll over for one month. MMS messages and long texts use more credits than standard SMS, which increases consumption.

SimpleTexting does not offer a pay-as-you-go option. Businesses that require significantly higher monthly volumes, additional numbers, or short codes will need custom or enterprise pricing.

Available plans:

• 500 credits per month: US $29 per month
• 1,000 credits per month: US $59 per month
• 2,000 credits per month: US $99 per month
• 3,000 credits per month: US $149 per month
• 7,500 credits per month: US $249 per month
• 25,000 credits per month: US $549 per month
• 50,000 credits per month and above: Custom or enterprise pricing available on request

These plans are based on SimpleTexting’s publicly displayed pricing and reflect standard toll-free messaging rates. Local phone numbers can be used, but they require carrier registration fees and may include additional charges. Extra phone numbers, additional user seats, or advanced enterprise capabilities may also increase total monthly costs. Short codes are available, but they require quote-based pricing due to carrier requirements.

Fees, upsells, and billing details

• Carrier fees: Mandatory A2P 10DLC registration and carrier pass-through fees apply for all businesses texting from local numbers
• MMS usage: MMS consumes multiple credits depending on file size and message length
• Extra numbers: Additional local or toll-free numbers have separate monthly fees
• Overage charges: If credits run out mid-cycle, extra credits are billed automatically at the plan’s per-credit rate
• Rollover: Credits roll over for one month only
• No annual pricing listed: Current pricing is shown only monthly, with no publicly listed annual billing discounts

Payment methods and cancellation

Payment is accepted through standard credit cards. Based on research done, there is no indication that they currently support PayPal or cryptocurrency payments. Plans can be upgraded, downgraded, or canceled at any time through the account dashboard. Users should review credit usage, rollover limits, and potential carrier-related fees to avoid unexpected charges during active campaigns.

Advantages

• Unlimited SMS segmentation tools for targeted messaging: SimpleTexting offers unlimited keywords, lists, and custom fields, giving businesses full freedom to organize contacts and deliver highly targeted text campaigns without restrictive limits
• Advanced SMS analytics and performance tracking: The platform includes detailed reporting that goes deeper than basic delivery stats, helping businesses understand engagement trends and measure the impact of each message
• AI-powered SMS writing tools included for all users: Every subscriber has access to built-in AI content assistance that helps generate, revise, and optimize message copy directly inside the platform
• Custom SMS integrations supported by in-house developers: SimpleTexting provides access to professional developers who can help build or refine custom integrations for businesses with specialized workflow needs
• Flexible phone number options for brand-consistent texting: Users can choose toll-free numbers, local numbers, or text-enable an existing business line, making it easier to maintain consistent communication channels
• Team collaboration tools for shared SMS inbox management: Multi-user access and role controls allow teams to work in one unified inbox, improving coordination for support, operations, or marketing teams who share messaging duties
• Automated SMS campaign builder for scheduled and recurring messages: SimpleTexting includes tools for drip sequences, timed reminders, and recurring campaigns, helping businesses automate routine communication at scale
• Full SMS API access for building custom messaging workflows: Technical teams can use SimpleTexting’s API to trigger texts from internal systems, integrate SMS into proprietary software, or build more advanced messaging logic

Disadvantages

• Limited mid-tier pricing flexibility for fast-growing teams: SimpleTexting’s credit tiers jump in large increments, which makes it harder for businesses between usage levels to find an efficient plan without overspending or upgrading too early
• Fewer native integrations than some competitors: The platform supports major tools like HubSpot, Mailchimp, and Zapier, but its catalog of direct, prebuilt integrations is smaller than what some competing SMS providers offer, which may require more reliance on Zapier or custom API work
• Refund, credit rollover, and billing policies that can feel restrictive: Some users report confusion around expiration of credits, unexpected compliance-related fees, and interpretation of refund terms, which can create budgeting issues if businesses are not closely monitoring usage
• Occasional message delays tied to compliance and campaign approval: Outgoing texts can sometimes be delayed during toll-free verification or A2P campaign review, which can interrupt time-sensitive broadcasts for organizations with tight scheduling needs

Customer Experience

SimpleTexting receives generally strong ratings across major review platforms. On Capterra and G2, they hold a 4.7 out of 5 score, with high marks for ease of use and support. On Trustpilot, they hold a rating of 4.5 out of 5, showing a mix of very positive feedback and a noticeable number of critical reviews.

Positive feedback

Positive reviews consistently describe SimpleTexting as easy to use, effective, and well-suited for a wide range of organizations, from nonprofits and churches to small businesses and agencies. Many customers say it has become a key communication tool, helping them send fast updates, manage client follow-ups, and boost engagement or sales. Users often praise the support team by name, noting that agents are quick to respond, patient in their explanations, and willing to walk through setup, segmentation, and campaign troubleshooting step by step.

Critical feedback

Negative reviews focus largely on billing, reliability, and expectations around compliance. Some customers report surprise overage charges, disputes about refunds or the money-back guarantee, and frustration when they feel cancellation or credit policies were not clearly explained. Others mention message delays caused by compliance “monitoring,” bugs in list or inbox functionality, and inconsistent notification behavior, which can be problematic for time-sensitive campaigns. A portion of users also describe mixed experiences with support, citing slow responses or difficulty resolving more complex technical and account issues.

How the company responds to feedback

SimpleTexting does respond publicly to some critical reviews on platforms like Trustpilot, often clarifying how the free trial works, why an account was flagged, or how credits and refunds were handled in a specific case. In several instances, they note that refunds, credits, or account fixes have been applied after a deeper review and invite customers to continue the conversation through support channels. While some reviewers update or soften their criticism after these interactions, others remain dissatisfied, so prospective users should review the terms around credits, compliance, and refunds carefully before committing.

Customer Support

SimpleTexting provides customer support seven days a week, offering help through phone, live chat, and email during extended business hours. Users can reach the support team by calling (888) 663-6856, and those who want a scheduled consultation can arrange one directly through their Contact Us page. Live chat is available during support hours for fast, real-time assistance, which is especially useful for users who need immediate help while managing active campaigns. Email support is also available for follow-up questions that require more detailed responses.

To supplement direct assistance, SimpleTexting offers extensive self-service resources, including a full Help Center that provides step-by-step guides on core features, setup instructions, and troubleshooting. They also maintain a robust library of training videos in their Video Tutorials section, covering topics such as importing contacts, campaign creation, and platform navigation. Users who want a quick visual walkthrough can explore tutorials, such as the dashboard demo, or learn specific tasks through guides, like how to import contacts. These resources help new customers get started efficiently and give experienced teams an easy way to improve their workflow without relying solely on support staff.

Conclusion

SimpleTexting delivers a focused, reliable, and flexible text messaging platform built for organizations that want direct, high-engagement communication. Their blend of mass texting, two-way conversations, segmentation tools, analytics, and automation gives users a practical and scalable way to run everything from promotions and reminders to customer support and internal updates. The interface is easy to learn, the onboarding materials are clear, and the platform adapts well to both small teams and larger operations with more complex workflows.

Their strengths are most visible in areas like unlimited segmentation, detailed performance tracking, AI-assisted message creation, and the ability to work with developers on custom integrations. These capabilities help businesses personalize their outreach, automate routine communication, and connect SMS activity to the rest of their tech stack. At the same time, potential drawbacks such as limited mid-tier pricing options, fewer native integrations, billing and rollover constraints, and occasional compliance-related delays may matter for teams with fast-scaling needs or strict delivery timelines.

For businesses that want a streamlined text marketing solution with room to grow, SimpleTexting offers a strong feature set backed by accessible support and dependable performance. To continue exploring alternatives and learn how other platforms compare, visit our text message marketing reviews, try our comparison tool, or browse insights on our text message marketing blog.