Text Message Marketing
Top Companies in 2025
EZ texting vs Textedly
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- User-friendly dashboard for easy navigation
- Advanced tools available in entry-level plans
- Unlimited storage and segmentation for contact management
- Effective list growth tools
- Strong compliance focus (TCPA/CTIA adherence with age verification)
- Solid integrations with Mailchimp, Zapier, and more
- Team collaboration – Shared inbox with role-based access
- Unlimited contact storage without increasing plan costs
- Free incoming messages that support affordable two-way communication
- Flexible billing with monthly and annual options
- Simple, intuitive interface suitable for users with little technical experience
- Integrations with major tools like Zapier, Salesforce, and Mailchimp
- Overage fees and premium features increase expenses
- Limited support channels – No 24/7 phone support
- Unused credits don’t roll over indefinitely
- iOS-only mobile app with fewer features than desktop
- Geographic restrictions (Primarily US and Canada)
- Extra fees for additional keywords, message credits, and telecom registration
- No widely advertised money-back guarantee for annual plans
- Noticeable price jumps between message tiers
- Reports of slow or inconsistent support responses during technical issues
Founded in 2004 and headquartered in San Francisco, EZ Texting has become a leading SMS marketing platform, serving over 230,000 businesses across various industries, including retail, healthcare, and nonprofits. Acquired by CallFire in 2021, the company combines years of experience with innovative tools like AI-powered messaging, Shutterstock-integrated MMS, and automated drip campaigns—all designed to enhance customer engagement. They are praised for their intuitive dashboard and quick setup, which is accessible even for non-technical users. The platform offers advanced features such as AI Compose for message drafting, Team Inbox for collaboration, and compliance with TCPA/A2P 10DLC regulations. Pricing is flexible, though high-volume senders may find costs add up. However, while customers commend their ease of use and robust features, some note limitations in support channels and credit expiration policies as drawbacks. That said, with an A+ BBB rating and integrations with HubSpot, Mailchimp, and Zapier, EZ Texting remains a top contender in the SMS marketing space. Read our review to see if they may suit your SMS marketing needs.
Founded in 2015 and headquartered in Nashville, Tennessee, Textedly provides a cloud-based SMS and MMS marketing service designed for businesses that need fast, reliable communication. Their platform includes bulk text messaging, automated workflows, unlimited contact storage, and tools for managing two-way conversations. They also offer features such as text-to-pay, review-request prompts, advanced scheduling, and integrations with platforms like Zapier, Salesforce, and Mailchimp. Users often highlight the platform’s ease of use, flexible setup, and ability to support a wide range of communication needs. Reviews across major software sites show strong satisfaction with its everyday performance, while feedback on billing and support availability varies by user experience. The company has also undergone structural changes, including an acquisition by Inunity and the merger of Texting Base into the platform, which has expanded its capabilities.
- Free Trial : 14 days, includes 100 plan credits + 20 bonus credits
- Customer Experience : Good
- AI Features : Available (AI Compose, AI Reply)
- International Messaging : Unavailable (U.S. and Canada only)
- BBB Rating : A+
- Free Trial : No fixed days; includes 50 messages and one keyword
- Customer Experience : Fair
- AI Features : Available (AI-assisted message drafting, AI suggestions for campaign text)
- International Messaging : Unavailable/Restricted (platform access appears limited in some countries; international logins are sometimes blocked)
- BBB Rating : 1.36
- AI-powered messaging tools
- Shutterstock MMS integration
- Flexible number options (10DLC, toll-free, short codes, and landline texting)
- Workflow automation builder
- Large-scale messaging capacity that supports sending to thousands at once
- Automation tools that allow scheduled, recurring, and drip-based message flows
- Text-to-pay and review-request features that extend SMS use beyond marketing
- Unlimited contacts included on every plan, supporting unlimited subscriber growth
- Android Mobile App
- iOS Mobile App
- Role-Based Permissions
- Team Inbox
- Android Mobile App
- iOS Mobile App
- Role-Based Permissions
- Team Inbox
- Bank Transfers
- Cryptocurrency
- Major Credit Cards
- Pay-as-You-Go Pricing
- PayPal
- Renewal Reminders
- Text-to-Pay—Undisclosed
- Bank Transfers
- Cryptocurrency
- Major Credit Cards
- Pay-as-You-Go Pricing
- PayPal
- Renewal Reminders
- Text-to-Pay—Undisclosed
- API Access
- App Integrations (e.g., CRM, Zapier)
- Workflow Automation
- API Access
- App Integrations (e.g., CRM, Zapier)
- Workflow Automation
- 24/7 Support Availability
- Community Forum
- FAQs
- Help Center / Knowledge Base
- Live Chat
- Phone
- 24/7 Support Availability
- Community Forum
- FAQs
- Help Center / Knowledge Base
- Live Chat
- Phone
- AI-Powered Messaging
- Bulk SMS
- Compliance Tools (TCPA, A2P 10DLC, GDPR)
- Contact Segmentation
- Drip Campaigns
- Exportable Reports Reports
- Keyword Shortcodes
- MMS Support
- Opt-In Tools (e.g., Keywords, Web Forms)
- Real-Time Analytics
- Scheduled Campaigns
- Text-to-Pay Support
- Two-Way Messaging
- UTM Tracking
- AI-Powered Messaging
- Bulk SMS
- Compliance Tools (TCPA, A2P 10DLC, GDPR)
- Contact Segmentation
- Drip Campaigns
- Exportable Reports Reports
- Keyword Shortcodes
- MMS Support
- Opt-In Tools (e.g., Keywords, Web Forms)
- Real-Time Analytics
- Scheduled Campaigns
- Text-to-Pay Support
- Two-Way Messaging
- UTM Tracking