Text Message Marketing
Top Companies in 2026
EZ texting vs SlickText
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- User-friendly dashboard for easy navigation
- Advanced tools available in entry-level plans
- Unlimited storage and segmentation for contact management
- Effective list growth tools
- Strong compliance focus (TCPA/CTIA adherence with age verification)
- Solid integrations with Mailchimp, Zapier, and more
- Team collaboration – Shared inbox with role-based access
- Multi-channel subscriber growth
- Advanced workflow automation
- Smart reply message routing
- E-commerce behavior triggers
- Overage fees and premium features increase expenses
- Limited support channels – No 24/7 phone support
- Unused credits don’t roll over indefinitely
- iOS-only mobile app with fewer features than desktop
- Geographic restrictions (Primarily US and Canada)
- Unpredictable credit consumption
- Limited keyword management tools
- Delays from compliance and number registration
- Legacy feature dependencies
Founded in 2004 and headquartered in San Francisco, EZ Texting has become a leading SMS marketing platform, serving over 230,000 businesses across various industries, including retail, healthcare, and nonprofits. Acquired by CallFire in 2021, the company combines years of experience with innovative tools like AI-powered messaging, Shutterstock-integrated MMS, and automated drip campaigns—all designed to enhance customer engagement. They are praised for their intuitive dashboard and quick setup, which is accessible even for non-technical users. The platform offers advanced features such as AI Compose for message drafting, Team Inbox for collaboration, and compliance with TCPA/A2P 10DLC regulations. Pricing is flexible, though high-volume senders may find costs add up. However, while customers commend their ease of use and robust features, some note limitations in support channels and credit expiration policies as drawbacks. That said, with an A+ BBB rating and integrations with HubSpot, Mailchimp, and Zapier, EZ Texting remains a top contender in the SMS marketing space. Read our review to see if they may suit your SMS marketing needs.
Founded in 2012 in Jamestown, New York, and now operating from both Jamestown and Nashville, SlickText has steadily developed into a widely recognized provider of SMS and MMS marketing solutions across the United States and Canada. They serve a broad spectrum of users, including retailers, nonprofits, restaurants, healthcare organizations, schools, and enterprise teams that rely on text messaging for timely communication and audience engagement. Their platform focuses on list growth, automation, segmentation, and reliable message delivery, supported by tools such as QR code sign-ups, branded web forms, multi-step workflow builders, review request triggers, and detailed performance analytics. They also give users the flexibility to choose from toll-free numbers, local 10DLC, or dedicated short codes, which helps businesses tailor their approach based on volume and compliance requirements. Customer feedback remains highly positive on platforms like G2 and Capterra, where thousands of reviewers note strong usability and responsive support, although some raise concerns about credit consumption, number registration delays, or limits tied to legacy features. While they do not hold an accredited BBB profile, they are still widely regarded as a credible and established player in the text-marketing space.
- Pricing : Starts at $20 per month (on an annual plan)
- Free Trial : 14 days, includes 100 plan credits + 20 bonus credits
- Customer Experience : Good
- AI Features : Available (AI Compose, AI Reply)
- International Messaging : Unavailable (U.S. and Canada only)
- BBB Rating : A+
- Pricing : Starts at $29/month for 500 credits
- Free Trial : 14 days
- Customer Experience : Excellent
- AI Features : Unavailable
- International Messaging : Unavailable
- BBB Rating : N/R
- Text-to-Pay : False
- AI-powered messaging tools
- Shutterstock MMS integration
- Flexible number options (10DLC, toll-free, short codes, and landline texting)
- Workflow automation builder
- Automated review request system
- Text-to-landline messaging
- Built-in promotional engagement tools
- Flexible sending number options
- Android Mobile App
- iOS Mobile App
- Role-Based Permissions
- Team Inbox
- Android Mobile App
- iOS Mobile App
- Role-Based Permissions
- Team Inbox
- Bank Transfers
- Cryptocurrency
- Major Credit Cards
- Pay-as-You-Go Pricing
- PayPal
- Renewal Reminders
- Bank Transfers
- Cryptocurrency
- Major Credit Cards
- Pay-as-You-Go Pricing
- PayPal
- Renewal Reminders
- API Access
- App Integrations (e.g., CRM, Zapier)
- Workflow Automation
- API Access
- App Integrations (e.g., CRM, Zapier)
- Workflow Automation
- 24/7 Support Availability
- Community Forum
- FAQs
- Help Center / Knowledge Base
- Live Chat
- Phone
- 24/7 Support Availability
- Community Forum
- FAQs
- Help Center / Knowledge Base
- Live Chat
- Phone
- AI-Powered Messaging
- Bulk SMS
- Compliance Tools (TCPA, A2P 10DLC, GDPR)
- Contact Segmentation
- Drip Campaigns
- Exportable Reports Reports
- Keyword Shortcodes
- MMS Support
- Opt-In Tools (e.g., Keywords, Web Forms)
- Real-Time Analytics
- Scheduled Campaigns
- Text-to-Pay Support
- Two-Way Messaging
- UTM Tracking
- AI-Powered Messaging
- Bulk SMS
- Compliance Tools (TCPA, A2P 10DLC, GDPR)
- Contact Segmentation
- Drip Campaigns
- Exportable Reports Reports
- Keyword Shortcodes
- MMS Support
- Opt-In Tools (e.g., Keywords, Web Forms)
- Real-Time Analytics
- Scheduled Campaigns
- Text-to-Pay Support
- Two-Way Messaging
- UTM Tracking
EZ Texting vs. SlickText
EZ Texting and SlickText both help businesses reach customers through text messaging and have earned reputations as approachable platforms for teams without technical backgrounds. They share a similar regional footprint and a comparable core toolset, yet they diverge in meaningful ways once you look past the surface. This comparison breaks down how the two stack up across service range, security and compliance, and pricing, so you can decide which one aligns with your goals.
Service range
At their core, both providers deliver a broad SMS and MMS toolkit built for everyday marketing and customer communication. Each one supports mass texting, two-way messaging, multimedia messages, scheduled campaigns, and personalized merge fields, alongside contact management and list-growth tools such as QR codes, text keywords, and embeddable sign-up forms. Both also include workflow automation, a shared team inbox, real-time analytics, and integrations with platforms like Mailchimp, and both offer a range of number types, including 10DLC, toll-free, and dedicated short codes. Their service areas match as well, each company operates primarily in the United States and Canada with no international reach.
Where they diverge is in the specialties layered on top of those shared basics. EZ Texting builds heavily around automation and artificial intelligence, offering AI Compose for drafting messages and AI Reply for automated responses, plus a Shutterstock image library and a client base exceeding 230,000 businesses since their 2021 acquisition by CallFire. SlickText, by contrast, has no AI features but leans into engagement and e-commerce tools, including contests, polls, mobile coupons, automated review requests, abandoned-cart triggers, smart reply routing, and text-to-landline capability. One practical limitation worth noting is that EZ Texting's mobile app runs on iOS only and offers fewer features than its desktop version.
Security and compliance
Compliance is a clear priority for both companies, and they take similar foundational steps to keep users on the right side of texting regulations. Each platform requires permission-based opt-ins, supports A2P 10DLC registration for high-volume messaging, and structures its tools around adherence to TCPA and CTIA guidelines. This shared emphasis means that, regardless of which provider you choose, the basic framework for sending compliant, consent-driven campaigns is built into the platform rather than left to the user to assemble.
The depth of those measures is where the two differ. EZ Texting offers a more formalized compliance operation, including a dedicated compliance team, built-in age verification, and tools to support GDPR compliance. SlickText positions itself as a strictly opt-in platform but does not maintain an accredited BBB profile under their current name. Users of SlickText also report that carrier approval and number registration can introduce waiting periods, which may delay time-sensitive launches in a way that careful planning has to account for.
Pricing
Both companies use a credit-based pricing model and share several structural similarities that make budgeting feel familiar across either platform. Each offers a 14-day free trial, annual billing discounts (up to 20 percent with EZ Texting and roughly two months free with SlickText), and the ability to purchase additional credits when monthly limits run out. Both also note that MMS messages consume more credits than standard texts, and both extend unlimited incoming messages and contact storage so that growing a subscriber list does not inflate the base cost.
Their pricing logic, however, is structured quite differently. EZ Texting tiers its plans primarily by contact volume, running from a Launch plan at $20 per month annually up to a Scale plan at $100 per month, with a steep jump to a $3,000 Enterprise tier for organizations exceeding 50,000 contacts. Their entry plan also carries a $5 monthly telecom fee, and the non-enterprise tiers all include 500 monthly credits. SlickText instead scales purely by credit volume across many granular tiers, from a free testing plan and a $29 plan for 500 credits up to $939 for 50,000 credits, with custom enterprise pricing above that. SlickText's unlimited contacts on every tier and finer credit increments give it more flexibility for businesses scaling message volume gradually, while EZ Texting's contact-based structure can be cleaner for those who prioritize audience size over send frequency.
Conclusion
EZ Texting and SlickText are both capable, easy-to-use platforms that cover the essentials of SMS marketing well, so the better fit depends on what you value most. EZ Texting suits businesses that want AI-assisted messaging, a more formalized compliance operation, and pricing organized around contact volume, making it a strong choice for teams that prioritize automation and an accredited track record. SlickText appeals to businesses focused on engagement features, e-commerce recovery, and granular credit-based scaling, particularly those comfortable trading AI tools for a wider set of interactive campaign options.