EZ texting vs tatango

Founded in 2004 and headquartered in San Francisco, EZ Texting has become a leading SMS marketing platform, serving over 230,000 businesses across various industries, including retail, healthcare, and nonprofits. Acquired by CallFire in 2021, the company combines years of experience with innovative tools like AI-powered messaging, Shutterstock-integrated MMS, and automated drip campaigns—all designed to enhance customer engagement. They are praised for their intuitive dashboard and quick setup, which is accessible even for non-technical users. The platform offers advanced features such as AI Compose for message drafting, Team Inbox for collaboration, and compliance with TCPA/A2P 10DLC regulations. Pricing is flexible, though high-volume senders may find costs add up. However, while customers commend their ease of use and robust features, some note limitations in support channels and credit expiration policies as drawbacks. That said, with an A+ BBB rating and integrations with HubSpot, Mailchimp, and Zapier, EZ Texting remains a top contender in the SMS marketing space. Read our review to see if they may suit your SMS marketing needs.

Tatango began in 2007 in Seattle and focuses on helping organizations run large-scale SMS and MMS campaigns. Their platform is designed for groups that need fast, reliable delivery, such as nonprofits, advocacy teams, agencies, and fundraising programs. They offer tools for building targeted segments, sending automated message flows, and attaching personalized donation links that guide supporters directly to a mobile-friendly giving page. Their system can handle high-volume sending and integrates with well-known CRM and fundraising platforms, allowing teams to manage contacts and data without disrupting existing workflows. Users often highlight the platform’s ease of use, helpful onboarding, and responsive support. Many describe quick replies from the team and smooth setup processes, especially when working with dedicated short codes or compliance requirements. At the same time, the provider does not publish full pricing details, and some reviewers mention feature limitations or integrations still in progress. They are not accredited by the BBB, though they maintain a strong reputation on software review sites. This overview gives you a starting point to understand their approach, and the full review explores their features, pricing structure, pros and cons, and how they perform for different types of communication goals.