EZ texting
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- User-friendly dashboard for easy navigation
- Advanced tools available in entry-level plans
- Unlimited storage and segmentation for contact management
- Effective list growth tools
- Strong compliance focus (TCPA/CTIA adherence with age verification)
- Solid integrations with Mailchimp, Zapier, and more
- Team collaboration – Shared inbox with role-based access
- Overage fees and premium features increase expenses
- Limited support channels – No 24/7 phone support
- Unused credits don’t roll over indefinitely
- iOS-only mobile app with fewer features than desktop
- Geographic restrictions (Primarily US and Canada)
Founded in 2004 and headquartered in San Francisco, EZ Texting has become a leading SMS marketing platform, serving over 230,000 businesses across various industries, including retail, healthcare, and nonprofits. Acquired by CallFire in 2021, the company combines years of experience with innovative tools like AI-powered messaging, Shutterstock-integrated MMS, and automated drip campaigns—all designed to enhance customer engagement. They are praised for their intuitive dashboard and quick setup, which is accessible even for non-technical users. The platform offers advanced features such as AI Compose for message drafting, Team Inbox for collaboration, and compliance with TCPA/A2P 10DLC regulations. Pricing is flexible, though high-volume senders may find costs add up. However, while customers commend their ease of use and robust features, some note limitations in support channels and credit expiration policies as drawbacks. That said, with an A+ BBB rating and integrations with HubSpot, Mailchimp, and Zapier, EZ Texting remains a top contender in the SMS marketing space. Read our review to see if they may suit your SMS marketing needs.
- Free Trial : 14 days, includes 100 plan credits + 20 bonus credits
- Customer Experience : Good
- AI Features : Available (AI Compose, AI Reply)
- International Messaging : Unavailable (U.S. and Canada only)
- BBB Rating : A+
- AI-powered messaging tools
- Shutterstock MMS integration
- Flexible number options (10DLC, toll-free, short codes, and landline texting)
- Workflow automation builder
- Android Mobile App
- iOS Mobile App
- Role-Based Permissions
- Team Inbox
- Bank Transfers
- Cryptocurrency
- Major Credit Cards
- Pay-as-You-Go Pricing
- PayPal
- Renewal Reminders
- Text-to-Pay—Undisclosed
- API Access
- App Integrations (e.g., CRM, Zapier)
- Workflow Automation
- 24/7 Support Availability
- Community Forum
- FAQs
- Help Center / Knowledge Base
- Live Chat
- Phone
- AI-Powered Messaging
- Bulk SMS
- Compliance Tools (TCPA, A2P 10DLC, GDPR)
- Contact Segmentation
- Drip Campaigns
- Exportable Reports Reports
- Keyword Shortcodes
- MMS Support
- Opt-In Tools (e.g., Keywords, Web Forms)
- Real-Time Analytics
- Scheduled Campaigns
- Text-to-Pay Support
- Two-Way Messaging
- UTM Tracking