GoDaddy Point of Sale: Seamless Store Integration

Company Overview

GoDaddy Inc., originally founded as Jomax Technologies in the late 1990s, has grown from a domain registrar into a full-service tech provider for small businesses. Headquartered in Tempe, Arizona, the company is widely recognized for their website building, hosting, and digital marketing tools. In 2021, GoDaddy acquired Poynt, a payment platform, signaling a strategic expansion into in-person commerce. This acquisition enabled them to offer point-of-sale (POS) services that complement their web-based tools, helping merchants unify their online and offline operations.

GoDaddy’s Payments division powers the POS system, offering a streamlined experience for businesses that want to manage everything—website, eCommerce, and in-store payments—under one platform. The system features sleek hardware and a centralized dashboard where merchants can track inventory, customer data, and transactions across all sales channels. It’s designed for small and mid-sized retailers who want simplicity and real-time visibility, without having to juggle multiple tools or vendors.

Security-wise, GoDaddy Payments uses end-to-end encryption and meets PCI DSS Level 1 standards. Their POS system supports next-day payouts for most transactions and benefits from the broader GoDaddy infrastructure, which supports over 20 million users. GoDaddy also holds an A rating from the Better Business Bureau, though some negative feedback—primarily related to domains and hosting—does not directly reflect the POS product.

GoDaddy Point of Sale Features & Services

Omnichannel integration and a unified dashboard
GoDaddy POS connects online and offline sales into one centralized system. Whether selling through a physical store, online shop, or social media, transactions sync in real-time. This unified dashboard offers live inventory updates and clear sales reporting across channels, simplifying day-to-day management.

Hardware and payment options
The system includes two smart terminals:

• GoDaddy Smart Terminal: A dual-screen countertop device with a receipt printer and scanner
• Smart Terminal Flex: A handheld version ideal for mobile use

Both offer long battery life and dock connectivity for accessories. For mobile sellers, the Poynt Card Reader pairs with the app to accept tap, dip, and swipe payments. Additionally, Tap to Pay on Phone lets users accept contactless payments on NFC-enabled smartphones—no extra hardware is needed.

Integrated processing and payouts
All payments run through GoDaddy Payments, supporting major cards and mobile wallets. In-store swipe rates start at 2.5%, with next-day payouts standard. Online and keyed-in transactions carry slightly higher rates. Third-party processors are not supported.

Inventory and employee tools
POS software includes customizable catalogs, real-time stock tracking, and low-inventory alerts. With premium plans, cashiers are notified during checkout. You can also assign staff logins with role-based access and monitor performance through sales tracking, though it doesn’t include full scheduling or time-clock features.

Customer management and add-ons
Customer purchase history is saved across channels. While there’s no built-in loyalty program, you can add features like gift cards or rewards via GoDaddy’s app marketplace. This flexibility lets businesses scale up as needed.

Remote and online payments
Besides in-person transactions, GoDaddy includes a virtual terminal, online pay links, QR code payments, and invoice tools. All sales, online or remote, are logged in the same system, giving you a complete view of your business.

Integrations and compatibility
GoDaddy POS integrates with WooCommerce and third-party tools like QuickBooks and Mailchimp. The smart terminals support USB/Bluetooth accessories for a custom setup. This extensibility supports a wide range of retail workflows.

Security and compliance
The system is PCI DSS compliant, uses end-to-end encryption, and supports EMV and contactless payments. Fraud tools and chargeback support are available through GoDaddy’s merchant resources. With a background in web security, GoDaddy brings robust standards to its POS offering.

Pricing & Plans

Hardware costs
GoDaddy sells its POS devices directly with no rental fees. The dual-screen Smart Terminal is $499, while the handheld Smart Terminal Flex is $299. Their compact card reader, ideal for mobile use, is $79. All devices include basic accessories and come with a 1-year limited warranty and trial window. Optional peripherals like cash drawers and external printers are sold separately.

Processing fees
GoDaddy charges competitive flat rates:

• In-person: 2.5% (drops to 2.3% with Plus plan)
• Online: 2.7% + $0.30 per transaction
• Keyed-in: ~3.3–3.5%

There are no monthly PCI or gateway fees, but a $15 chargeback fee applies.

POS software & Plus plan
Basic POS software is free with device purchase. The optional Plus plan ($28.99/month annually) unlocks advanced features: better rates (2.3%), unlimited products, terminal-based stock alerts, in-store pickup ordering, and removal of GoDaddy branding on receipts.

Website & eCommerce plans
To fully integrate online and in-person sales, a GoDaddy website plan is required. Managed WooCommerce plans start at $24.99/month. These enable full dashboard syncing, inventory unification, and access to GoDaddy’s broader commerce ecosystem.

GoDaddy offers a 30-day money-back guarantee on POS devices and a 1-month free trial for the Plus plan. Users can try the system with minimal upfront risk.

Advantages & Disadvantages

Advantages

• All-in-one ecosystem: GoDaddy POS stands out for being part of a unified business platform. You can manage your domain, website, online store, and POS system all under one roof. This integration makes it easier to track inventory, sync customer data, and oversee sales across both physical and digital channels—ideal for merchants looking to streamline operations
• Low payment processing fees: With flat in-person rates starting at 2.3%, GoDaddy offers some of the lowest POS fees on the market. Unlike competitors that charge added fees or require contracts, GoDaddy’s pricing is simple and transparent. Small businesses can benefit from more predictable costs and better margins with every transaction
• User-friendly setup: Merchants consistently report that GoDaddy POS is easy to set up and train on. The system walks you through onboarding with prompts tailored to your business type. Devices ship fast, include a quick-start guide, and are plug-and-play. Staff can typically learn the system in minutes, saving time and reducing training needs
• Reliable support and education: GoDaddy offers 24/7 support via phone, chat, and text, crucial for resolving issues outside business hours. Their Help Center includes tutorials, guides, and community forums. They also provide free training materials, making it easy to onboard new team members without needing hands-on supervision
• Tools for omnichannel growth: Designed with e-commerce in mind, GoDaddy POS supports in-store pickup, marketplace selling, appointment booking, and performance insights. These built-in features help you reach more customers and adapt to different sales strategies as your business evolves
• Tap to pay on phone (no hardware needed): GoDaddy POS lets you accept contactless payments directly on an NFC-enabled smartphone using their mobile app. That means new businesses or side hustles can start taking payments without buying any hardware; just use your phone. It’s one of the few POS providers offering this feature natively
• AI-enhanced business assistant: GoDaddy includes AI tools that help automate daily tasks and surface sales insights. The assistant can respond to voice or text prompts to find products, compare sales, or answer questions about your performance. This sets it apart from other entry-level POS systems that don’t include smart analytics or conversational AI
• Flexible remote payment tools: Besides in-person transactions, GoDaddy offers free tools like online pay links, a virtual terminal, and invoice-based payments. These features make it easy to get paid remotely, which is ideal for service providers, freelancers, or shops offering delivery or appointments
• Free basic POS software included: Unlike many competitors, GoDaddy includes its POS software for free with hardware purchases. There’s no mandatory monthly software fee unless you choose to upgrade. This makes it budget-friendly for new or low-volume businesses just getting started

Disadvantages

• Ecosystem lock-in: GoDaddy POS works best if you also use their website and commerce tools. Many key features require a GoDaddy site, and you must use GoDaddy Payments—no third-party processors allowed. This limits flexibility for businesses using other platforms
• Limited hardware variety: GoDaddy offers just three devices: two terminals and a mobile reader. There’s no specialized hardware for restaurants or complex setups, and accessories like scanners or drawers are sold separately
• No true monthly plan and renewal caveats: The lowest POS Plus rate requires an annual commitment. Month-to-month costs more, and GoDaddy is known for raising renewal prices; something to watch out for long term
• Account stability and support variability: Some users report frozen funds or account holds, with inconsistent support. While many get fast help, others say reps lacked POS knowledge

User Reviews

GoDaddy Inc. holds an A+ rating from the Better Business Bureau (BBB) with accreditation since 2000, but shows a low average customer rating of 1.1 out of 5 based on ~1,200 complaints, albeit mostly unrelated to POS. On Trustpilot, GoDaddy earns an “Excellent” 4.6 out of 5 score from over 120,000 reviews. G2 shows GoDaddy Payments at 4.1 out of 5 from a smaller sample, with 73% of those giving 5-star reviews. CardPaymentOptions notes “almost no complaints” specific to GoDaddy’s payment tools, and Merchant Maverick estimates a ~3.5/5 average for POS from limited user feedback.

Many GoDaddy POS users highlight its simplicity, fast setup, and seamless integration—especially for those already using GoDaddy for their website or domain. Even businesses on other platforms found GoDaddy’s pay links easy to embed and appreciated the clean, intuitive interface for daily use. Business owners say it’s easy to train staff and navigate, with some calling the system “plug-and-play.” The ability to accept payments across channels—mobile, in-store, and online—and track everything in one dashboard is frequently praised. Users also report positive experiences with GoDaddy’s 24/7 customer support, describing agents as helpful, patient, and responsive during both technical and billing issues. Several reviewers mention that switching to GoDaddy Payments helped lower their transaction fees, making it a cost-effective solution for small businesses.

Critical feedback on GoDaddy POS and Payments often centers on account stability, support issues, and pricing surprises. Some users report serious disruptions caused by frozen accounts or delayed fund access, with little explanation from GoDaddy. A few reviewers, especially on platforms like G2, describe support as unhelpful or slow, particularly when dealing with payment holds or POS-specific questions. Others mention that first-line reps lacked deep knowledge of the POS product. Hidden costs and price hikes after promotional periods are also recurring complaints, with some users feeling misled by needing to upgrade for key features they assumed were included. A few reviewers criticize the software as too basic or limited in customization, which can frustrate tech-savvy users. Lastly, GoDaddy’s closed ecosystem and lack of third-party payment processor support can be a dealbreaker for those who want more flexibility.

GoDaddy appears proactive in addressing user complaints, with 24/7 support often responding directly to issues and providing clear documentation for disputes or fund holds. While not all customers are satisfied immediately, the company generally works to clarify pricing, explain security flags, and resolve problems when escalated.

Customer Support & Services

GoDaddy offers a comprehensive range of support options for POS users, including 24/7 phone and live chat support, email/ticketing, and a well-organized Help Center with searchable articles and step-by-step video tutorials. Users can access quick troubleshooting, guided setup help, and even structured training courses like “Getting Started with GoDaddy POS.” This makes it easy for business owners and staff to learn and manage the system independently. Their Help Center and community forum also serve as useful resources for both common and niche questions.

While not everyone gets a dedicated rep, high-volume businesses may be eligible for an account manager. A printed Quick Start Guide comes with hardware purchases, and GoDaddy’s ongoing blog and education content can help merchants grow beyond just POS use. Whether you’re new to point-of-sale systems or just switching platforms, GoDaddy’s support structure, paired with consistently available human help, offers peace of mind for busy business owners.

Conclusion

GoDaddy POS stands out for its seamless integration with the broader GoDaddy ecosystem, allowing merchants to manage online and in-store sales from a single dashboard. Features like real-time inventory syncing, dual-screen Smart Terminals, and Tap to Pay help streamline operations and improve customer experience. Built-in tools such as InSight analytics and loyalty integrations add value by making it easier to understand customer behavior and drive repeat business.

Compared to other providers, GoDaddy offers notable advantages like lower-than-average transaction fees, intuitive hardware with fewer add-ons needed, and unique features such as appointment booking and AI-driven insights. While some competitors offer more hardware options or processor flexibility, GoDaddy’s all-in-one approach is ideal for small businesses seeking simplicity and consistency. Their 24/7 support and onboarding tools also make the system approachable, even for non-technical users.

However, GoDaddy POS isn’t without limitations. Full functionality depends on using other GoDaddy services, and some users report issues with support responsiveness or account holds. That said, GoDaddy remains a compelling option, especially for businesses already using their website tools. To explore how it stacks up against alternatives, check out Several.com’s POS reviews or try our comparison tool for side-by-side insights. You can also check out our blog, where we dive deep into all things point of sale.