GoDaddy POS vs Versatile Merchant Services

GoDaddy, founded in 1997 and best known as a domain and web hosting giant, is now making waves with their POS (Point-of-Sale) offerings. Headquartered in Tempe, Arizona, they now provide brick-and-mortar merchants with POS hardware and software that bridges in-store and online sales. The company’s POS solutions include the Smart Terminal (a dual-screen countertop device) and a mobile card reader, all linked to GoDaddy’s payment processing service. Businesses can manage in-person transactions alongside eCommerce orders from one dashboard, with features like unified inventory management, detailed sales analytics, and even loyalty program integrations. GoDaddy POS boasts flat-rate payment processing fees that are among the lowest in the industry, helping merchants save on each sale. Security-wise, they are PCI Level 1 compliant for top-tier transaction protection. Industry reviews laud GoDaddy for their easy setup and rich features that are said to be ideal for tracking both online and offline sales. The company has also garnered trust credentials, including an A+ BBB rating. Customer feedback is generally positive about the intuitive interface and integration capabilities, though there are mixed reports on support responsiveness and some isolated account issues. Overall, GoDaddy POS emerges as a compelling choice, especially for businesses already in GoDaddy’s ecosystem, by offering a convenient, all-in-one solution to sell anywhere and manage everything from a single platform.

Versatile Merchant Solutions, previously named ReversePOS, was established in 2004 and based in Virginia. Specializing in versatile point-of-sale (POS) solutions, they cater to a wide range of industries, including restaurants, retail, salons, and service providers. Their comprehensive offerings include customizable software, robust hardware options, and tailored services to meet the diverse needs of businesses. Serving a broad clientele across various sectors, Versatile Merchant Solutions is recognized for their excellence in providing POS solutions that streamline operations and enhance customer experiences. With a client base spanning the United States, they are trusted by businesses of all scales, from small startups to large enterprise groups. Their A+ BBB rating comes from partnering with other companies that are offering comprehensive tools for in-location, takeout, and online point-of-sale operations and order management, payment processing, bookkeeping, marketing, team management, and seamless integration capabilities. With user-friendly platforms and devices that cater to all business sizes, VMS empowers business owners to manage their operations efficiently, enhance customer engagement, and optimize employee productivity. Although there aren’t specific awards or many customer reviews, their 20 years in the industry shows a solid standing in the tech world.