GoDaddy POS vs Toast

GoDaddy, founded in 1997 and best known as a domain and web hosting giant, is now making waves with their POS (Point-of-Sale) offerings. Headquartered in Tempe, Arizona, they now provide brick-and-mortar merchants with POS hardware and software that bridges in-store and online sales. The company’s POS solutions include the Smart Terminal (a dual-screen countertop device) and a mobile card reader, all linked to GoDaddy’s payment processing service. Businesses can manage in-person transactions alongside eCommerce orders from one dashboard, with features like unified inventory management, detailed sales analytics, and even loyalty program integrations. GoDaddy POS boasts flat-rate payment processing fees that are among the lowest in the industry, helping merchants save on each sale. Security-wise, they are PCI Level 1 compliant for top-tier transaction protection. Industry reviews laud GoDaddy for their easy setup and rich features that are said to be ideal for tracking both online and offline sales. The company has also garnered trust credentials, including an A+ BBB rating. Customer feedback is generally positive about the intuitive interface and integration capabilities, though there are mixed reports on support responsiveness and some isolated account issues. Overall, GoDaddy POS emerges as a compelling choice, especially for businesses already in GoDaddy’s ecosystem, by offering a convenient, all-in-one solution to sell anywhere and manage everything from a single platform.

Toast is a Boston-based software development company specializing in providing POS products and services for the restaurant industry. They cater to around 100,000 restaurants of all sizes in the United States, Canada, Ireland, and the United Kingdom. Their offerings include tools for in-location, takeout, and online point-of-sale, orders, payment processing, bookkeeping, marketing, team management, and integration capabilities. Toast POS is a user-friendly platform that offers solutions to help restaurant owners manage their business better, attract more customers, and keep their employees productive. They are compliant with PCI-DSS as a Level 1 service provider, ensuring the highest payment card security standards. They have an excellent reputation among their peers and have won several awards, including the Hottest Startup at the 2016 NEVY awards. They are also featured on Deloitte's Technology Fast 500 list. Moreover, they have a B rating from the Better Business Bureau (BBB) and are accredited. While their customer service receives mixed reviews from clients, scoring 3.7 out of 5 on Trustpilot, they are generally praised for their software and features.