Brilliant POS vs GoDaddy POS

Brilliant POS specializes in offering POS products and services to the bar and restaurant industry. Through the Cash Register Express (CRE) and Restaurant Pro Express (RPE) features, business owners can get a quick, user-friendly order through their customizable buttons and hotkeys. They can market their products easily through loyalty and gift card programs. Other notable features they can enjoy with these services include employee management, seamless inventory management, and reporting and analytics for better decision-making. The company is accredited by the Better Business Bureau (BBB). BBB has rated Brilliant POS with an A+ rating due to its commitment to resolving customer complaints and concerns. Brilliant POS is also highly rated by Trustpilot at 4.9 out of 5 stars.

GoDaddy, founded in 1997 and best known as a domain and web hosting giant, is now making waves with their POS (Point-of-Sale) offerings. Headquartered in Tempe, Arizona, they now provide brick-and-mortar merchants with POS hardware and software that bridges in-store and online sales. The company’s POS solutions include the Smart Terminal (a dual-screen countertop device) and a mobile card reader, all linked to GoDaddy’s payment processing service. Businesses can manage in-person transactions alongside eCommerce orders from one dashboard, with features like unified inventory management, detailed sales analytics, and even loyalty program integrations. GoDaddy POS boasts flat-rate payment processing fees that are among the lowest in the industry, helping merchants save on each sale. Security-wise, they are PCI Level 1 compliant for top-tier transaction protection. Industry reviews laud GoDaddy for their easy setup and rich features that are said to be ideal for tracking both online and offline sales. The company has also garnered trust credentials, including an A+ BBB rating. Customer feedback is generally positive about the intuitive interface and integration capabilities, though there are mixed reports on support responsiveness and some isolated account issues. Overall, GoDaddy POS emerges as a compelling choice, especially for businesses already in GoDaddy’s ecosystem, by offering a convenient, all-in-one solution to sell anywhere and manage everything from a single platform.