GoDaddy POS vs SumUp POS

GoDaddy, founded in 1997 and best known as a domain and web hosting giant, is now making waves with their POS (Point-of-Sale) offerings. Headquartered in Tempe, Arizona, they now provide brick-and-mortar merchants with POS hardware and software that bridges in-store and online sales. The company’s POS solutions include the Smart Terminal (a dual-screen countertop device) and a mobile card reader, all linked to GoDaddy’s payment processing service. Businesses can manage in-person transactions alongside eCommerce orders from one dashboard, with features like unified inventory management, detailed sales analytics, and even loyalty program integrations. GoDaddy POS boasts flat-rate payment processing fees that are among the lowest in the industry, helping merchants save on each sale. Security-wise, they are PCI Level 1 compliant for top-tier transaction protection. Industry reviews laud GoDaddy for their easy setup and rich features that are said to be ideal for tracking both online and offline sales. The company has also garnered trust credentials, including an A+ BBB rating. Customer feedback is generally positive about the intuitive interface and integration capabilities, though there are mixed reports on support responsiveness and some isolated account issues. Overall, GoDaddy POS emerges as a compelling choice, especially for businesses already in GoDaddy’s ecosystem, by offering a convenient, all-in-one solution to sell anywhere and manage everything from a single platform.

SumUp started in 2012 in London, United Kingdom, with a simple card reader and a plan to make a difference in the retail industry. Today, the company serves over three million merchants worldwide, catering to small businesses in the retail and restaurant industries. Their point-of-sale systems allow you to keep track of sales, inventory, employees, and tax records from any location with a secure connection. The provider ensures they meet all industry security standards, including PCI-DSS, SSI, TLS, and PGP. Furthermore, the company has received mixed reviews on major consumer rating sites like BBB, Trustpilot, and TrustRadius and has several complaints. Some customers praise the company's support responses, while others report problems with slow response times and a lack of knowledge. Generally, SumUp receives praise from long-time customers who have used the software for at least five years. New merchants appreciate the free demo and 7-day trial offered by SumUp, which allow them to try the features and ask questions.