Oticon Hearing Aids Review: Natural Sound via BrainHearing

Oticon at a Glance

Oticon is a global hearing aid manufacturer headquartered in Smørum, Denmark, with a history dating back to 1904. The company was founded by Hans Demant, who sought to improve the quality of life for his hearing-impaired wife by introducing her to one of the earliest electronic hearing aids. Today, Oticon operates as a subsidiary of Demant A/S and maintains a worldwide presence, including a production facility in Poland and regional offices across multiple continents. They serve adults and children with mild to profound hearing loss, offering solutions to address everyday communication challenges, social engagement, and sound accessibility.

Their hearing aids incorporate modern features to improve speech clarity, comfort, and real-world connectivity. This includes support for Bluetooth streaming, rechargeable battery options, and compatibility with mobile apps and accessories. Many devices are available in discreet or custom-fit styles, and their offerings span multiple form factors, from behind-the-ear to completely-in-the-canal designs. Oticon focuses heavily on technologies that work in tandem with the brain’s natural processing, using onboard artificial intelligence and environmental scanning to enhance how users hear in dynamic environments.

Oticon is widely recognized in the hearing health industry for their innovation and long-standing history, often ranking among the largest providers worldwide. However, as of this writing, Oticon, Inc. is not accredited by the Better Business Bureau (BBB) in the United States.

General Features of Oticon

Oticon offers a broad range of features across their devices, designed to support different levels of hearing loss and adapt to various listening environments. Their technology focuses on helping users hear more naturally, stay connected to everyday devices, and manage common challenges like background noise and feedback. Below is an overview of Oticon's product line's key features and services.

• Brain-focused sound processing: All Oticon hearing aids are built to support how the brain naturally interprets sound. Instead of simply amplifying speech, they provide access to a balanced sound environment that helps reduce listening effort, improve focus, and maintain awareness across various settings
• Deep Neural Network integration: Oticon uses on-board artificial intelligence trained on 12 million real-life sound scenes. This allows the devices to distinguish between speech and background noise in real time, delivering more natural, personalized sound regardless of the environment
• Environmental scanning: Devices continuously scan the acoustic environment—over 500 times per second—to identify where speech and other relevant sounds are coming from. This lets users hear from all directions, improving orientation and social interaction
• Automatic noise balancing: Background noise is intelligently reduced while preserving important speech signals. The system responds dynamically to environmental changes, helping users follow conversations in noisy places like restaurants, gatherings, or busy streets
• Feedback suppression: Proactive signal processing prevents feedback-related whistling and static before they occur. This allows the hearing aids to maintain consistent amplification without sacrificing sound quality or clarity
• Wind and touch noise reduction: Noise caused by wind or physical contact with hair, glasses, or hands is automatically minimized. This helps preserve speech clarity during outdoor activities or when the device is accidentally brushed or handled
• Tinnitus relief sounds: Oticon’s integrated tinnitus management feature provides a range of soothing sound options, including ocean-like tones, that can be tailored to the user’s preference. These sounds help mask tinnitus and improve overall comfort throughout the day
• Rechargeable power options: Many models come with built-in lithium-ion batteries that deliver a full day of use on a single charge. Charging systems include a sleek desktop option and a travel-friendly SmartCharger with built-in drying and backup power
• Bluetooth audio streaming: Devices can connect wirelessly to smartphones, tablets, computers, and other Bluetooth-enabled electronics. This allows users to stream calls, music, podcasts, and more directly into their hearing aids without additional accessories
• Two-way hands-free calling: Supported devices allow users to hear and speak directly during phone and video calls through their hearing aids, using built-in microphones. This eliminates the need to hold the phone and improves convenience during conversations
• TV and remote microphone streaming: Oticon hearing aids are compatible with accessories that stream audio from televisions or remote microphones directly into the ears. This improves speech understanding during media playback or when the speaker is distant
• Mobile app control: The Oticon Companion app enables discreet control over settings, such as volume adjustments, program switching, battery level monitoring, and locating lost devices. The app is designed for ease of use and daily convenience and is compatible with Android and iOS devices
• Remote care and adjustments: Users can connect with their hearing care provider for real-time adjustments and consultations via video or app-based support. This allows for personalized fine-tuning without the need for in-person clinic visits
• Wide range of fit styles: Oticon offers a full spectrum of hearing aid form factors, including behind-the-ear, receiver-in-the-ear, and multiple custom in-the-ear styles. These options are available for users with mild to profound hearing loss
• Discreet and invisible designs: For users prioritizing aesthetics, some Oticon models are designed to be nearly invisible when worn, fitting deep within the ear canal. These custom-molded devices offer both a subtle appearance and firm performance
• Support for single-sided hearing loss: Wireless transmission systems are available for users with single-sided deafness. These solutions send audio from the non-hearing ear to the other ear, allowing external streaming and device connectivity
• Child-focused safety features: Pediatric models are designed with tamper-resistant battery doors, moisture protection, LED status indicators, and compatibility with classroom microphone systems. These features support learning and safety in school and at home
• Adaptive directional microphones: Dual microphones automatically adjust their focus depending on the surrounding noise levels. This helps isolate and amplify speech while suppressing background distractions in dynamic environments
• Frequency shifting: High-pitched sounds that may be difficult for some users to hear are moved into lower, more audible ranges. This improves the clarity of essential speech cues like consonants without distorting natural sound
• Data logging for audiologists: Usage patterns, sound environments, and user preferences are recorded internally. Hearing professionals use this information to assist with personalized adjustments and long-term optimization
• Water and dust protection: Most Oticon hearing aids meet IP68 standards for resistance to moisture and dust. This makes them suitable for everyday use, including exposure to sweat, humidity, or unexpected splashes
• Hypoallergenic materials: All devices are made with biocompatible, medical-grade materials free from over 200 potentially harmful substances. This ensures safe, comfortable wear for individuals with sensitive skin or allergies

What Products & Prices Do They Offer?

Oticon distribute their hearing aids exclusively through licensed hearing care professionals, meaning users must schedule an appointment with a local provider, where pricing is determined based on factors such as the model selected, technology level, custom fitting requirements, and any included services.

Based on general market research, the cost of their devices typically ranges from $1,000 to $7,000 per pair, with higher-end models featuring AI-based sound processing, rechargeability, and advanced connectivity falling at the upper end.
Oticon also supports a risk-free trial through participating providers and offers a $50 rebate for qualified purchases of select models, including Oticon Intent, Oticon Real, Oticon Xceed, Oticon Own SI, and Oticon Own. Depending on the provider, accessories such as TV adapters, remote microphones, and charging cases may involve additional costs.

Available models

• Oticon Intent: A discreet, rechargeable behind-the-ear (BTE) device with a miniRITE style, built for slight to profound loss. It features telecoil support, hands-free Bluetooth streaming, and Oticon’s unique user-intent sensors that detect and adapt to your listening needs in real time
• Oticon Real: A rechargeable BTE hearing aid in miniRITE R style for slight to profound hearing loss. It offers RealSound Technology to improve speech clarity and reduce disruptions from wind or handling. It includes telecoil, Bluetooth connectivity, and double push-button controls
• Oticon More: A miniRITE T BTE powered by disposable 312 batteries, designed for slight to profound loss. It was the first Oticon model to feature an onboard Deep Neural Network (DNN) for improved access to meaningful sounds
• Oticon Own SI: This is an in-the-ear (ITE) custom Invisible-in-the-Canal (IIC) device for slight to severe hearing loss. It offers a nearly invisible fit and is built with BrainHearing technology to support natural sound interpretation
• Oticon Own: This compact ITE device, available in IIC style, is designed for slight to severe hearing loss. It offers discreet wear, natural sound clarity, and ease of removal with a built-in pull string.
• Oticon Play PX: A pediatric BTE hearing aid in miniRITE R style for slight to severe hearing loss. Rechargeable and built with a DNN that learns from real-world sound exposure. It features Bluetooth streaming, a telecoil, an LED status light, and child-friendly controls
• Oticon Jet PX: A rechargeable BTE hearing aid in miniRITE R style for slight to profound hearing loss. Offers 360° sound awareness, Bluetooth streaming, and telecoil functionality in Oticon’s smallest BTE form
• Oticon Zircon: A miniRITE R BTE powered by lithium-ion batteries for slight to profound loss. Delivers clear speech from all directions, with Bluetooth support, LED indicators, and a telecoil
• Oticon Opn S: A miniRITE BTE for mild to severe loss, powered by 312 disposable batteries. Includes open sound processing, push-button controls, and Bluetooth connectivity
• Oticon Opn Play: A pediatric BTE miniRITE hearing aid for mild to severe hearing loss. Designed for children, it features open sound processing, a single push-button control, and Bluetooth streaming
• Oticon Xceed: A Super Power BTE device built for severe to profound loss. Offers high amplification, advanced feedback prevention, and connectivity features including Bluetooth and telecoil
• Oticon Xceed Play: This pediatric BTE Super Power hearing aid is for severe to profound hearing loss. It features LED indicators, tamper-resistant controls, Bluetooth streaming, and FM system compatibility for classroom use
• Oticon Opn: This is a BTE miniRITE device for mild to severe hearing loss. It is small and discreet, includes a push-button interface, Bluetooth connectivity, and runs on 312 disposable batteries
• Oticon CROS / CROS PX: A solution for single-sided deafness. The CROS system transmits sound from the poorer ear to the better one, available in both rechargeable (CROS PX) and battery-powered (CROS) formats

Their Advantages

Wide selection of hearing aid styles

Oticon offers a broad portfolio of device styles, including behind-the-ear (BTE), receiver-in-the-ear (RITE), and custom in-the-ear (ITE) models. This variety allows users to select a device that suits their hearing loss and lifestyle preferences. Whether a user prioritizes discretion, power, or comfort, Oticon’s range makes finding a device that aligns with individual needs easier.

Advanced sound processing

Oticon integrates BrainHearing™ technology across many of its models, designed to support how the brain naturally processes sound rather than just amplifying noise. For users, this can translate to less listening fatigue, better speech clarity in noisy environments, and a more natural listening experience throughout the day.

Options for rechargeable and disposable batteries

Several Oticon models are available in rechargeable lithium-ion formats and traditional disposable battery styles. This gives users the flexibility to choose a power solution that fits their habits, whether they prefer the convenience of overnight charging or the simplicity of replacing batteries when needed.

Strong support for Bluetooth and device connectivity

Many of their models support Bluetooth® wireless technology, enabling users to stream audio directly from smartphones, tablets, and other devices. This connectivity enhances daily usability, especially for hands-free calls or media streaming.

Dedicated pediatric options

Oticon offers hearing aids specifically designed for children, such as the Play PX and Xceed Play. These models include child-safe features like tamper-resistant controls, LED status indicators, and compatibility with classroom audio systems. For parents, this provides reassurance that the technology supports their child’s development and learning environments.

Promotional rebate available

Oticon offers a $50 rebate from participating hearing care providers on qualifying purchases. This rebate applies to select models, including the Intent, Real, Xceed, Own SI, and Own. For customers, this provides a modest financial incentive that can help offset part of the cost when selecting from eligible devices.

The Disadvantages of Oticon

Lack of transparent pricing

Oticon does not list prices online, as all sales must go through third-party providers. This lack of transparency can make it difficult for users to compare costs upfront or understand what to expect before visiting a clinic.

No direct-to-consumer purchasing options

Because Oticon devices are only available through licensed hearing care professionals, users cannot purchase hearing aids directly online. This may limit convenience for individuals who prefer a streamlined or remote buying process, particularly in areas with limited audiologist access.

Not accredited by the BBB

The BBB does not currently accredit Oticon, Inc.. While this does not imply poor service, it may be a consideration for customers who rely on third-party accreditations to evaluate a company’s trustworthiness.

The User Experience

On Trustpilot, their Danish profile has a rating of 2.3 out of 5 stars. In the United States, Oticon is not accredited by the Better Business Bureau (BBB) and currently holds a D- rating, based on 10 complaints filed over the past three years.

Positive feedback

Users expressed satisfaction with Oticon’s hearing aids, particularly praising the natural sound quality and improved speech clarity. Several reviewers mentioned that their devices worked well in noisy environments such as restaurants and coffee shops, helping them follow conversations more easily than with previous hearing aids. Others appreciated the Bluetooth connectivity, saying it was solid and stable when paired with smartphones and TVs.

Several users described Oticon’s devices as comfortable and discreet, with one person noting they wore theirs all day during outdoor activities without issue. There were also positive comments about the companion app’s features, especially from users who preferred simple controls and consistent connectivity. A few reviewers with experience with other brands stated that Oticon’s hearing aids offered a noticeable upgrade in performance and reliability.

Critical feedback

Many reviewers shared negative experiences, citing repeated device reliability issues, including battery life problems, sudden malfunctions, and the need for frequent repairs or replacements. Some customers said their hearing aids stopped working entirely within a few months, even after receiving new units. Others experienced repeated failures with chargers or connectivity, including difficulties pairing the devices with phones or maintaining a stable Bluetooth connection.

A recurring complaint involved poor customer service. Multiple users said Oticon refused to provide direct support, often deferring to local hearing providers and citing HIPAA restrictions as a reason not to engage. Several complaints on the BBB mentioned that Oticon did not respond to service requests or warranty concerns and that users were left without functioning aids for extended periods. Their app was also frequently criticized for being unreliable or offering limited control, with some reviewers saying the app made their devices difficult or impossible to use effectively.

While Oticon occasionally responds to reviews on Trustpilot, their replies generally instruct customers to contact their local hearing care provider or regional Oticon office. Typically, they do not provide detailed responses to specific complaints, and many BBB complaints remain unanswered.

Customer Services & Support

Oticon offers a variety of support options, though most direct assistance is handled through licensed audiologists. U.S. users can contact the company by phone at 855-400-9766, emailing peoplefirst@oticonusa.com, or support@oticon.com. Product purchases, fittings, and adjustments are typically managed through local providers rather than directly by the company.

To assist users in learning about and managing their hearing aids, they also provide a dedicated support page, an official blog, and a download center that features videos and step-by-step instructions for using Oticon hearing aids and accessories. Additional tools like their online hearing test and clinic locator help users take the next steps in their hearing care journey.

Conclusion

Oticon stands out in the hearing aid industry for their brain-focused sound processing and commitment to combining advanced technology with personalized care. They offer solutions for many users, from mild to profound hearing loss, including discreet in-ear designs, powerful BTE models, and pediatric options. Their technology supports how the brain naturally makes sense of sound, not just amplifies it.

Key advantages include Deep Neural Network (DNN) processing, environmental scanning, and two-way Bluetooth streaming, which help users experience more natural and adaptive hearing. Models like the Intent adjust in real time to user behavior, while rechargeable batteries and mobile app controls add everyday convenience. Parents also benefit from child-friendly designs that emphasize safety and accessibility.

That said, Oticon receives criticism for device reliability, inconsistent customer service, and app connectivity issues. Their lack of direct-to-consumer sales and limited pricing transparency are also drawbacks. A D- BBB rating and mixed reviews on Trustpilot raise concerns about long-term support, so customers must do their own research before committing.

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