Hearing Aids
Top Companies in 2025
Oticon vs Unitron
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- Rechargeable and battery-powered options
- Discreet in-ear model availability
- Telecoil and Bluetooth connectivity
- Pediatric-friendly designs available
- App for remote adjustments
- Real-time app feedback
- Rechargeable BTE/RIC options
- App-based controls and tips
- Flexible trial period
- Devices not sold by the manufacturer
- Pricing not publicly listed
- Reports of app reliability issues
- Unaccredited by the BBB
- No CROS/BiCROS solution for single-sided deafness
- Custom in-ear models require disposable batteries
- Rechargeable styles can feel bulky
- Battery drains faster with heavy Bluetooth use
Oticon is a Denmark-based hearing aid manufacturer founded in 1904, with U.S. headquarters in Somerset, New Jersey. Backed by over a century of experience, they’ve built a global presence around the idea that hearing support should work with the brain, not just the ears. Their lineup includes behind-the-ear, in-the-ear, and pediatric models designed for slight to profound hearing loss. Many of their devices feature Bluetooth streaming, rechargeable batteries, and discreet designs focused on comfort and usability. A core part of their technology is brain-focused sound processing, which is intended to help users interpret sound more naturally and reduce listening fatigue. They distribute their products exclusively through licensed hearing care professionals, meaning customers must visit a provider for pricing, fittings, and service. As such, pricing is not publicly listed and varies by location and provider. Customer feedback is mixed: while many appreciate the sound quality and performance of their devices, others report concerns with long-term reliability, app connectivity, and limited support. The Better Business Bureau does not accredit them and holds a D- rating. This review examines Oticon's features, product range, and user experience in more detail to help you assess whether their approach fits your hearing care priorities.
Founded in 1964 and headquartered in Canada, Unitron is a global hearing aid manufacturer that delivers professional-grade hearing solutions through licensed providers in over 70 countries. As part of the Sonova Group, they offer a range of receiver-in-canal, behind-the-ear, and custom in-ear devices designed for users with mild to profound hearing loss. Their hearing aids are built on advanced platforms like Vivante and Blu, featuring intelligent sound processing, environmental classifiers, and universal Bluetooth connectivity. One of Unitron’s most distinctive features is their FLEX program, which allows users to trial devices and upgrade technology levels without replacing hardware. Their Remote Plus app also sets them apart, offering real-time feedback, in-app coaching, and remote adjustments guided by hearing care professionals. While their products are not available for direct purchase online, they are widely supported through local audiology clinics. Customer reviews highlight the comfort, reliability, and convenience of Unitron’s modern designs, though some note limitations such as the lack of rechargeable custom models and inconsistent pricing across providers. Backed by industry awards and ISO certifications, Unitron continues to focus on adaptable, clinician-supported hearing care.
- FDA Approved : Undisclosed
- Free Hearing Aid Test : Available online
- Free Trial Period : Unavailable
- Loss and Damage Protection : Undisclosed
- Price : Estimated range of $1,000 to $7,000 per pair
- Warranty Duration : Undisclosed
- Customer Experience : Fair
- FDA Approved : Yes
- Free Hearing Aid Test : True
- Free Trial Period : 30 days
- Loss and Damage Protection : Available
- Price : Between $2,000 and $7,000 per pair
- Warranty Duration : Typically 1–3 years (varies by provider and region)
- Customer Experience : Good
- BrainHearing sound processing
- Deep Neural Network technology
- Real-time user-intent detection
- 360° environmental scanning
- FLEX:UPGRADE for tech level upgrades
- Remote fine-tuning via app
- Made-for-all Bluetooth connectivity
- Auto-adapts to 8 environments
- App Control Compatibility
- Bluetooth Connectivity
- Custom Fitting
- Directional Microphones
- Environment Settings
- Feedback Cancellation
- Noise Reduction
- Preset Programs
- Rechargeable Battery
- Streaming Capabilities
- Telecoil Compatibility
- Voice Prompts—Undisclosed
- Volume Control
- App Control Compatibility
- Bluetooth Connectivity
- Custom Fitting
- Directional Microphones
- Environment Settings
- Feedback Cancellation
- Noise Reduction
- Preset Programs
- Rechargeable Battery
- Streaming Capabilities
- Telecoil Compatibility
- Voice Prompts
- Volume Control
- Mild Hearing Loss
- Moderate Hearing Loss
- Moderately Severe Hearing Loss
- Profound Hearing Loss
- Severe Hearing Loss
- Mild Hearing Loss
- Moderate Hearing Loss
- Moderately Severe Hearing Loss
- Profound Hearing Loss
- Severe Hearing Loss
- FAQs
- Help Guides
- Live Chat
- Mobile Application
- Phone
- Ticketing System
- FAQs
- Help Guides
- Live Chat
- Mobile Application
- Phone
- Ticketing System
- Cash—Undisclosed
- Check—Undisclosed
- Financing Options Available—Undisclosed
- HSA/FSA Eligible—Undisclosed
- Major Credit Cards—Undisclosed
- Cash
- Check
- Financing Options Available
- HSA/FSA Eligible
- Major Credit Cards
Oticon vs. Unitron Hearing Aids
Oticon and Unitron are two leading manufacturers offering technology-rich options for a wide range of hearing needs. Both brands emphasize personalized care through licensed professionals, but their approaches to customization, support, and upgrade flexibility differ.
Service range and customization options
Both Oticon and Unitron serve users with mild to profound hearing loss, offering BTE, RIC, and custom ITE models. They focus on professional fittings and individualized care through audiologist networks. Each brand provides pediatric-friendly models, multiple color options, and devices that work with accessories for classroom or remote environments.
Oticon emphasizes brain-based sound processing and offers unique pediatric models with safety features. Their product line includes both discreet in-ear designs and powerful Super Power BTE options. Unitron, on the other hand, stands out with its FLEX:TRIAL and FLEX:UPGRADE programs. These allow users to try devices before committing and upgrade technology tiers later without buying a new device, offering a level of flexibility Oticon doesn’t match.
Audio quality and app integration
Both brands deliver advanced sound processing. Oticon uses Deep Neural Network integration to optimize sound in real time, scanning environments over 500 times per second. Unitron relies on its Integra OS, AutoFocus 360, and HyperFocus technologies to isolate speech and adjust to various sound environments automatically.
Where they differ most is in Bluetooth and app experience. Oticon offers two-way hands-free calling and device control via the Oticon Companion app. Unitron provides universal Bluetooth connectivity and a more interactive Remote Plus app, which lets users send real-time feedback and receive remote fine-tuning.
Support, warranty & access
Both brands offer support primarily through local hearing care providers and have online help resources. Oticon provides email and phone support, plus an online blog and self-help library. Unitron offers similar support, including downloadable guides and a provider-connected app that allows remote adjustments and follow-up. However, Unitron’s support ecosystem is more interactive. Their app includes onboarding help, usage tips, and coaching. Oticon’s app is more passive, focusing on settings control.
Pricing
Both companies sell their devices through audiologists and do not list prices online. Pricing depends on model, technology tier, provider markup, and regional services. Generally, Oticon hearing aids range from $1,000 to $7,000 per pair. Unitron’s pricing typically ranges from $1,000 to $3,500 per device, or up to $7,000 per pair, similar to Oticon at the higher end.
Conclusion
Both Oticon and Unitron offer advanced hearing aid solutions through professional audiologist networks. They support a wide range of hearing loss levels, with multiple styles and pediatric options. While both brands cover the basics well, they take different approaches when it comes to technology and user experience.
Oticon focuses on brain-based sound processing, discreet designs, and pediatric safety features. Unitron puts more emphasis on flexibility, offering risk-free trials, upgradeable tech tiers, and a more interactive app. If you want long-term adaptability and more control over your device experience, Unitron may offer better value. If you prioritize AI-driven sound clarity and custom-fit models, Oticon is worth considering.
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