Widex: PureSound Technology & MySound App Control

Company Overview

Widex is a global hearing aid manufacturer known for developing premium hearing solutions that emphasize sound quality, user comfort, and advanced technology. Founded in Denmark in 1956, Widex merged with Sivantos in 2019 to form WS Audiology, one of the largest hearing aid conglomerates in the world. Despite the merger, Widex continues to operate as a distinct brand under the WS Audiology umbrella. They offer hearing aids and related accessories through a network of licensed hearing care professionals across more than 100 countries, with multilingual support and a strong presence in North America, Europe, and Asia. Their products cater to a wide range of users, including individuals with mild to profound hearing loss, first-time users, and long-term wearers looking for discreet and high-performance devices.

Widex designs their hearing aids with an emphasis on natural sound reproduction, minimal design, and seamless connectivity. Many of their devices include Bluetooth streaming, rechargeable batteries, and support for smartphone control through dedicated apps. A hallmark of their technology is the Widex PureSound™ platform, which focuses on reducing processing delay to create a more natural listening experience. They also offer tinnitus management features, personalized sound programs, and AI-powered adjustments through their Widex MySound platform. While Widex does not provide direct-to-consumer sales or online trials, their hearing aids are typically backed by trial periods and return policies established by the audiologists and providers they work with.

In terms of reputation, Widex is widely regarded for their innovation in hearing science and has received multiple awards for product design and sound quality. Their devices have been featured in lists highlighting top-performing hearing aids and are frequently praised for user-centric engineering. While Widex does not maintain a Better Business Bureau (BBB) page specific to their brand, their parent company WS Audiology is active in several industry associations, including the Hearing Industries Association (HIA). Their professional partnerships and strong clinical research base support their credibility among hearing care professionals and users.

Features & Services

Widex hearing aids are built around the principles of sound purity, personalization, and modern usability. Below is a structured overview of their key features and services, starting with broad capabilities, moving into advanced personalization, and concluding with optional and situational enhancements.

• PureSound™ processing: Widex’s signature sound engine delivers natural, undistorted sound with ultra-low delay, reducing artificial tones and making speech and ambient sounds feel more lifelike, especially in quiet environments
• Smart automatic sound adaptation: Devices automatically adjust to the user’s acoustic environment, optimizing volume, directionality, and noise handling to enhance clarity in changing settings like quiet rooms, noisy cafés, or outdoor areas
• Rechargeable battery technology: Many models offer built-in lithium-ion rechargeable batteries that last a full day on a single charge and recharge overnight. This reduces the hassle and waste of disposable batteries
• Discreet designs: Widex offers a range of styles including behind-the-ear (BTE), receiver-in-canal (RIC), and in-the-ear (ITE) options. Designs are compact, lightweight, and available in multiple color finishes to suit aesthetic and comfort preferences
• Widex MySound AI personalization: This feature uses artificial intelligence to help users adjust and refine their listening experience based on real-time preferences. It collects user feedback and delivers optimized sound profiles
• SoundSense learn: Available through the Widex Moment app, this tool lets users make A/B sound comparisons to fine-tune hearing aid settings in specific environments, from restaurants to outdoor walks
• Bluetooth and direct streaming: Widex hearing aids support direct audio streaming from iPhones and select Android devices. This allows users to take calls, listen to music, and stream content directly to their hearing aids without an intermediary device
• Widex moment app: The app provides intuitive control over volume, program modes, and AI-based personalization tools. It enables discreet, on-the-go sound adjustments
• Tinnitus relief with Zen Therapy: Widex includes built-in sound therapy tools such as fractal tones and nature sounds designed to alleviate tinnitus symptoms. These can be customized by the provider or through the user app
• Telecoil compatibility: Some models include a telecoil for improved sound reception in loop-enabled public venues like theaters and lecture halls
• Remote care with Widex remote link: Users can receive virtual support and hearing aid adjustments from their audiologist via secure remote sessions, reducing the need for in-office visits
• Smart feedback canceller: Widex hearing aids actively detect and reduce feedback (whistling) without affecting sound quality, even when hugging someone or wearing hats
• Environmental classifiers: Advanced classifiers detect acoustic scenes (speech in noise, quiet, etc.) and adapt settings to maintain optimal speech understanding and comfort
• Streaming accessories: Optional accessories like the TV Play (for streaming television audio), COM-DEX (Bluetooth pendant), and RC-DEX (remote control) extend the utility of Widex hearing aids across home and mobile settings
• Custom ear molds: Widex offers personalized molds for certain models, improving comfort, stability, and sound retention for users with specific ear shapes or hearing needs
• Data logging for clinician insights: With user consent, Widex devices can log anonymized usage data to help audiologists tailor future adjustments based on how and where the aids are used

Products & Prices

Widex does not sell their hearing aids directly to consumers. Instead, they distribute their products exclusively through licensed hearing care professionals and audiology clinics. As a result, pricing is not listed on their official website and varies depending on the provider, location, customization needs, and service package offered. Customers typically must schedule a consultation to receive a personalized quote.

Widex promotes several key product families, each designed with different performance levels and lifestyle needs in mind. These devices are often available in multiple technology tiers, which can affect both features and pricing.

Widex hearing aid families

• Widex Moment™: Their flagship line, known for its ultra-fast PureSound™ processing that delivers natural sound with minimal delay. Models in this family are available in behind-the-ear (BTE), receiver-in-canal (RIC), and in-the-ear (ITE) styles. Most include rechargeability, Bluetooth streaming, and AI-based personalization via the MySound app. Suitable for mild to profound hearing loss
• Widex Moment Sheer™: A premium model under the Moment platform that builds on the same PureSound™ engine with refined aesthetics and enhanced comfort features. It emphasizes a high-end listening experience and design-forward form factor
• Widex Evoke™: A slightly older but still supported line featuring SoundSense Learn and Fluid Sound Analyzer for real-time environmental adjustments. It’s available in a variety of styles and is compatible with many Widex accessories
• Widex Unique™: Offers strong wind noise reduction, speech enhancement, and automatic environment adaptation. Designed for everyday wearers who prioritize speech clarity in diverse settings
• Widex BEYOND™: A model emphasizing smartphone connectivity, especially for iPhone users, with robust app-based controls and customizable programs

Pricing and associated costs

Through our research, it has been found that Widex hearing aids typically fall into the mid-to-premium price range. Depending on the model and technology tier, users can expect prices to range from approximately $2,000 to over $3,500 per device, not including fitting services or extended warranties. 

Additional considerations:

• Customization and fitting services: Usually included in the bundle offered by hearing care providers, but may vary in cost depending on provider policies
• Streaming accessories (e.g., TV Play, COM-DEX): Sold separately, with typical costs ranging from $150 to $300 per accessory
• Remote care tools (Widex Remote Link): May be included in the service package or offered for an additional fee by the provider
• Trial periods and return policies: While Widex itself does not offer direct trial terms, most providers offer a trial window, often 30 to 60 days, with a potential return or restocking fee depending on clinic policy

Because Widex relies on professional fitting and support, pricing is often bundled with audiologist services. This model emphasizes individualized care but may require comparison shopping to find transparent and affordable options.

Advantages

• Natural sound quality through ultra-fast PureSound™ processing: Widex delivers sound with less than 0.5 milliseconds of delay, resulting in more natural, lifelike audio that avoids the artificial tones common in many digital hearing aids. This enhances speech clarity and overall comfort, especially for new users or those sensitive to overly processed sound. It helps wearers feel more present and engaged in everyday conversations without distraction
• AI-driven personalization with MySound and SoundSense Learn: Widex offers real-time sound customization using artificial intelligence and user input through its mobile app, allowing people to personalize their settings instantly. Instead of relying only on preset programs, users can shape their hearing experience on the go based on their preferences. This provides more control and comfort in complex listening environments like restaurants or crowded gatherings
• Automatic environmental adaptation for seamless transitions: Widex devices analyze the surrounding environment and adjust amplification, microphone focus, and noise reduction accordingly, without the need for manual changes. Whether in a quiet room or a noisy street, users benefit from smooth transitions and consistently optimized sound. This makes everyday listening more intuitive and less effortful
• Discreet and ergonomic design options for everyday comfort: Widex hearing aids are available in slim, lightweight designs across behind-the-ear, receiver-in-canal, and in-the-ear styles, with multiple color choices for subtle wear. These design choices prioritize both functionality and appearance, helping users feel confident while ensuring long-term comfort throughout daily use
• Rechargeable battery options without added bulk: Widex offers lithium-ion rechargeable models that provide a full day of power in compact, stylish devices that don’t compromise on size or performance. This eliminates the need for disposable batteries and makes daily use simpler for people with limited dexterity or busy routines. It's a practical feature that supports convenience and sustainability
• Integrated tinnitus relief with customizable Zen Therapy: Widex includes built-in sound therapy tones designed to help mask or soothe the symptoms of tinnitus, with user-adjustable settings via app or clinician. This offers a non-invasive, medication-free option for people managing ringing in the ears, giving them a sense of control and relief as part of their daily hearing aid use
• Direct streaming support for iOS and select Android devices: Widex enables users to stream calls, music, and media directly from their smartphone without needing third-party accessories or add-ons. This seamless integration supports a more connected lifestyle and allows users to enjoy clearer, hands-free communication and entertainment
• Remote support through Widex Remote Link: Users can access virtual audiologist appointments and receive remote adjustments without needing to travel to a clinic in person. This is especially useful for individuals with mobility challenges, busy schedules, or those living in rural areas. It ensures continued access to professional support from the comfort of home

Disadvantages

• Lack of transparent pricing on official website: Widex does not list any pricing information for their hearing aids or accessories directly on their site, as purchases must go through third-party hearing care providers. This makes it difficult for potential customers to compare costs upfront or budget accordingly without booking a consultation. It may also lead to wide pricing differences depending on the provider, which can be confusing for first-time buyers
• No direct-to-consumer sales or online purchasing: Widex devices can only be purchased through licensed audiologists or hearing care clinics, with no option for direct online orders. While this ensures professional fitting and support, it limits convenience for users seeking a faster or more autonomous shopping experience. Those in remote areas or with limited mobility may find it harder to access Widex products
• Compatibility for Android streaming is limited to select models: While Widex offers direct streaming for iPhones, Android support is more restricted and only available on certain phones and hearing aid models. This could frustrate Android users expecting seamless integration, especially if their current device isn't on the compatibility list. It may require additional accessories or limit the effectiveness of hands-free features

Customer Experience

Customer feedback for Widex hearing aids is generally positive, with many users reporting improved hearing clarity, ease of use, and satisfaction with the brand’s technology. Widex holds a rating of 4.2 out of 5 stars on Trustpilot from a small group of reviews, reflecting favorable impressions overall.

Positive feedback

Widex receives consistent praise for delivering clear, natural sound quality and user-friendly features that enhance daily listening. Many reviewers noted that the setup process was simple and that they experienced better hearing from day one. Customers highlighted the effectiveness of app-based controls, especially for adjusting sound in real time and streaming audio from smartphones. Several users appreciated the rechargeable battery models, noting the convenience of overnight charging and the elimination of frequent battery changes. The Zen tinnitus relief feature also stood out, with some individuals describing it as a key reason they chose Widex. Overall, satisfaction was high among users who valued the clarity of speech, minimal distortion, and the ability to fine-tune hearing aids to their preferences.

Critical feedback

Despite the positive experiences, some users reported drawbacks that impacted their overall satisfaction. A common complaint involved inconsistent Bluetooth performance, particularly during phone calls in noisy environments where background sounds overwhelmed speech. Other reviewers found the mobile app confusing to use or difficult to navigate without guidance, which limited their ability to benefit from advanced personalization features. A few customers mentioned issues such as occlusion, unreliable battery indicators, and excessive earwax buildup affecting sound quality and requiring frequent maintenance. Some users also felt that the devices amplified all sounds equally, rather than prioritizing speech, which made it difficult to use the aids effectively in social or outdoor settings. A smaller number of reviewers expressed concerns about the price of the devices compared to the perceived value or performance.

Proactive approach

Widex addresses many of these concerns through their clinic-based service model, which includes follow-up care and adjustments by licensed hearing care professionals. Users noted that they were able to return to their audiologist to resolve comfort or performance issues, such as modifying sound levels or changing fit components. Additionally, Widex’s Remote Care system allows providers to make real-time adjustments remotely, helping users troubleshoot problems without requiring in-person visits. While Widex does not typically respond directly to public reviews, their structured support process and in-clinic services offer users opportunities to resolve most issues post-purchase.

Customer Support

Widex provides a range of customer support options to assist users in managing their hearing aids effectively and confidently. Their support system is built around accessibility through licensed hearing care professionals, supplemented by direct contact channels and self-service resources. While Widex does not offer 24/7 live chat, users can reach their support team through dedicated phone lines, contact forms, and downloadable guides to troubleshoot or learn more about their devices.

For direct support, Widex offers U.S.-based phone assistance Monday through Friday. General customer service is available at 1-800-221-0188, while Bluetooth connectivity questions can be directed to 1-844-497-8844. These phone lines provide a helpful option for resolving issues related to functionality, fitting, connectivity, and maintenance. Although Widex does not advertise a standard email support channel for general inquiries, users can reach out to their Data Protection Officer at DPO@wsa.com for privacy-related concerns, or to Marketing.US@widesound.com for professional inquiries.

Widex does not currently offer live chat support. However, customers can use the online Contact Us form on their website to submit product-related questions, request hearing aid trials, or schedule follow-up care. This contact form serves as the main entry point for general inquiries and is typically routed to a local provider or support representative.

In addition to direct assistance, Widex provides an extensive library of educational tools to help users get the most out of their hearing aids. Their Support & Care page includes downloadable user guides, maintenance tutorials, app pairing instructions, and compatibility charts. These materials cover tasks like changing batteries, cleaning hearing aids, and connecting to the Widex Moment app or accessories such as TV Play and COM-DEX. For those who prefer visual guidance, Widex also offers step-by-step video tutorials that walk users through common setup and maintenance procedures.

Widex further supports users through Remote Care, a service that allows hearing professionals to adjust and fine-tune hearing aids remotely through the Widex Remote Link system. This feature ensures continued support even when in-person visits are not possible, making it especially valuable for users with mobility challenges or limited access to clinics.

Conclusion

Widex stands out as a hearing aid provider focused on delivering natural sound quality, AI-powered personalization, and modern device aesthetics. Their PureSound™ technology provides exceptionally fast sound processing, which benefits users who are sensitive to artificial audio or new to hearing aids. Widex also offers flexibility through customizable sound profiles, tinnitus management options, and smartphone app integration, making their devices suitable for a wide range of users, from those with mild hearing loss to those managing chronic tinnitus or navigating complex sound environments.

What sets Widex apart is their ability to combine advanced hearing technology with user comfort and control. Features like real-time sound adjustments through MySound, rechargeable battery models, and seamless iPhone streaming enhance the daily experience for users looking for convenience and clarity. Many customers report high satisfaction with the overall sound quality, rechargeable functionality, and support offered by hearing care professionals. On the other hand, some common complaints include inconsistent Bluetooth performance, a confusing mobile app interface, and occasional hardware concerns like wax buildup or occlusion issues. Additionally, Widex’s lack of transparent pricing and absence of direct-to-consumer sales can make cost comparisons more difficult for shoppers.

If you’re experiencing hearing difficulties and want to know more about the best hearing aid brands and options, we offer comprehensive reviews of top providers and a detailed comparison tool to assist in your decision-making process. Additionally, our blog provides valuable insights into the hearing aid industry, helping you make an informed choice tailored to your needs.