Hearing Aids
Top Companies in 2025
Oticon vs Widex
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- Rechargeable and battery-powered options
- Discreet in-ear model availability
- Telecoil and Bluetooth connectivity
- Pediatric-friendly designs available
- App for remote adjustments
- Ultra-low sound delay
- AI-driven personalization
- Rechargeable models
- Built-in tinnitus relief
- Sleek, discreet designs
- Devices not sold by the manufacturer
- Pricing not publicly listed
- Reports of app reliability issues
- Unaccredited by the BBB
- No listed pricing online
- Limited Android streaming
- App can be confusing
- In-person purchase required
Oticon is a Denmark-based hearing aid manufacturer founded in 1904, with U.S. headquarters in Somerset, New Jersey. Backed by over a century of experience, they’ve built a global presence around the idea that hearing support should work with the brain, not just the ears. Their lineup includes behind-the-ear, in-the-ear, and pediatric models designed for slight to profound hearing loss. Many of their devices feature Bluetooth streaming, rechargeable batteries, and discreet designs focused on comfort and usability. A core part of their technology is brain-focused sound processing, which is intended to help users interpret sound more naturally and reduce listening fatigue. They distribute their products exclusively through licensed hearing care professionals, meaning customers must visit a provider for pricing, fittings, and service. As such, pricing is not publicly listed and varies by location and provider. Customer feedback is mixed: while many appreciate the sound quality and performance of their devices, others report concerns with long-term reliability, app connectivity, and limited support. The Better Business Bureau does not accredit them and holds a D- rating. This review examines Oticon's features, product range, and user experience in more detail to help you assess whether their approach fits your hearing care priorities.
Widex is a Denmark-based hearing aid manufacturer founded in 1956 and now operating under WS Audiology following a 2019 merger with Sivantos. With distribution in over 100 countries, Widex offers a broad range of hearing solutions tailored for individuals with mild to profound hearing loss. Their technology emphasizes natural sound reproduction through PureSound™ processing, which minimizes sound delay and distortion. They also integrate AI-driven personalization tools like MySound and SoundSense Learn, enabling users to customize their hearing experience in real time. Widex supports modern lifestyle needs with rechargeable models, iPhone and select Android streaming, and app-based controls. Their tinnitus relief features and discreet, ergonomic designs make them appealing to both first-time and experienced hearing aid users. While pricing is not listed on their official site, their devices are sold through a global network of licensed providers who offer personalized fitting and follow-up care. Widex is known for sound innovation and is affiliated with leading hearing care associations. Customer feedback highlights their strengths in sound quality and usability, while also pointing out areas for improvement in Bluetooth performance and app functionality. Widex's combination of advanced features and clinical support positions them as a noteworthy option in the hearing aid market.
- FDA Approved : Undisclosed
- Free Hearing Aid Test : Available online
- Free Trial Period : Unavailable
- Loss and Damage Protection : Undisclosed
- Price : Estimated range of $1,000 to $7,000 per pair
- Warranty Duration : Undisclosed
- Customer Experience : Fair
- FDA Approved : Yes
- Free Hearing Aid Test : Available
- Free Trial Period : 30 days
- Loss and Damage Protection : Available
- Price : Between $4,000 and $7,000 per pair
- Warranty Duration : 1 to 3 years (depending on provider and model)
- Customer Experience : Good
- BrainHearing sound processing
- Deep Neural Network technology
- Real-time user-intent detection
- 360° environmental scanning
- PureSound™ for natural sound
- MySound real-time tuning
- Integrated Zen Therapy
- Remote Care adjustments from home
- App Control Compatibility
- Bluetooth Connectivity
- Custom Fitting
- Directional Microphones
- Environment Settings
- Feedback Cancellation
- Noise Reduction
- Preset Programs
- Rechargeable Battery
- Streaming Capabilities
- Telecoil Compatibility
- Voice Prompts—Undisclosed
- Volume Control
- App Control Compatibility
- Bluetooth Connectivity
- Custom Fitting
- Directional Microphones
- Environment Settings
- Feedback Cancellation
- Noise Reduction
- Preset Programs
- Rechargeable Battery
- Streaming Capabilities
- Telecoil Compatibility
- Voice Prompts
- Volume Control
- Mild Hearing Loss
- Moderate Hearing Loss
- Moderately Severe Hearing Loss
- Profound Hearing Loss
- Severe Hearing Loss
- Mild Hearing Loss
- Moderate Hearing Loss
- Moderately Severe Hearing Loss
- Profound Hearing Loss
- Severe Hearing Loss
- FAQs
- Help Guides
- Live Chat
- Mobile Application
- Phone
- Ticketing System
- FAQs
- Help Guides
- Live Chat
- Mobile Application
- Phone
- Ticketing System
- Cash—Undisclosed
- Check—Undisclosed
- Financing Options Available—Undisclosed
- HSA/FSA Eligible—Undisclosed
- Major Credit Cards—Undisclosed
- Cash
- Check
- Financing Options Available
- HSA/FSA Eligible
- Major Credit Cards
Oticon vs. Widex Hearing Aids
Oticon and Widex are two respected hearing aid brands, both based in Denmark and known for pushing hearing technology forward. Oticon focuses on brain-based sound processing, while Widex prioritizes natural sound and real-time personalization. The following comparison breaks down their service range, sound quality, support, and pricing.
Service range and customization options
Both companies offer a wide range of devices to suit various hearing needs, from mild to profound loss. You’ll find behind-the-ear (BTE), in-the-ear (ITE), and receiver-in-canal (RIC) models from each. They support Bluetooth, rechargeable batteries, and telecoil options. Both brands also tailor pediatric devices and custom-molded solutions, aiming to give users a more personalized fit and better comfort over time.
Oticon distributes devices exclusively through licensed hearing professionals and offers a broader range of pediatric and single-sided hearing loss options. They focus on customization through their BrainHearing™ and Deep Neural Network technologies, which adapt based on how the brain processes sound. Widex, on the other hand, places more emphasis on real-time user customization via their MySound and SoundSense Learn tools.
Audio quality and app integration
Oticon and Widex both offer high-definition audio processing, background noise reduction, and AI-driven enhancements. Their apps allow users to adjust settings, control volume, switch programs, and monitor battery life. Bluetooth connectivity is available in most of their newer models for direct streaming from iPhones and select Android devices.
Oticon’s strength lies in environmental scanning and directional hearing. Their devices constantly analyze your surroundings to balance noise and focus on speech. The RealSound and Intent lines use onboard AI trained on millions of sound scenes. Widex differentiates itself with PureSound™, which minimizes audio delay to deliver a more natural, distortion-free experience. Widex’s app allows users to A/B test sound settings and create personalized profiles in real time.
Support, warranty, and access
Both brands rely on hearing care professionals for fittings, support, and warranty services. They offer remote care tools for users who prefer virtual adjustments and consultations. Customer support is available via phone and online forms, and both provide educational materials and how-to guides through their websites.
Oticon’s support is more reliant on third-party providers, and users have noted frustration with a lack of direct assistance when problems arise. Oticon’s app also receives mixed reviews for reliability. Widex receives better marks for their support structure, including Remote Care via the Widex Remote Link system. This feature enables real-time remote tuning with an audiologist, making adjustments more accessible.
Pricing
Neither company lists prices on their official websites, and both require in-person consultations through audiologists. Pricing is typically bundled with fitting services and can vary based on model, tech level, and provider.
Oticon devices generally range from $1,000 to $7,000 per pair, depending on the technology and customization involved. They offer occasional rebates and trials through partner clinics, but don’t sell directly to consumers. Widex hearing aids tend to fall between $4,000 and $7,000 per pair, positioning them as a more expensive option overall. Accessories like TV streamers or remote mics are sold separately for both, though Widex’s accessories tend to cost more.
Conclusion
Oticon and Widex each bring strong features to the table, but they cater to slightly different needs. Oticon leans into brain-focused sound processing and passive adaptation, making it a solid choice for users who prefer a more automated experience. Widex stands out for its ultra-natural sound and app-based personalization, ideal for those who want real-time control over their hearing environment. Both offer broad device selections, Bluetooth support, and remote care options, though Widex edges ahead in app usability and support structure.
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