Embrace Hearing vs Oticon

Embrace Hearing is a US-based hearing aid provider founded in 2011 and headquartered in New Jersey. They offer a direct-to-consumer service model that focuses on affordability, convenience, and professional-grade care. Embrace sells German-manufactured hearing aids that are custom-programmed by licensed audiologists using either an online hearing test or an uploaded audiogram. Their selection includes receiver-in-canal (RIC), completely-in-canal (CIC), and behind-the-ear (BTE) models with features like rechargeable batteries, Telecoil support, BiCROS compatibility, and Bluetooth streaming. Customers benefit from transparent pricing, remote adjustments, free shipping, and a 45-day home trial. Embrace has earned strong praise for its product quality, user-friendly setup, and overall value. However, some customers have reported issues such as Android streaming limitations, lack of app-based controls, and occasional delays in support responses. The company is not accredited by the Better Business Bureau and currently holds an F rating due to a few unresolved complaints. Embrace Hearing offers a simplified path to hearing care for those seeking clinical-level service without in-office visits.

Oticon is a Denmark-based hearing aid manufacturer founded in 1904, with U.S. headquarters in Somerset, New Jersey. Backed by over a century of experience, they’ve built a global presence around the idea that hearing support should work with the brain, not just the ears. Their lineup includes behind-the-ear, in-the-ear, and pediatric models designed for slight to profound hearing loss. Many of their devices feature Bluetooth streaming, rechargeable batteries, and discreet designs focused on comfort and usability. A core part of their technology is brain-focused sound processing, which is intended to help users interpret sound more naturally and reduce listening fatigue. They distribute their products exclusively through licensed hearing care professionals, meaning customers must visit a provider for pricing, fittings, and service. As such, pricing is not publicly listed and varies by location and provider. Customer feedback is mixed: while many appreciate the sound quality and performance of their devices, others report concerns with long-term reliability, app connectivity, and limited support. The Better Business Bureau does not accredit them and holds a D- rating. This review examines Oticon's features, product range, and user experience in more detail to help you assess whether their approach fits your hearing care priorities.