Lexie Hearing vs Oticon

Lexie Hearing, founded in 2020 and headquartered in Boston, has quickly become a recognizable name in the over-the-counter (OTC) hearing aid space. Developed by health tech company hearX, Lexie focuses on making hearing care more accessible for adults with mild to moderate hearing loss. Their hearing aids are FDA-cleared, self-fitting, and fully customizable through a companion mobile app that allows users to adjust volume, treble, bass, and environment settings from their smartphone without needing in-person appointments. The company offers three models, including two powered by Bose Ventures, blending advanced acoustic engineering with Lexie’s intuitive software. All devices are sold directly to consumers through major retailers like Best Buy and Walgreens, or online, and come with remote support, environment presets, and flexible power options, including rechargeable and disposable batteries. Lexie stands out with their flexible payment structure, which gives users the choice between a one-time purchase or a monthly subscription. They also offer a 45-day risk-free trial, a one-year warranty, and optional protection plans. While feedback is mixed, praising support and ease of use, but noting occasional app or fit issues, Lexie maintains an A+ BBB rating and continues to grow their reputation as a user-friendly, tech-forward brand. Curious how they compare to traditional options? Read our review.

Oticon is a Denmark-based hearing aid manufacturer founded in 1904, with U.S. headquarters in Somerset, New Jersey. Backed by over a century of experience, they’ve built a global presence around the idea that hearing support should work with the brain, not just the ears. Their lineup includes behind-the-ear, in-the-ear, and pediatric models designed for slight to profound hearing loss. Many of their devices feature Bluetooth streaming, rechargeable batteries, and discreet designs focused on comfort and usability. A core part of their technology is brain-focused sound processing, which is intended to help users interpret sound more naturally and reduce listening fatigue. They distribute their products exclusively through licensed hearing care professionals, meaning customers must visit a provider for pricing, fittings, and service. As such, pricing is not publicly listed and varies by location and provider. Customer feedback is mixed: while many appreciate the sound quality and performance of their devices, others report concerns with long-term reliability, app connectivity, and limited support. The Better Business Bureau does not accredit them and holds a D- rating. This review examines Oticon's features, product range, and user experience in more detail to help you assess whether their approach fits your hearing care priorities.