HubSpot is a powerful customer relationship management solution that is both advanced in its features and simple to use by anyone. HubSpot CRM provides a free plan with no obligations and multiple paid plans at affordable prices to suit every business's needs.
HubSpot offers a cloud-based customer relationship management (CRM) platform that is designed to serve companies in different industries and of different sizes and needs. HubSpot CRM helps salespeople track and nurture leads and analyze sales metrics. HubSpot’s CRM software is a great option for salespeople dealing with business-to-business (B2B) or business-to-consumer (B2C) sales processes. This is seen in accounting, marketing, sales, retail, real estate, construction, and much more. This CRM software offers an extensive list of features, including customer relationship management, sales automation, inbound & outbound marketing, sales pipeline management, lead management, contact management, email tracking, and much more.
HubSpot CRM offers users a dashboard where they can look at the entire sales funnel process in real-time. Salespeople can utilize CRM software to track customer interactions automatically across different platforms, including social media, email, live chat, phone calls, and more; every single interaction is stored in a clear timeline organized by the lead. The CRM marketing tool within the software also offers lead generation and marketing automation features that businesses can utilize to create and manage email templates and later on track and analyze the performance of these emails.
As for the HubSpot CRM sales tool, it helps sales reps manage contacts, manage the sales pipeline, track deals, and do much more. HubSpot CRM offers many integrations with tools from within itself, like the HubSpot Sales Hub and the HubSpot Marketing Hub. In addition to that, it integrates with third-party platforms, like Salesforce, Zoho CRM, SugarCRM, and more.
HubSpot offers a free CRM plan that is free forever with no obligations whatsoever. This plan grants access to all of HubSpot’s tools, including customer service, sales, marketing, contact management, and all for an unlimited number of users.
HubSpot offers marketing, sales, customer service, content management, and operations tools in one platform. We will go over all of these tools and the features included in them.
Marketing Hub™ (marketing software)
This tool offers marketing software designed to help you attract and drive the right audience to your business, using blogging, social media, ads, and more. It also helps you convert more of your visitors into customers with attractive landing pages, email templates, marketing automation, account-based marketing (ABM), and more. You can also track return on investment (ROI) with revenue attribution reporting and run inbound marketing campaigns at scale and much more, all in one easy-to-use and highly customizable platform.
Sales Hub™ (sales software)
This powerful sales software helps sales teams get and close more deals, deepen relationships with customers, manage the sales pipeline more effectively, all in one single platform. The sales tool includes a fully-featured sales CRM, multiple sales engagement tools, quote and a configure, price, quote (CPQ) functionality, insights and analytics, detailed reports, and more. This tool also allows you to integrate more than 1,030 tools from the HubSpot App Marketplace.
Service Hub™ (customer service software)
This tool provides customer service software that can help salespeople conduct seamless onboarding and provide flexible and unmatched customer support to deepen customer relationships and retain customers. The Service Hub provides highly efficient and end-to-end service with features, including conversational tools, help desk automation, an extensive knowledge base, customer feedback forms and surveys, real-time reports, and more, all powered by a CRM software to give your customers a delightful experience and allow your business to have a unified view of every customer interaction.
CMS Hub® (content management system)
This content management software provides flexibility for marketers and salespeople and is also powerful for developers. The software includes premium hosting, flexible and customizable themes, dynamic content, page editing tools like drag and drop, memberships, and much more, all powered by CRM software that helps you build a personalized, secure, seamless digital experience for your customers.
Operations Hub™ (operations software)
This tool lets you sync, clean, and curate customer data easily as well as automate business processes. You will be able to provide your team with one clean source of direct truth for customer data. The tool includes data sync, data curation, data quality tools, and programmable automation, all powered by HubSpot’s CRM software to help your business adapt to the ever-changing needs of your customers. This will allow your salespeople to have one unified view of customers’ interactions and deliver an unmatched customer experience accordingly.
Each HubSpot tool has its own plans and prices; we will go over these plans in this section to help you choose the right one for your business.
HubSpot’s free tools provide you with access to the following features:
- Contact management
- Contact website activity
- Tasks & activities
- Company insights
- Gmail and Outlook integration
- App Marketplace integrations
- Custom support form fields
- Ad management
- Shared inbox
- Reporting dashboard
- Email tracking & notifications
- Email templates
- Canned snippets
- Meeting scheduling
- Facebook Messenger integration
- Custom properties
The Marketing Hub offers three plans:
This plan charges $45 per month when billed annually ($540 per year) for 1,000 marketing contacts. It provides access to all the free tools with increased limits. It also allows you to remove HubSpot’s branding from forms, email marketing, landing pages, and live chat. You also get email and in-app chat support.
This plan charges $800 per month when billed annually ($9,600 per year) for 2,000 marketing contacts. It offers everything in the Starter plan, as well as many more features:
You can automate and personalize engagement across different channels:
- Social media
- Multi-language content
- Dynamic personalization
- ABM tools and automation
- Contact and company scoring
- Video hosting & management
- Omni-channel marketing automation
This plan also helps your business have better campaigns by offering collaboration tools, campaign management, and tools for teams. You can optimize campaign conversions with A/B testing, ads optimization events, and contact-created attribution. You also get website traffic analytics, campaign reporting, custom reporting, and Salesforce integration. Additionally, this plan offers you advanced phone support.
This plan charges $3,200 per month ($38,400 per year) for 10,000 marketing contacts. It offers everything in the Professional plan plus:
You get to manage your teams, and brands with single sign-on, partitioning, hierarchical teams, permission sets, field-level permissions, and email send frequency cap. You can also extend your platform with custom objects, Salesforce custom object sync, and adaptive testing. You also get advanced reporting with multi-touch revenue attribution, behavioral event triggers and reporting, and predictive lead scoring.
This tool offers three plans:
This plan charges $45 per month when billed annually ($540 per year) for two paid users and $23/month per every additional user. The Starter plan offers all the free tools as well as allowing you to remove branding from live chat, meeting scheduling, documents, and 1-to-1 emails. It also streamlines B2B payments inside the United States and helps you organize your sales process through conversation routing, repeating tasks and task queues, multiple currencies, and stripe integration. It allows email and in-app chat support.
This plan charges $450 per month when billed annually ($5,400 per year) for 5 paid users and $90/month per every additional user. The Professional plan offers everything in the Starter plan as well as tools to help you manage your growing team, like sales analytics, teams, sales automation, record customization, required fields, custom reporting, and forecasting. You can also personalize your outreach with sequences, 1:1 video messaging, smart send times, and ABM tools and automation. You can utilize the CPQ functionality with products, calculated properties, and eSignature. Additionally, this plan offers you advanced phone support.
This plan charges $1,200 per month ($14,400 per year) for 10 paid users and $120/month per additional user. The Enterprise plan offers everything in the Professional plan plus coaching through sales analytics, playbooks, conversation intelligence, and predictive lead scoring. You can also utilize the custom objects and hierarchical teams to customize the CRM to your business needs.
The Service Hub offers three plans:
This plan charges $45 per month when billed annually ($540 per year) for two paid users and $23/month per additional user. The Starter plan offers all the free tools as well as allowing you to remove branding from live chat, meeting scheduling, documents, and 1-to-1 emails. You also get to organize support channels through shared inbox, team email, ticket pipelines, simple ticket automation, basic bots, and calling. You can also streamline customer communication through repeating tasks and task queues, email templates, canned snippets, and Slack integration. To improve customer retention with your own KPIs, you can utilize email tracking & notifications, reporting dashboards, ticket closed reports, rep productivity reports, and time-to-close reports. You get email and in-app chat support with this plan.
This plan charges $450 per month when billed annually ($5,400 per year) for 5 paid users, and $72/month per every additional user. It includes everything in the Starter plan, in addition to helping with automation through help desk automation, ticket routing, and their knowledge base. The professional plan allows you to conduct seamless onboarding with the help of sequences, video hosting & management, and 1:1 video messaging. To help you expand your customer relationships, the Professional plan provides you with standard contact scoring, forecasting, NPS surveys, customer experience surveys, customer satisfaction surveys, custom reporting, and custom surveys. Additionally, this plan offers you advanced phone support.
This plan charges $1,200 per month ($14,400 per year) for 10 paid users and $120/month for every additional user. This plan includes everything in the Professional plan as well as allowing you to manage your teams through permission sets, hierarchical teams, field-level permissions, and single sign-on. You can also customize your process with custom objects, calculated properties, and record customization. And to optimize your company’s performance, you get conversation intelligence, goals, and playbooks.
This content management system has three plans:
This plan starts at $23 per month when billed annually ($270 per year). It offers tools to help you keep your website secure, like premium hosting, content delivery network (CDN), standard SSL certificate, web application firewall (WAF), and custom domain security settings. To help you build a website efficiently, the Starter plan offers you website themes, a drag-and-drop editor, local website development, and an app and asset marketplace. In addition to that, this plan offers everything in the Free Tools section as well as live chat, forms, and a reporting dashboard.
This plan starts at $360 per month when billed annually ($4,320 per year). The Professional plan offers everything in the Starter plan plus advanced content strategy tools, like SEO recommendations & optimizations, Google Search Console integration, and Content staging. You also get to personalize the experience of your customers, using smart content & reporting, dynamic personalization, and password-protected pages. And to help you optimize your website, HubSpot gives you contact create attribution, A/B testing, and custom reporting. This plan offers a 14-day free trial.
This plan starts at $1,200 per month ($14,400 per year). It includes everything in the Professional plan plus custom objects, memberships, web apps, and adaptive testing, all to help you build a powerful digital experience. And to help you manage your growing team, HubSpot provides you with content partitioning, hierarchical teams, activity logging, site performance monitoring, code alerts, and single sign-on. This plan offers a 14-day free trial.
This tool offers three plans:
This plan charges $45 per month when billed annually ($540 per year) and offers all the free tools with increased limits. It also offers custom field mappings and custom properties to help you connect tools and sync customer data. You can organize your operations with reporting dashboard, list segmentation, and multiple currencies. Help is offered through email and in-app chat support.
This plan charges $720 per month when billed annually ($8,640 per year) and includes everything in the Starter plan. It will also help you automate your business processes through programmable automation, webhooks, and scheduled workflow triggers. To clean your customer data, you get data quality automation and duplicate management. You also get list segmentation, teams, required fields, and record customization, all to help you manage your scaling business. You can also utilize custom reporting, calculated properties, standard contact scoring, and deal and company scoring to build your own custom reports.
This plan charges $2,000 per month when billed annually ($24,000 per year) and includes everything in the Starter plan as well as datasets and advanced data calculations and prep to help you curate and manage your data with ease. You also get to customize and extend your platform with custom objects, snowflake data share, and advanced permissions.
Note: all paid plans include Storage for up to 15 million overall contacts and 1:1 technical support.
If you are interested in more than one product by HubSpot, you can resort to their bundles. They have three Operations Hub plans that bundle up different tools as follows:
- Starter: For $45 per month ($540 per year), you get the Starter features of every Hub.
- Professional: For $720 per month ($8,640 per year), you get all the Professional features of every Hub.
- Enterprise: For $2,000 per month ($24,000 per year), you get all the Enterprise features of every Hub.
You can change the number of sales hub and service hub users and marketing contacts to personalize them according to your business needs. Prices will change according to your needs; you can calculate your price using HubSpot’s free online tool.
Customer support options depend on your plan as follows:
- Free plan: You get access to HubSpot’s community.
- Starter plans: You get access to the community, as well as email and in-app chat support.
- Professional & Enterprise: You get access to the community, email, in-app chat support, as well as phone support.
You can also reach out to HubSpot on Twitter @hubspotsupport. And if you visit their website, you can use the HubBot chat box to get answers to your questions.
If you are new to HubSpot and need help with getting started or troubleshooting problems, or if you have any questions, you can make use of HubSpot’s pages classified into community, knowledge base (with a frequently asked questions section), academy, developer documentation, customer blog, and solutions partners. In addition to that, HubSpot offers a status page where you can get real-time updates about outages and reliability.
HubSpot remains one of the best CRM software providers on the market; it offers so many plans, features, and tools to cover the needs of every business, no matter its size. It also offers a completely free plan with a long list of tools and features with no obligations. It is surely worth the money paid.
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