CRM Software
Top Companies in 2024
HubSpot vs Salesforce
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- Real-time lead behavior notifications and scoring
- A large number of integrations
- Customizable workflows
- Flexible and robust system capabilities
- Cloud-based system
- Highly customizable and flexible system
- Extensive reporting and analytics tools
- Many third-party integrations
- Phone support only with higher-tier plans
- Pricey when incorporating advanced features and add-ons
- Can get pricey for features and add-ons
- The system’s complexity could be overwhelming
HubSpot is a CRM software company, based in Cambridge, MA, that offers tools to help businesses attract, engage, and delight customers. Founded in 2006, their comprehensive cloud-based software encompasses marketing automation, content management, social media tools, and extensive analytics. The CRM platform provides powerful tools for sales, marketing, and customer service. HubSpot distinguishes itself by seamlessly integrating its CRM with other tools in its ecosystem, streamlining lead generation, nurturing, and customer support processes. They prioritize data security and customer education, offering resources, training, and certifications. HubSpot is recognized as a leader in CRM Lead Management and one of the best software companies. They hold mostly positive customer reviews and actively engage with online reviews and feedback, although they are not currently BBB-accredited.
Salesforce is a San Francisco-based company that specializes in cloud-based customer relationship management (CRM) solutions and their many associated products. They aim to empower businesses of all sizes and industries to connect with their customers in a more meaningful and efficient way. Salesforce specializes in CRM business software and offers solutions for sales, service, marketing, commerce, and more. They serve businesses of all sizes, with a focus on larger enterprises and complex organizations. Their CRM solutions aim to unify customer data, automate workflows, and provide actionable insights. The Salesforce platform provides reporting and analytics tools, and they offer a 30-day free trial. Salesforce emphasizes data security and corporate social responsibility, and they are recognized as a leader in the CRM industry. Customer reviews are predominantly positive, although there are criticisms around pricing and feature complexity.
- Cloud-Based Software : True
- Cost : Free, paid plans starting at $15 per month per seat
- Free Trial : Available
- Business Size Supported : Any size
- Cloud-Based Software : True
- Cost : Starting at $25 a user per month (annual commitment)
- Free Trial : Available
- Business Size Supported : Any size
- Comprehensive free plan with many tools
- Unified platform for all business applications
- Modular, scalable solutions
- AI-powered writing tools
- Well-integrated system with many business products
- Strong AI functions and add-on layers
- 30-day free trial
- Annual Subscription
- Free Trial
- Freemium
- Monthly Subscription
- Annual Subscription
- Free Trial
- Freemium
- Monthly Subscription
- Activity Logging
- AI-Powered Tools
- API & Developer Tools
- Automated Workflow Builder
- Contact Management
- Deal Tracking
- Email Campaigns
- Email Syncing & Templates
- Field Customization
- Lead Management
- Performance Reports
- Pipeline Management
- Reporting & Insights
- Workflows
- Activity Logging
- AI-Powered Tools
- API & Developer Tools
- Automated Workflow Builder
- Contact Management
- Deal Tracking
- Email Campaigns
- Email Syncing & Templates
- Field Customization
- Lead Management
- Performance Reports
- Pipeline Management
- Reporting & Insights
- Workflows
- Accounting Software
- Lead Generation
- Marketing Automation
- Productivity Tools
- Project Management
- Accounting Software
- Lead Generation
- Marketing Automation
- Productivity Tools
- Project Management
- Compliance Certifications
- Data Encryption
- Role-Based Permissions
- Single Sign-On (SSO)
- Two-Factor Authentication (2FA)
- Compliance Certifications
- Data Encryption
- Role-Based Permissions
- Single Sign-On (SSO)
- Two-Factor Authentication (2FA)
- FAQs
- Help Guides
- Live Chat
- Mobile Application
- Phone
- FAQs—Undisclosed
- Help Guides
- Live Chat
- Mobile Application
- Phone
Salesforce vs. HubSpot
Salesforce and HubSpot are widely regarded as two prominent CRM software providers. Each system offers helpful tools for managing and sharing data. However, key features, user interfaces, regulatory compliance, and pricing models differ between them.
This comparison will examine Salesforce and HubSpot's features and services, ease of use and customization, security and compliance, and pricing.
Features and services
Salesforce and HubSpot are platforms designed to enhance workflow and boost productivity. They do this by collecting data to create insightful reports and analysis, alongside beneficial features and tools for specific departments, including marketing, sales, customer service, and more.
Although Salesforce and HubSpot provide similar features, they each have their standouts. Salesforce shines with their Customer 360 integrated platform, offering unified customer data in one space and creating a comprehensive lens into the customer journey. HubSpot's most notable feature is their seamless email integration. Its perks include tracking, which allows you to see if and when recipients open your emails, and automation, which enables you to setup email sequences triggered by specific customer actions.
Ease of use and customization
Hubspot's interface is generally considered intuitive for users of all levels. In contrast, Salesforce's complexity and extensive feature set can be overwhelming. As for implementation, HubSpot's process is more straightforward than Salesforce, as its setup and configuration are quick and easy.
Salesforce and HubSpot provide customization to align the CRM to your unique business needs. You can personalize your workflow, dashboard, and data fields using highly adaptable tools to effectively manage and complete tasks.
Security and compliance
Salesforce and HubSpot ensure the safeguarding of customer information. Salesforce complies with various industry standards and regulations, including ISO 27001, SOC 2, GDPR, CCPA, and HIPAA. Meanwhile, HubSpot complies with GDPR and similar regulations.
Pricing
Regarding pricing, Salesforce and HubSpot compete to offer attractive rates. Salesforce's plans range from $25 per user per month for their lowest tier, "Starter Suite," to $500 per user per month for their highest tier, "Einstein 1." Salesforce's advanced features can justify the cost; however, it is considered a more premium option for CRM software.
HubSpot's core tools are free of charge. To access more advanced features, they offer targeted “Starter” packages for small teams starting at $20 a month, $15 when billed annually. There are also “Professional” packages for small businesses, and an “Enterprise” package for larger businesses. Dedicated packages for departments, including Marketing Hub, Sales Hub, and Content Hub, are available at different prices depending on your choice. You may further customize your plan by combining multiple hubs or including add-ons. HubSpot is ideal for startups as they are an affordable yet valuable CRM solution.
Conclusion
Salesforce and HubSpot each cater to different businesses with their standout features. Salesforce provides a valuable feature set, including the Customer 360 platform, which offers a view of unified customer data all in one space, assisting marketing and sales representatives. It's best suited for businesses seeking well-rounded, sales-focused CRM software. In contrast, HubSpot's free and paid versions deliver an intuitive interface with comprehensive tools dedicated to each department, helping you achieve set goals effectively. This makes it a great choice for budget-conscious businesses without compromising work efficiency.
Ultimately, choosing between Salesforce and HubSpot depends on which CRM aligns best with your business.
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