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Reasons Why Your CRM Software System is Your Most Valued Asset

Reasons Why Your CRM Software System is Your Most Valued AssetReasons Why Your CRM Software System is Your Most Valued Asset


It goes without saying that almost any business base is consumer-centric. The success of most businesses today is measured by the standard of how satisfied their customers are. By constructing a seamless relationship with your customers, you will find a situation where everybody wins and is entirely satisfied. In order to ensure the maximum success of your business, a functioning Customer Relationship Management (CRM) System is a must and, therefore, a business' most valuable asset.

In the competitive race between businesses, it is pertinent to do all that can be done in order not to lose your standing. A healthy CRM is key to avoiding this. Companies face problems with retaining customers due to a low amount of customer approval rate. Similarly, businesses terminate work with other businesses for the same reasons; that is due to them not being satisfied with the quality of customer service as clients.

Customer relationship management Systems proffer important features and tools for your business to grow. Some of these features include highly efficient lead management, data tracking tools, automated sales management, and so on. It is, therefore, crucial to understand and know what your business requires in order to find the perfect and most suitable CRM software that fits best for you.

Overall, retaining existing customers and their loyalty is, relatively, much more important than attracting new customers. In order to do this without taking time away from other important activities, a CRM is the solution for you. With this solution at hand, you do not need to worry about the hassle of the tasks mentioned above overflowing your workload.

With CRM software, you save a vast amount of time, and in turn, you save costs effectively and efficiently. Therefore, profits are increased and greatly maximized, especially with customers who had previously done transactions with your business.

Reasons Why Your CRM Software Is Your Most Important Asset

To follow up on the above, here are some of the most important reasons why a CRM system is your most valued asset for your business.

1. A Secure Storage Base

Using Customer Relationship Management (CRM) software will store all pertinent data and utilities in one localized database, as it is a cloud-based system. This dramatically increases efficiency in your workplace.

2. Optimized Time Management

With certain responsibilities out of the way, prioritizing the most essential tasks becomes much easier with CRM software in place. One of the most important tasks taken care of by the CRM system includes contacting vital prospects on time, which has been simplified with the handy reminder tool. Once customers and their issues are out of the way and taken care of, you can easily see to the remaining workload without as much pressure as before. This maximizes your company's time management in general and will definitely increase profits as a result.

CRM systems strategically allow you to invest more time with your customers with a higher amount of quality rather than quantity.

3. Lead Tracking

Manual modes of data and lead tracking, such as excel sheets, tend to be messy and unkempt. This leads to less efficiency in overall management. CRM software is specifically designed to solve this problem. Leads are therefore handled much more easily. The maintenance quality is highly increased and profits are maximized. Your time is prioritized and with everything stored on the cloud, accessibility has never been easier or more functional.

4. Systematically Meeting your Customers' Needs

CRM systems are highly specialized in that, through an automated mechanism, customer-centric info is always available at hand. Therefore, understanding your customers and catering to them in a customized manner becomes much more attainable. Through a sort of algorithm facilitated by the CRM system, you can expect and see what is coming Vis-a-Vis your customer's needs. Accessibility to any data leading to knowledge on your customers makes customer satisfaction an easy result when you know what patterns to expect.

Through this effective process, customer care eventually generates customer satisfaction and leads to more loyal customers. This leads to higher revenue and optimal management in sales, leads, and so on.

5. Increased Revenue

The concept of an investment is that you need to spend money in order to save money. In this way, you can ensure that the money made in the long run is exponentially increasing instead of stagnating. So through this plan of smart investing, you can cut losses, save money, and, eventually, make money.

Fewer faults equal higher capital. Integrated software, unlike manual processes, leads to a drop in errors overall and saves money as a result.

Another benefit is that CRM software is an eco-friendly option as it reduces the waste of paper and other physical materials. Going digital has a multitude of advantages that are simply unparalleled.

6. Data Analysis

You can rest assured that mistakes in data will be cut to near zero after installing CRM software. Analyzing data within the software no longer needs to be a manual task. A definite outcome is a sustainability and consistency within your relationship between your loyal customers and yourselves. This will ensure a higher number of deals and a loyal audience. Patterns and trends also become much more apparent.

7. Highly Accurate Insights

CRM software systems assist companies generally in gathering and loading valuable insights on customers in order to understand them more clearly. Data on existing and potential customers is registered and accumulated. This data includes, but is not limited to: who your customers are (such as personal or demographic details), what types of services they require, history or background check on said customers and trends in their consumer history, commercial and payment preferences, and so on. There are many advantages in store for businesses that understand their customers and audience clearly. When you are able, as a business, to proffer customized solutions to your existing customers, you are definitely on the road towards achieving a higher customer satisfaction rating. With a CRM system installed, all of this is possible and more.

Here are some very good options for CRM systems that we recommend to look at for your business:

Recommended CRM Systems

This segment is dedicated to helping you discover the most suitable CRM system for you. Now that we have mentioned the most important features a CRM system should have, here are some of the best CRMs provided below. These are only some of the available choices with their features, plans, and prices taken into consideration.

1. CRM is one of the best CRM software that is guaranteed to show a great improvement to your business, especially with potential prospects. Team members can communicate with each other by giving them a platform for their work. In addition to this, it proffers practical features and tools that are highly user-friendly. Their lead management tools will enable you to manage time economically.

Some features of CRM include:
  • Exportable contact database
  • Customization
  • Total visibility
  • Mobile-optimized
  • Constant monitoring
  • Open API
  • Lead/Pipeline management
  • Tracks prospects, clients & deals
  • Consolidated contact information offers its users five different plans that include versatile and useful features that will boost your business sales and reduce its costs.

These are the plans provided by CRM:

The Individual plan

This is a free-of-charge plan that provides features like unlimited boards to organize your data, unlimited docs to collaborate with your team, more than 200 templates that you can customize and choose from, more than 20 column types, android and iOS apps, and a 500 MB file storage.

The Basic plan: $8/user/month

The Basic plan provides your business with everything included in the individual plan, in addition to features like lead, contact management, deal management, unlimited visual sales pipelines, unlimited contacts, full mobile CRM, document management, full API access, unlimited free viewers, unlimited custom fields, and a 5 GB file storage.

 The Standard plan: $10/user/month

The Standard plan includes everything in the Basic plan, in addition to features such as timeline view, guest access, calendar view, sales analytics, MailChimp integration, automation up to 250 actions per month, 2-way email integration with Gmail and Outlook, integrations up to 250 actions per month, and a 20 GB file storage.

The Pro plan: $16/user/month

The Pro plan includes everything in the Standard plan, plus customized notifications, time tracking, formula column, automation up to 25,000 actions per month, marketing activity management, advanced permission, workflow automation, approval automation, private boards and docs, integrations up to 25,000 actions per month, and a 100 GB file storage.

The Enterprise plan: Quote-based

The Enterprise plan offers everything in the Pro plan, plus features like premium 24/7 priority support, advanced reporting & analytics, enterprise-scale automation & integration, enterprise-grade security & governance, tailored onboarding, multi-level permissions, a dashboard that combines up to 50 boards, and a 1000 GB file storage.

You may also request a 14-day free trial for any of the above plans before making any commitments.

Read our full CRM review to know more.

2. Zendesk

Another great option to look at is Zendesk CRM. Here are some of the features provided by Zendesk below:

 Zendesk CRM features:
  • Sales email intelligence
  • Native dialer
  • Integrations and API
  • Sales prospecting
  • Sales reporting and analytics
  • Mobile CRM
Plans offered by Zendesk include:
  1. Sell Team plan: $19/user/month, billed annually

This plan includes features like email integrations, 3 paid users, 1 custom sales pipeline, built-in click-to-dial and call recording, mobile CRM, apps, and integrations.

  1. Sell Professional: $49/user/month, billed annually

This plan includes features such as email integration, unlimited paid users, 1 custom sales pipeline, built-in click-to-dial & call recording, fully-featured mobile CRM, apps & integrations, personalized bulk emailing, unlimited email templates, sales goals & forecasting, unlimited custom fields, and advanced call analytics.

  1. Sell Enterprise: $99/user/month, billed annually

This plan offers all the features included in the sell professional plan in addition to 2 sales pipelines, power dial, personalized bulk emailing, unlimited email templates, activity reports, advanced permissions, product catalog, load and deal scoring, task automation, and customized notifications.

  1. Sell Elite: $199/user/month

This plan includes all the features included in the sell enterprise plan plus open API, rep performance reports, advanced sales insight reports, and success insight reports.

Read our full Zendesk CRM review to know everything it can offer your business.

3. Salesforce

Salesforce is yet another great CRM software that allows you to access customer data from a single source. It is highly customizable and is designed to help generate leads. Salesforce CRM is another cloud-based system that has a mobile app to increase management accessibility wherever you are.

The clouds that are offered by Salesforce are:

1. Sales Cloud | Starts at $25/month

This cloud service manages all sales processes, this includes things like generating leads, turning the lead into a sale, and what comes after the sale. It offers a 360-degree detailed view of the customer journey giving the user full control of each customer's sale process. The user can also access company info like past purchases, email history, social media statistics, and internal documents shared between team members.

The price of this cloud begins at $25 for the Essential tier, $75 for professional, $150 for Enterprise, and $300 for Unlimited.

2. Service Cloud | Starts at $25/month

If your business seeks a quick solution, then this is the best service for you. It gives users the ability to design customized service portals, from which they can allow customers to help themselves to self-service options. All customers' questions, complaints, and feedback are attended to as soon as possible when you use this cloud. This is because this Salesforce cloud enables you to automate responses to customers' inquiries. The software even offers users useful suggestions to set up workflows that will affect automated responses.

The Service Cloud offers Essential, Professional, Enterprise, and Unlimited tiers with the same pricing from $25 to $300.

3. Marketing Cloud | Starting at $400/month

Whether you are trying to transform a request for information into a sale or you need to automate email marketing campaigns and organize posts on social media, this marketing cloud service provides all the tools you need to carry out all of your marketing activities.

 Marketing cloud combines sales and marketing information in a way in which a user can make marketing decisions based on analytical data. This service also offers several creation studios that can be used to customize marketing information.

Some of the studios available in this cloud are Email studio, advertising studio, and Social studio. You can also integrate third-party apps to make the process of marketing even more effective.

4. Commercial Cloud | Quote based

The Commercial Cloud supports online shopping, and it can be quite a helpful service for retail businesses. Any business can create a smooth online shopping experience for its customers using this CRM service. If you want to know the pricing for this cloud, you will need to contact the Salesforce team to get a direct quote.

Read our full Salesforce CRM review to know more about which features come with which plans.

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