trusted formPipedrive: A Simplified Sales Pipeline CRM |

Pipedrive: A Simplified Sales Pipeline CRM

How Do We Rate It?
Get a Quote
Pipedrive: A Simplified Sales Pipeline CRM
Do Pipedrive's software features have what it takes to handle your customer sales and communication needs?

Updated: May 8th, 2024

Established in 2005, Pipedrive is a cloud-based sales management software company that was founded in Tallinn, Estonia. They are currently headquartered in New York City, and work to empower businesses to visualize and optimize their sales processes, making them a valuable tool for anyone looking to boost lead generation, manage deals effectively, and ultimately close more sales. Can these customer relationship management (CRM) software solutions suit your business and sales needs?

In this review, we will discuss everything to do with Pipedrive as a CRM platform, including their features, plans, perks, drawbacks, and customer experience. Read on to learn more and determine if it's the right CRM for your business.


Full customization tools
Efficient workflow automations
Over 400 integrations
Powerful API capabilities
Mobile app to stay connected on the go


Could get pricey, especially with add-ons
No live chat support on lowest-tiered plan
24/7 support only for highest plans


Quick Stats

Cloud-Based Software
Starting at $14 per month per user (annual commitment)
Free Trial Available:
14-day free trial
Mobile App
Trustpilot Score
4.4 out of 5
BBB Rating
Customer Experience
Business Size Supported
Mostly small to medium-sized businesses (SMBs)

Pipedrive in Brief

Pipedrive focuses on providing a user-friendly and visually intuitive CRM platform specifically designed for sales teams. They serve businesses of all sizes and industries globally but cater specifically to the needs of small to medium-sized businesses (SMBs), recognizing that these companies require accessible, user-friendly tools to streamline their sales processes. With over 100,000 companies using their CRM and nearly 100 million deals created annually on their platform, Pipedrive boasts a strong track record of helping businesses grow.

Their software offers comprehensive features, including lead management, deal pipeline visualization, email integration, reporting and analytics, and automation tools. Their tool was designed with a focus on usability and clear visualization of the sales pipeline. Their drag-and-drop interface allows users to easily track deals, identify bottlenecks, and optimize their sales process for maximum efficiency. In addition to those core features, they offer some enticing benefits to their users. They have a significant free trial period, a mobile app for on-the-go access, and a commitment to customer support with extensive resources and readily available help channels. They also maintain that security is a top priority, and they instate industry-standard data encryption and compliance with GDPR and CCPA regulations to ensure user data remains protected.

Pipedrive has garnered numerous awards and accolades within the sales CRM industry, including winning Cloud Awards' Best Software as a Service (USA-SMB) for 2022-2023 and The Ascent by The Motley Fool's Easiest to Use CRM in 2023. They seem to consistently receive recognition for their user-friendliness and effectiveness and hold a positive reputation among users and industry experts alike. While Pipedrive is not currently Better Business Bureau (BBB) accredited, they maintain a strong commitment to customer satisfaction and ethical business practices.

Pipedrive CRM Features & Tools

Pipedrive CRM’s sales features serve individuals and teams across different industries and offer them the functionalities needed at any stage. Below are some of the features you will find in your Pipedrive CRM:

  • CRM platform: At the core, they offer a robust CRM system platform, essentially a comprehensive sales tool designed to streamline your business's customer interactions and boost sales effectiveness. The software provides features for managing both contacts and organizations, ensuring all customer data is stored securely and readily accessible
  • Sales pipeline management: You can drag-and-drop deals between stages like prospecting, qualifying, proposals, and so on. This allows you to visualize your sales process, identify bottlenecks, and optimize deal flow
  • Lead capture and management: Their software captures leads from various sources, such as websites, forms, and social media, and nurtures them through the sales funnel with features like web forms, lead scoring, and custom fields to qualify leads effectively
  • Automated lead workflows: You may set up automated email sequences and tasks based on specific triggers, such as lead sign-ups for a webinar, to nurture leads and keep them engaged throughout the sales cycle, saving you time and effort
  • Email integration: Pipedrive allows you to integrate your email to send and track emails directly within the platform, eliminating the need to switch between applications. You can compose and send personalized emails, track email opens and clicks, and manage email templates for efficient communication
  • Activity tracking: The tool monitors all interactions with leads and contacts, including calls, emails, meetings, notes, and files, to maintain a complete customer history for informed decision-making
  • Sales automation: You can automate repetitive tasks like sending follow-up emails after meetings, scheduling meetings based on lead behavior, and assigning qualified leads to sales reps based on workload or territory, freeing up valuable time to focus on closing deals
  • Insights and reports: With this functionality, you would generate reports and gain insights into sales performance (e.g., win rates, sales cycle length), marketing effectiveness (e.g., campaign results, lead generation sources), and customer behavior (e.g., buying patterns) to identify areas for improvement and make data-driven decisions
  • Mobile CRM: If you're away from the office, you can still access customer data, manage interactions with leads and contacts, and stay on top of your sales pipeline from anywhere with the Pipedrive mobile app for iOS and Android
  • Email marketing tools: By integrating their email marketing software with their CRM, you can create and send targeted email campaigns involving newsletters and promotions to specific customer segments within Pipedrive. The software also allows you to personalize messages with dynamic content, track campaign performance with detailed analytics, and nurture customer relationships
  • Integrations: Within the Pipedrive Marketplace, there are many third-party applications, including marketing automation tools, accounting software, and so on, which you can integrate with their CRM tool to streamline your workflow. They also provide an API and developer platform if you want to build your own integrations

Pipedrive CRM Plans & Prices

Pipedrive offers a transparent pricing structure with five CRM plans clearly outlined on their website. Each plan increases in features and functionality as the price goes up. All plans may be billed monthly or annually for up to 42% savings. Pipedrive also offers a free 14-day trial to test out the platform before committing. Here's a breakdown of each Pipedrive CRM plan and its features:

  • Essential: This is Pipedrive's most basic plan, designed for startups and small businesses, and it is priced at $14 per seat per month if billed annually and $24 per seat per month if on a month-to-month basis. It is suited to salespeople who are new to CRMs and need to get organized quickly. With this plan, you get personalized onboarding and can easily set up simple sales processes and manage leads, calendars, and pipelines. You can also import data seamlessly from various sources and choose from over 400 integrations. Additionally, this plan provides you with activity, deal, and contact reports to help you track your progress
  • Advanced: This plan is ideal for small sales teams who want to streamline their tasks and enhance their productivity and is priced at $29 per seat per month if billed annually, or $39 monthly. It includes all the features provided in the Essential plan and some additional benefits such as full email synchronization with templates, open and click tracking, and group emailing. The plan also offers an automation builder, which allows you to create email sequences and the option to schedule meetings, emails, and video calls. Additionally, you will have access to live chat support
  • Professional: This mid-tier plan comes equipped with AI capabilities that can help streamline workflows and improve performance. It is priced at $49 per seat per month, billed annually, or $64 if billed monthly. It includes all of the features found in the Advanced plan, but with additional tools such as an AI-powered Sales Assistant and email management tools. It also offers contract and proposal management with e-signature capabilities, streamlined lead routing, and team management. This plan also provides revenue forecasts and custom field reporting. Extra data entry and data quality settings are also available
  • Power: This plan caters to larger sales teams and businesses with complex sales pipelines, providing them with increased collaboration and support. It costs $64 per seat per month, billed annually, or $79 if billed monthly. It includes all the features of the Professional Plan plus project planning, tracking, and delivery. With the Power plan, you'll also have greater control over account permissions and visibilities. Additionally, you'll have access to 24/7 live chat support and phone support
  • Enterprise: This highest-tiered plan is designed for large enterprises with highly specific needs. With this plan, they state that you can take full advantage of Pipedrive, without any limitations, at $99 per seat per month when billed annually, or $129 billed monthly. The Enterprise plan includes all the features of the Power Plan, along with enhanced security preferences. You also get complete access to all the features of Pipedrive, unlimited reports and customizations, and the ability to maximize the number of automations and email syncs per seat

By carefully considering your business needs and budget, you can choose the Pipedrive CRM plan that best suits your requirements. With their transparent pricing structure and a free trial available, Pipedrive empowers you to make an informed decision before committing to a plan.

Add-on features

Pipedrive also offers several add-on features that can be purchased on top of any CRM plan. These include:

  • LeadBooster: This allows you to capture high-quality leads with a powerful and easy-to-use lead generation toolset, including Chatbot, Live Chat, Prospector, and Web Forms. The cost starts at $32.50 per company per month if billed annually or $39 if billed monthly
  • Web Visitors: With this add-on, you can identify the organizations browsing your website and how, and use this data to understand their interests. If billed annually, it costs $41 per company per month, or $49 billed monthly
  • Campaigns: With this, you may come up with and send professional email marketing campaigns with customizable templates and make use of their real-time reporting functionality to convert them into leads. The price starts at $13.33 per company per month, billed annually, or $16 billed monthly
  • Smart Docs: This simplifies the documentation process by sending quotes, proposals, and contracts with e-signatures, the status of which may be tracked. It costs from $32.50 per company per month on an annual basis, or $39 on a monthly basis
  • Projects: This online functionality allows you to manage project tasks, as well as customers and projects, in a single, collaborative forum. The price starts from $6.70 per user per month, billed annually, or $8 if billed monthly

The Advantages of Pipedrive CRM

  • User-friendly interface: They are known among customers and industry insiders for their intuitive and easy-to-use design, which makes the software suitable for beginners and adaptable to various business needs
  • Visual sales pipeline: The visual drag-and-drop pipeline helps you track leads and deals efficiently, identify bottlenecks, and prioritize tasks. Also, with unlimited customizable CRM sales pipelines, you have a lot of flexibility in managing your sales process
  • Extensive customizations: They offer a good level of customization with features like custom fields, pipelines, and workflows to tailor the CRM to your specific sales process
  • Integrations: With over 400 Pipedrive integrations to third-party tools and the ability to develop more, they allow you to connect their software with essential business applications and expand its functionalities
  • Automation: Their workflow features will automate repetitive tasks, saving time and effort for sales teams
  • Mobile app: They have a mobile app for iOS and Android, allowing you to access customer data, manage interactions, and stay on top of their sales pipeline while on the go
  • Scalability: Pipedrive can support your business growth by accommodating more users and integrating with additional tools
  • AI capabilities: They make some AI-powered tools available with the Professional plan and higher, such as their sales assistant that provides personalized tips and insights to sales reps for improved sales strategies

Why You Might Not Choose Pipedrive

  • Limited features in lower tiers: Some basic features are only available in higher-priced plans, which can be a drawback if you have a limited budget for your business
  • Limited reporting: While they offer basic reporting capabilities, they might not be sufficient for in-depth analytics on sales data. Integration with third-party tools might be necessary
  • Extra costs for add-ons: Lead generation features like web forms and live chat require you to purchase separate add-ons, increasing the overall cost
  • Limited support options: They do not seem to offer any support with their lowest plans, and you would only get phone support with their two highest-tier plans
  • No free plan: Pipedrive does not have a free plan as others might, although they do offer a 14-day free trial for all plans

The Pipedrive Customer Experience

Pipedrive has a fairly stellar online reputation among customers, and gets mostly positive reviews. They receive a high review score of 4.4 out of 5 on Trustpilot, and a higher 4.6 out of 5 on Capterra. They also get a 4.2 out of 5 on G2. On the other hand, they currently hold a D- rating at the BBB, although they have very few complaints lodged against them.

They consistently earn praise for their intuitive user interface and emphasis on visual clarity. Customers report that it's easy to learn the platform, customize pipelines to suit their sales process, and quickly grasp their deal progress with the visual layout. Some say that the drag-and-drop functionality adds to this ease of use. Reviewers frequently highlight Pipedrive's focus on sales activities, noting their effectiveness in keeping users motivated, reminding them of key tasks, and fostering deal momentum. Additionally, integration capabilities with other popular business tools receive positive mentions, helping users streamline workflows and reduce data duplication. The consensus here is that Pipedrive stands out for their ability to simplify sales management for a range of businesses, particularly small and medium-sized teams.

However, Pipedrive isn't without its drawbacks. One of the most common complaints about them is their costs, with some users feeling the pricing is steep, especially as they move up the subscription tiers. Limitations in customization emerge as another point of concern; while Pipedrive offers flexibility, certain users find it lacking in the ability to deeply tailor the system to their highly specific workflows. Concerns also surface regarding specific feature sets, with some reviewers finding areas like reporting tools too basic for their needs. Additionally, some users express that the mobile app functionality is not as robust as the desktop version, hindering their ability to manage sales tasks on the go effectively.

They respond to some BBB complaints and reviews and seem courteous and professional. However, their approach to complaints seems focused on technical justifications and adhering to their policies. They might offer clarifications but don't readily provide refunds or concessions.

Customer Support at Pipedrive

To contact Pipedrive’s live chat support team, you would have to log in to your Pipedrive account, although this option is not available to you on the Essential plan. Keep in mind that support business hours are also less for lower-tiered plan holders, with Advanced users being served only between 9 AM and 5 PM from Monday to Friday, whereas Power and Enterprise users get 24/7 service.

If you're a Power or Enterprise plan holder, you may access phone support by requesting a call after logging in. The English phone support hours are between 6 AM and 10 PM (UTC) on weekdays.

Pipedrive also offers an extensive knowledge base with video guides and frequently asked questions that can help with almost any inquiry you may have. In addition, they have an academy section that offers videos and blogs to help you get started and troubleshoot any problems.

Final Words

Pipedrive stands out as a user-friendly CRM solution designed to streamline sales processes. They could be a great option for small and mid-sized businesses, as they offer a long list of features, add-ons, and integrations for very affordable prices. With a focus on visual pipeline management, customizable features, and a wide array of integrations, Pipedrive offers a powerful tool for businesses seeking to boost lead generation and close more deals. Their intuitive interface and comprehensive online resources show their commitment to a positive user experience. Additionally, the free trial option for all plans means you can fully test their system before buying.

However, it's important to consider potential drawbacks before committing to Pipedrive. The pricing structure can become expensive as your team grows or if you require advanced features. Additionally, some users may find the reporting options somewhat limited, and the reliance on add-ons for certain functionalities could increase costs. It's best to carefully assess your business needs and priorities against Pipedrive's various plans to determine if the value proposition aligns with your budget and requirements.

When it comes to selecting CRM software for your business, it is important to consider all available options before making a decision. Our website offers a reviews page where you can explore various reliable and user-friendly CRM software providers. You can also use our comparison tool to compare your top picks and find the perfect fit for your business needs. If you want to learn more about industry-specific standards, you can visit our blog for articles to guide you in making the right decision. We are here to assist you in selecting the best tool that will streamline your operations and enhance your customer experience.

Get Your Free CRM System Quote Now!

Can I try different plans during my Pipedrive free trial?
Which payment methods does Pipedrive accept?
How much does Pipedrive cost?
Can I automate emails with Pipedrive?
Does Pipedrive integrate with other tools?
Is Pipedrive suitable for large businesses?
Can I import my existing data into Pipedrive?
Does Pipedrive offer training and onboarding?

Save Big on CRM Software

Fill out a quick form to claim special offers on CRM Software