Text Message Marketing
Top Companies in 2025
tatango vs Medallia Concierge
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- Helpful onboarding support for teams setting up short codes and approvals
- Tools built for fundraising, donor engagement, and targeted outreach
- Strong reputation for fast, responsive support through direct channels
- Designed for organizations that send large batches of text messages
- Connects with widely used nonprofit, CRM, and fundraising systems
- In-conversation promotions
- Enhanced VIP treatment
- Multi-location performance insight
- Feature gaps or missing integrations may slow down certain workflows
- Pricing is not fully listed publicly and often requires a quote
- No free tier or trial to test the platform before committing
- Some users report interface quirks when building or managing campaigns
- Inbox organization can be difficult
- Limited filtering and bulk-messaging options
Tatango began in 2007 in Seattle and focuses on helping organizations run large-scale SMS and MMS campaigns. Their platform is designed for groups that need fast, reliable delivery, such as nonprofits, advocacy teams, agencies, and fundraising programs. They offer tools for building targeted segments, sending automated message flows, and attaching personalized donation links that guide supporters directly to a mobile-friendly giving page. Their system can handle high-volume sending and integrates with well-known CRM and fundraising platforms, allowing teams to manage contacts and data without disrupting existing workflows. Users often highlight the platform’s ease of use, helpful onboarding, and responsive support. Many describe quick replies from the team and smooth setup processes, especially when working with dedicated short codes or compliance requirements. At the same time, the provider does not publish full pricing details, and some reviewers mention feature limitations or integrations still in progress. They are not accredited by the BBB, though they maintain a strong reputation on software review sites. This overview gives you a starting point to understand their approach, and the full review explores their features, pricing structure, pros and cons, and how they perform for different types of communication goals.
Medallia Concierge, founded in 2001 in California, is built to help businesses manage high volumes of customer communication across text, chat, and other digital channels. They centralize conversations so teams can respond faster, stay organized, and deliver more personalized service. Their platform offers two-way messaging, automated workflows, intent detection, sentiment tracking, roll-up reporting for multi-location brands, and CRM integrations that keep customer data accurate and accessible. Users often praise their faster response times, smoother interactions, and better engagement after switching from calls to messaging, along with helpful templates, tagging tools, and team collaboration through a shared number. Critical reviews mention message delays, disappearing messages, limited filtering, and occasional onboarding challenges. Pricing is fully customized based on messaging volume, number of users, and added automation or AI features, so most businesses request a direct quote tailored to their communication needs.
- Free Trial : Unavailable
- Customer Experience : Good
- AI Features : Available (AI message editor, AI-powered segmentation)
- International Messaging : Unavailable (service focused on U.S. messaging and U.S. short codes)
- BBB Rating : N/R
- Free Trial : Available
- Customer Experience : Good
- AI Features : Available
- International Messaging : Undisclosed
- BBB Rating : N/R
- AI-powered segmentation tailored specifically for donor and supporter behavior
- Infrastructure built to deliver millions of texts per hour during peak campaigns
- Personalized donation-link tools designed to streamline mobile giving
- High-touch setup assistance for compliance, short-code provisioning, and launch planning
- Smart audience segmentation
- Automation for common issues
- Android Mobile App
- iOS Mobile App
- Role-Based Permissions
- Team Inbox
- Android Mobile App
- iOS Mobile App
- Role-Based Permissions
- Team Inbox
- Bank Transfers—Undisclosed
- Cryptocurrency—Undisclosed
- Major Credit Cards
- Pay-as-You-Go Pricing
- PayPal—Undisclosed
- Renewal Reminders—Undisclosed
- Text-to-Pay—Undisclosed
- Bank Transfers
- Cryptocurrency
- Major Credit Cards
- Pay-as-You-Go Pricing
- PayPal
- Renewal Reminders—Undisclosed
- Text-to-Pay—Undisclosed
- API Access
- App Integrations (e.g., CRM, Zapier)
- Workflow Automation
- API Access—Undisclosed
- App Integrations (e.g., CRM, Zapier)
- Workflow Automation
- 24/7 Support Availability
- Community Forum
- FAQs
- Help Center / Knowledge Base
- Live Chat—Undisclosed
- Phone—Undisclosed
- 24/7 Support Availability—Undisclosed
- Community Forum
- FAQs
- Help Center / Knowledge Base
- Live Chat
- Phone
- AI-Powered Messaging
- Bulk SMS
- Compliance Tools (TCPA, A2P 10DLC, GDPR)—Undisclosed
- Contact Segmentation
- Drip Campaigns
- Exportable Reports Reports
- Keyword Shortcodes
- MMS Support
- Opt-In Tools (e.g., Keywords, Web Forms)
- Real-Time Analytics
- Scheduled Campaigns
- Text-to-Pay Support
- Two-Way Messaging
- UTM Tracking
- AI-Powered Messaging
- Bulk SMS
- Compliance Tools (TCPA, A2P 10DLC, GDPR)—Undisclosed
- Contact Segmentation
- Drip Campaigns
- Exportable Reports Reports
- Keyword Shortcodes—Undisclosed
- MMS Support—Undisclosed
- Opt-In Tools (e.g., Keywords, Web Forms)—Undisclosed
- Real-Time Analytics
- Scheduled Campaigns
- Text-to-Pay Support
- Two-Way Messaging
- UTM Tracking—Undisclosed