Text Message Marketing
Top Companies in 2025
tatango vs Textedly
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- Helpful onboarding support for teams setting up short codes and approvals
- Tools built for fundraising, donor engagement, and targeted outreach
- Strong reputation for fast, responsive support through direct channels
- Designed for organizations that send large batches of text messages
- Connects with widely used nonprofit, CRM, and fundraising systems
- Unlimited contact storage without increasing plan costs
- Free incoming messages that support affordable two-way communication
- Flexible billing with monthly and annual options
- Simple, intuitive interface suitable for users with little technical experience
- Integrations with major tools like Zapier, Salesforce, and Mailchimp
- Feature gaps or missing integrations may slow down certain workflows
- Pricing is not fully listed publicly and often requires a quote
- No free tier or trial to test the platform before committing
- Some users report interface quirks when building or managing campaigns
- Extra fees for additional keywords, message credits, and telecom registration
- No widely advertised money-back guarantee for annual plans
- Noticeable price jumps between message tiers
- Reports of slow or inconsistent support responses during technical issues
Tatango began in 2007 in Seattle and focuses on helping organizations run large-scale SMS and MMS campaigns. Their platform is designed for groups that need fast, reliable delivery, such as nonprofits, advocacy teams, agencies, and fundraising programs. They offer tools for building targeted segments, sending automated message flows, and attaching personalized donation links that guide supporters directly to a mobile-friendly giving page. Their system can handle high-volume sending and integrates with well-known CRM and fundraising platforms, allowing teams to manage contacts and data without disrupting existing workflows. Users often highlight the platform’s ease of use, helpful onboarding, and responsive support. Many describe quick replies from the team and smooth setup processes, especially when working with dedicated short codes or compliance requirements. At the same time, the provider does not publish full pricing details, and some reviewers mention feature limitations or integrations still in progress. They are not accredited by the BBB, though they maintain a strong reputation on software review sites. This overview gives you a starting point to understand their approach, and the full review explores their features, pricing structure, pros and cons, and how they perform for different types of communication goals.
Founded in 2015 and headquartered in Nashville, Tennessee, Textedly provides a cloud-based SMS and MMS marketing service designed for businesses that need fast, reliable communication. Their platform includes bulk text messaging, automated workflows, unlimited contact storage, and tools for managing two-way conversations. They also offer features such as text-to-pay, review-request prompts, advanced scheduling, and integrations with platforms like Zapier, Salesforce, and Mailchimp. Users often highlight the platform’s ease of use, flexible setup, and ability to support a wide range of communication needs. Reviews across major software sites show strong satisfaction with its everyday performance, while feedback on billing and support availability varies by user experience. The company has also undergone structural changes, including an acquisition by Inunity and the merger of Texting Base into the platform, which has expanded its capabilities.
- Free Trial : Unavailable
- Customer Experience : Good
- AI Features : Available (AI message editor, AI-powered segmentation)
- International Messaging : Unavailable (service focused on U.S. messaging and U.S. short codes)
- BBB Rating : N/R
- Free Trial : No fixed days; includes 50 messages and one keyword
- Customer Experience : Fair
- AI Features : Available (AI-assisted message drafting, AI suggestions for campaign text)
- International Messaging : Unavailable/Restricted (platform access appears limited in some countries; international logins are sometimes blocked)
- BBB Rating : 1.36
- AI-powered segmentation tailored specifically for donor and supporter behavior
- Infrastructure built to deliver millions of texts per hour during peak campaigns
- Personalized donation-link tools designed to streamline mobile giving
- High-touch setup assistance for compliance, short-code provisioning, and launch planning
- Large-scale messaging capacity that supports sending to thousands at once
- Automation tools that allow scheduled, recurring, and drip-based message flows
- Text-to-pay and review-request features that extend SMS use beyond marketing
- Unlimited contacts included on every plan, supporting unlimited subscriber growth
- Android Mobile App
- iOS Mobile App
- Role-Based Permissions
- Team Inbox
- Android Mobile App
- iOS Mobile App
- Role-Based Permissions
- Team Inbox
- Bank Transfers—Undisclosed
- Cryptocurrency—Undisclosed
- Major Credit Cards
- Pay-as-You-Go Pricing
- PayPal—Undisclosed
- Renewal Reminders—Undisclosed
- Text-to-Pay—Undisclosed
- Bank Transfers
- Cryptocurrency
- Major Credit Cards
- Pay-as-You-Go Pricing
- PayPal
- Renewal Reminders
- Text-to-Pay—Undisclosed
- API Access
- App Integrations (e.g., CRM, Zapier)
- Workflow Automation
- API Access
- App Integrations (e.g., CRM, Zapier)
- Workflow Automation
- 24/7 Support Availability
- Community Forum
- FAQs
- Help Center / Knowledge Base
- Live Chat—Undisclosed
- Phone—Undisclosed
- 24/7 Support Availability
- Community Forum
- FAQs
- Help Center / Knowledge Base
- Live Chat
- Phone
- AI-Powered Messaging
- Bulk SMS
- Compliance Tools (TCPA, A2P 10DLC, GDPR)—Undisclosed
- Contact Segmentation
- Drip Campaigns
- Exportable Reports Reports
- Keyword Shortcodes
- MMS Support
- Opt-In Tools (e.g., Keywords, Web Forms)
- Real-Time Analytics
- Scheduled Campaigns
- Text-to-Pay Support
- Two-Way Messaging
- UTM Tracking
- AI-Powered Messaging
- Bulk SMS
- Compliance Tools (TCPA, A2P 10DLC, GDPR)
- Contact Segmentation
- Drip Campaigns
- Exportable Reports Reports
- Keyword Shortcodes
- MMS Support
- Opt-In Tools (e.g., Keywords, Web Forms)
- Real-Time Analytics
- Scheduled Campaigns
- Text-to-Pay Support
- Two-Way Messaging
- UTM Tracking