Text Message Marketing
Top Companies in 2025
Podium vs Medallia Concierge
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- Centralized inbox for texts, reviews, and payments
- Strong tools for gathering and managing reviews
- AI tools for message drafting and automated replies
- List-building tools like QR codes and text-to-join
- SMS payment links for faster customer checkout
- In-conversation promotions
- Enhanced VIP treatment
- Multi-location performance insight
- No public pricing; all plans require a sales quote
- Unclear cancellation and refund terms
- Some reports of slower support responses
- Inbox organization can be difficult
- Limited filtering and bulk-messaging options
Podium was founded in 2014 and is headquartered in Lehi, Utah. They first entered the market as a communication and reputation tool for local businesses, then expanded into messaging, payments, automation, and text message marketing as more companies needed faster ways to reach customers. Their platform brings texting, reviews, webchat, and payments into one dashboard, giving teams a simple way to manage conversations and follow-ups. Key features include AI-assisted message creation, automated sequences, list-building tools such as QR codes and text to join, and the ability to send secure payment links by text. Customer feedback varies across platforms. Many users highlight the convenience of keeping all communication in one place and note that texting often leads to faster replies compared with email. Others mention concerns about pricing transparency, long contracts, and slower support responses. Podium holds a B rating on the Better Business Bureau website, and they have earned recognition on industry lists like the Forbes Cloud 100.
Medallia Concierge, founded in 2001 in California, is built to help businesses manage high volumes of customer communication across text, chat, and other digital channels. They centralize conversations so teams can respond faster, stay organized, and deliver more personalized service. Their platform offers two-way messaging, automated workflows, intent detection, sentiment tracking, roll-up reporting for multi-location brands, and CRM integrations that keep customer data accurate and accessible. Users often praise their faster response times, smoother interactions, and better engagement after switching from calls to messaging, along with helpful templates, tagging tools, and team collaboration through a shared number. Critical reviews mention message delays, disappearing messages, limited filtering, and occasional onboarding challenges. Pricing is fully customized based on messaging volume, number of users, and added automation or AI features, so most businesses request a direct quote tailored to their communication needs.
- Free Trial : 14 days, includes full platform access
- Customer Experience : Good
- AI Features : Available (review replies and message suggestions)
- International Messaging : Available (US & Canada)
- BBB Rating : B
- Free Trial : Available
- Customer Experience : Good
- AI Features : Available
- International Messaging : Undisclosed
- BBB Rating : N/R
- Unified dashboard for messaging, reviews, payments, and chat
- AI assistant for replies and after-hours conversations
- Built-in text-to-pay tools that streamline billing
- Automated review workflows that boost online visibility
- Smart audience segmentation
- Automation for common issues
- Android Mobile App
- iOS Mobile App
- Role-Based Permissions
- Team Inbox
- Android Mobile App
- iOS Mobile App
- Role-Based Permissions
- Team Inbox
- Bank Transfers
- Cryptocurrency
- Major Credit Cards
- Pay-as-You-Go Pricing
- PayPal
- Renewal Reminders—Undisclosed
- Text-to-Pay—Undisclosed
- Bank Transfers
- Cryptocurrency
- Major Credit Cards
- Pay-as-You-Go Pricing
- PayPal
- Renewal Reminders—Undisclosed
- Text-to-Pay—Undisclosed
- API Access
- App Integrations (e.g., CRM, Zapier)
- Workflow Automation
- API Access—Undisclosed
- App Integrations (e.g., CRM, Zapier)
- Workflow Automation
- 24/7 Support Availability
- Community Forum
- FAQs
- Help Center / Knowledge Base
- Live Chat
- Phone
- 24/7 Support Availability—Undisclosed
- Community Forum
- FAQs
- Help Center / Knowledge Base
- Live Chat
- Phone
- AI-Powered Messaging
- Bulk SMS
- Compliance Tools (TCPA, A2P 10DLC, GDPR)
- Contact Segmentation
- Drip Campaigns
- Exportable Reports Reports
- Keyword Shortcodes
- MMS Support
- Opt-In Tools (e.g., Keywords, Web Forms)
- Real-Time Analytics
- Scheduled Campaigns
- Text-to-Pay Support
- Two-Way Messaging
- UTM Tracking
- AI-Powered Messaging
- Bulk SMS
- Compliance Tools (TCPA, A2P 10DLC, GDPR)—Undisclosed
- Contact Segmentation
- Drip Campaigns
- Exportable Reports Reports
- Keyword Shortcodes—Undisclosed
- MMS Support—Undisclosed
- Opt-In Tools (e.g., Keywords, Web Forms)—Undisclosed
- Real-Time Analytics
- Scheduled Campaigns
- Text-to-Pay Support
- Two-Way Messaging
- UTM Tracking—Undisclosed