Smilelove Review: At-Home Aligners With Full Treatment Shipping

Company Overview

Smilelove operates as a direct to consumer clear aligner provider focused on remote orthodontic care. They offer cosmetic teeth straightening through custom clear aligners, sometimes described as invisible braces, designed to be used at home, with treatment plans reviewed by licensed dental professionals. Their services mainly target adults with mild to moderate alignment concerns who want straight teeth without traditional metal braces or frequent in office visits. The company serves customers across the United States and positions their model around convenience, cost control, flexible care options and reduced clinical appointments. There have been no publicly reported acquisitions or name changes tied to this provider, which suggests a relatively straightforward operating structure compared to larger aligner brands.

Their core service centers on clear aligner treatment that begins with either an at home impression kit or a digital scan at select partner locations. Once impressions are reviewed, customers receive a personalized treatment plan, treatment preview and a full series of aligner trays shipped directly to their home. Oversight happens remotely, with progress monitored through periodic photo uploads rather than in person checkups. This approach appeals to people who want flexibility and predictable scheduling, though it also places more responsibility on the customer to follow instructions and track progress carefully.

Beyond aligners, the company offers supporting dental products such as retainers and whitening solutions, which are meant to extend or maintain treatment results. Pricing is structured to stay lower than traditional orthodontic care, often with payment plans available. Their stated goal centers on making cosmetic teeth straightening more accessible while keeping the process simple and self guided, rather than building a full service dental ecosystem.

From an industry standpoint, Smilelove has a visible but mixed public reputation. They maintain a Better Business Bureau profile but are not accredited by the BBB. Customer feedback across public platforms often points to concerns around communication, fulfillment, and refunds, alongside some reports of successful cosmetic outcomes. While they are not widely cited in major orthodontic award lists, they remain a recognized name in the at home aligner space, making reputation an important factor for potential customers to weigh before moving forward.

Company’s Features & Solutions

Treatment setup and planning

• At home impression kit: Customers can start treatment by ordering an at home impression kit. The kit includes trays, putty, and instructions to create dental impressions that are mailed back for review
• Remote dental review: Submitted impressions are reviewed remotely by a licensed dental professional to determine eligibility and create a treatment plan. Approval is required before aligners are produced
• Digital treatment preview: Eligible customers receive a preview showing expected tooth movement over time. This allows them to review the proposed outcome before committing to treatment

Aligner treatment experience

• Custom clear aligner trays: Aligners are made specifically for each customer based on their impressions or scans. Trays are designed to be worn daily and changed on a set schedule
• All day aligner wear: Treatment requires wearing aligners for most of the day, typically removing them only for eating, drinking anything other than water, and oral hygiene
• Full treatment shipment: Once approved, the full series of aligners is shipped directly to the customer rather than delivered in stages

Monitoring and follow up

• Remote progress monitoring: Treatment progress is tracked remotely, usually through photo submissions. There are no routine in person checkups included in the treatment model
• Customer support access: Customers can contact support through online channels for questions related to orders, treatment steps, or general account issues

Retention and post treatment products

• Post treatment retainers: Retainers are available to help maintain results after aligner treatment is completed. Continued retainer use is required to prevent teeth from shifting
• Teeth whitening products: Whitening kits are offered as optional add ons or included promotions, depending on the plan selected

Pricing and payment options

• Lower cost positioning: Pricing is marketed as lower than traditional orthodontic care. Costs vary by case and selected payment structure
• Payment plans: Monthly payment options are available, allowing customers to spread the cost of treatment over time rather than paying up front
• Transparent online pricing: Pricing details and financing information are published on their website, though final costs depend on treatment eligibility

Eligibility and limitations

• Mild to moderate cases only: Treatment is intended for cosmetic alignment issues. Complex orthodontic cases are typically not accepted
• Adult focused treatment: Services are designed for adults rather than children or teens who may require in person orthodontic supervision

Costs, Fees, & Pricing Models

Pricing for Smilelove is structured around a direct to consumer model, where customers pay for aligner treatment without recurring in office visits. The total cost depends on treatment eligibility, payment method, and whether optional products are added. 

How aligners are purchased

Treatment begins with an at home impression kit or an approved digital scan. Once impressions are reviewed and a treatment plan is approved, customers can move forward with payment. Aligners are only produced after the plan is accepted, which means pricing is tied directly to case approval rather than a flat upfront purchase.

Base treatment cost

The advertised price typically covers the full aligner series needed to complete the approved treatment plan. This includes the custom aligners themselves and shipment to the customer’s address. Pricing is positioned as lower than traditional orthodontic care, though exact figures can vary based on promotions and payment structure.

Payment plans and financing

They promote monthly payment options alongside a one time payment choice. Financing is offered directly through their checkout process, allowing customers to spread costs over a set period rather than paying in full upfront. Terms and total cost can differ depending on the selected plan.

What is included

The base price generally includes:

• The full set of custom clear aligners
• Remote dental review and approval
• Shipment of aligners to the customer

Some plans or promotions may include additional items, though these offers can change over time.

Freebies and upsells

• Whitening products may be included during promotional periods or offered as add ons
• Retainers are required after treatment, but may not always be included in the base price
• Replacement aligners or retainers may involve additional fees if lost or damaged

Customers should review checkout details carefully to confirm what is included at the time of purchase.

Accepted payment methods

Based on information disclosed on their website, accepted payment options include major credit cards. Insurance is generally not accepted as direct payment for aligner treatment, though some customers may be able to use HSA or FSA funds if their plan allows. Cash and check payments are not publicly listed as options.

Fees, fine print, and considerations

Refund policies, cancellation terms, and eligibility requirements are outlined in the company’s terms and conditions. Through our research, we have found that customers sometimes report confusion around refunds, timelines, or what qualifies for reimbursement. These concerns appear tied to policy interpretation rather than unexpected charges, but they highlight the importance of reviewing all terms before committing.

Overall, pricing is designed to stay simple, but customers should confirm inclusions, retainer costs, and refund eligibility upfront to avoid surprises later in the process.

Advantages

• Lower upfront cost compared to in office orthodontics: One of the main appeals is pricing that stays below traditional braces or orthodontist managed aligners. This can make cosmetic teeth straightening feel more accessible for adults who might otherwise delay treatment due to cost
• At home treatment model with minimal scheduling demands: The treatment process happens almost entirely at home, which removes the need for repeated office visits. This setup works well for people with limited availability or those who prefer managing care on their own schedule
• Remote dental review before treatment begins: Every treatment plan is reviewed by a licensed dental professional prior to approval. This step adds a layer of clinical oversight that helps screen out cases that are not suitable for remote aligner care
• Predictable treatment structure once approved: Customers receive their full aligner series upfront, which creates a clear roadmap for treatment. Having all trays in advance can reduce interruptions and help users plan their progress with fewer surprises
• Simple purchasing and onboarding process: From ordering impressions to approving a treatment preview, the process is designed to move forward without complex steps. This can feel less intimidating for first time aligner users who want a straightforward entry point
• Optional whitening and retention products: Access to whitening kits and retainers allows users to address both alignment and appearance in one place. This can simplify post treatment planning rather than sourcing products separately

Disadvantages

• Limited suitability for complex orthodontic cases: Treatment is intended for mild to moderate alignment issues only. People with bite problems or more advanced concerns may find that remote aligners do not address their needs
• No routine in person supervision during treatment: Progress is monitored remotely rather than through office visits. This may concern users who prefer hands on clinical oversight or immediate adjustments when issues arise
• Customer communication concerns reported in public feedback: Based on research done, some customers describe delays or difficulty reaching support during active treatment. Communication gaps can add stress when questions or problems need timely responses
• Refund and cancellation policies require close review: Terms around refunds and eligibility can be difficult to interpret without careful reading. Misunderstanding these policies may lead to frustration if expectations are not aligned from the start
• Additional costs for retainers or replacements: Retainers and replacement aligners may not always be included in the base price. Ongoing costs can add up over time if items are lost, damaged, or need replacement

Customer Experience

Customer feedback for Smilelove trends negative across major review platforms. On Trustpilot, they currently hold a 2.2 out of 5 rating, based on a small number of customer reviews. They also maintain a profile with the Better Business Bureau, but the page shows no customer reviews, no rating, and no BBB accreditation.

Positive feedback

Positive feedback is limited and less detailed compared to critical reviews. Some customers note that the initial ordering process feels simple and that communication appears responsive during the early sales stage. A few reviewers mention that the lower price point compared to other aligner providers influenced their decision to move forward. In rare cases, customers report modest cosmetic improvements when their alignment concerns were very minor.

Critical feedback

Negative reviews are far more consistent and detailed. Many customers report unsatisfactory alignment results after completing treatment, with some stating their teeth or bite worsened rather than improved. Several reviews describe being asked to pay additional fees, often around a few hundred dollars, for refinements after treatment was labeled a success by the company.

Billing and refund issues appear frequently. Based on research done, customers report long delays when requesting refunds, difficulty cancelling payments, and reliance on third party financing providers to recover funds. Others describe poor after sale support, including delayed responses, repeated automated emails, or requests to resubmit information already provided.

Some reviews raise more serious concerns, including chipped teeth, bleeding gums, bite problems, and discomfort that led customers to stop treatment early. These experiences are often paired with frustration over limited accountability and a lack of clinical escalation options.

There is no visible pattern of public responses to customer reviews. They do not appear to reply to complaints, clarify disputes, or provide resolution updates through these platforms. The absence of public engagement makes it difficult for prospective customers to assess how concerns are handled once treatment issues arise.

Customer reviews for Smilelove are limited. Readers are encouraged to conduct their own research, review current policies carefully, and speak directly with sales representatives before purchasing. Reaching out to past or current customers and confirming refund terms, refinement policies, and post treatment support can help set clearer expectations.

Customer Support

Support channels

• Email support: Customers can contact the support team by email at support@smilelove.com, which is listed on the website as the primary method for handling questions related to orders, treatment steps, and account issues
• Phone support: A phone number is provided for direct customer assistance 1 (844) 211-7744
• Video call guidance: The provider advertises video call support to walk customers through key steps, such as impression taking or other treatment milestones

Online support and resources

• FAQ page: The website includes a dedicated FAQ page that addresses common questions about clear aligners, treatment steps, materials, pricing basics, and general usage. This section serves as the primary self-help resource for customers looking to understand how the service works
• Process guides: Pages explaining “How it works” and other educational content break down each step of treatment and address common concerns. These guides aim to clarify expectations and reduce uncertainty
• Blog content: The company blog includes articles that offer tips on aligner hygiene and usage, which can support customers looking for additional information outside FAQs

Support is not advertised as 24/7, and live chat is not listed. Most communication happens through email and online submissions, with response times varying by request.

Conclusion

Smilelove positions itself around accessibility, lower upfront costs, and a treatment model that allows users to manage most of their aligner experience from home. Features like remote dental review, full aligner shipments, and optional add on products appeal to adults with mild alignment concerns who value flexibility and predictable scheduling. For users who are comfortable following instructions closely and handling progress without in person visits, this structure can feel convenient and less disruptive to daily life.

At the same time, the experience is not uniform across all customers. While some users report modest cosmetic improvements and a smooth onboarding process, recurring concerns appear around communication, refinement fees, refund policies, and post treatment accountability. Reports of unsatisfactory results, additional costs for refinements, and limited public responses to complaints raise valid questions for anyone considering remote orthodontic care. These drawbacks do not affect every customer, but they highlight the importance of understanding treatment limits and financial terms before committing.

Your decision ultimately depends on how complex your dental needs are and how comfortable you feel with a largely self managed treatment model. To see how Smilelove compares with other clear aligner providers in terms of pricing, treatment structure, and customer experience, we recommend browsing our full teeth aligner reviews. For a side by side breakdown of features and costs, you can use our comparison tool. If you want more background on aligner trends, treatment considerations, and buying tips, check out our blog.