ALIGNERCO vs Smilelove

AlignerCo, headquartered in Hicksville, New York, is a prominent direct-to-consumer clear aligner brand founded in 2019. The company's standout proposition is its aggressive, market-leading affordability, with full treatment plans starting as low as $795 for a one-time payment, or approximately $64 per month with flexible financing. Their fully remote model eliminates in-office visits, offering convenience through at-home impression kits or optional 3D scans, and includes a "Smile Projection" 3D treatment preview. AlignerCo also differentiates itself with dual treatment modalities: standard aligners worn 20-22 hours daily, and "NightOnly" aligners designed for 8-10 hours of nighttime wear. The customer experience is notably polarized. Many users praise the straightforward process, responsive initial support via video calls, and effective results. However, the company receives significant critical feedback concerning communication breakdowns, delays, and strict policies; their "100% money-back guarantee" applies only if a customer is deemed ineligible before treatment, and refinement aligners for unsatisfactory results incur a $250 fee. Consequently, AlignerCo is best suited for budget-conscious adults with straightforward, mild-to-moderate alignment issues who are comfortable with a self-managed, remote care model and understand its associated trade-offs.

Smilelove is a direct to consumer clear aligner provider founded in the mid-2010s and based in Utah. They focus on remote orthodontic treatment designed for adults with mild to moderate alignment concerns who want a more flexible alternative to braces or frequent dental visits. Their service allows customers to begin treatment at home using an impression kit, followed by a digital treatment preview reviewed by a licensed dental professional before aligners are produced. Once approved, customers receive a full series of custom clear aligners shipped directly to their home. Treatment is managed remotely through photo submissions rather than in person checkups, which helps reduce scheduling demands but places more responsibility on the user. In addition to aligners, they offer related products such as retainers and whitening kits, depending on the plan selected. Pricing is positioned below traditional orthodontic care, with monthly payment options available. Customer feedback across public platforms reflects mixed experiences, with concerns often tied to communication, refinements, and refund policies rather than the concept of aligners themselves. They maintain a Better Business Bureau profile but are not accredited. This overview sets the stage for a deeper look at how their model works and who it may suit best.