Smilelove
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- At home aligner process with no routine office visits
- Remote dental review before treatment approval
- Full aligner set delivered at once
- Lower pricing than traditional orthodontic treatment
- Simple online ordering and onboarding process
- Limited to mild and moderate alignment cases
- Refinements may cost extra
- Ongoing treatment is not monitored in person
- Customer support responsiveness varies
Smilelove is a direct to consumer clear aligner provider founded in the mid-2010s and based in Utah. They focus on remote orthodontic treatment designed for adults with mild to moderate alignment concerns who want a more flexible alternative to braces or frequent dental visits. Their service allows customers to begin treatment at home using an impression kit, followed by a digital treatment preview reviewed by a licensed dental professional before aligners are produced. Once approved, customers receive a full series of custom clear aligners shipped directly to their home. Treatment is managed remotely through photo submissions rather than in person checkups, which helps reduce scheduling demands but places more responsibility on the user. In addition to aligners, they offer related products such as retainers and whitening kits, depending on the plan selected. Pricing is positioned below traditional orthodontic care, with monthly payment options available. Customer feedback across public platforms reflects mixed experiences, with concerns often tied to communication, refinements, and refund policies rather than the concept of aligners themselves. They maintain a Better Business Bureau profile but are not accredited. This overview sets the stage for a deeper look at how their model works and who it may suit best.
- Average Treatment Time : 6–12 months
- Base Starting Price : $1,895 (one-time payment or monthly installments)
- Down Payment : $0 (no required down payment stated; monthly plans available)
- Financing Terms : 12–24 months (depending on financing provider and plan)
- Insurance Accepted : No
- Refinement/Retreatment Fee : $400 (reported by customers through post-treatment refinement offers)
- Initial Impression Cost : $0 (included when ordering treatment; standalone pricing not clearly disclosed)
- Money-Back Guarantee : Unavailable
- Suitable For : Adults with mild to moderate cosmetic alignment issues only
- Entire treatment plan shipped upfront instead of in stages
- Remote first model designed for self managed users
- Optional whitening and retainer products within the same ecosystem
- All-Day Aligner
- At-Night Aligner
- BBB Accredited
- Free Whitening Kit
- In-Person Scan Option
- Live Chat
- Phone
- Social Media
- Ticket
- Credit Card
- HSA/FSA
- Insurance