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NewSmile vs Smilelove

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Pros
  • Affordable at-home clear aligner pricing
  • Fully remote teeth straightening process
  • Flexible payment and financing options
  • Direct-to-consumer aligner delivery
  • Suitable for mild to moderate alignment needs
Pros
  • At home aligner process with no routine office visits
  • Remote dental review before treatment approval
  • Full aligner set delivered at once
  • Lower pricing than traditional orthodontic treatment
  • Simple online ordering and onboarding process
Cons
  • Limited suitability for complex orthodontic cases
  • Lack of in-person exams and clinical monitoring
  • Possible additional costs beyond base pricing
  • Treatment outcomes highly dependent on user compliance
Cons
  • Limited to mild and moderate alignment cases
  • Refinements may cost extra
  • Ongoing treatment is not monitored in person
  • Customer support responsiveness varies
Summary

NewSmile is a direct-to-consumer clear aligner company founded in 2020 and headquartered in Vancouver, Canada, offering at-home teeth straightening solutions across the United States, Canada, and the United Kingdom. They focus on custom clear aligners designed for mild to moderate alignment concerns, using a remote treatment model that allows customers to complete impressions at home and progress through treatment without routine in-office visits. Their services include daytime and nighttime aligner options, a digital smile preview before treatment approval, and access to related dental products such as retainers, whitening kits, and night guards. Pricing is positioned to be more accessible than traditional orthodontic care, with flexible payment plans and HSA or FSA eligibility available. Customer feedback across review platforms reflects a mix of experiences, with many users citing convenience and affordability, while others raise concerns around communication, refunds, or treatment expectations. From an industry standpoint, NewSmile does not hold major orthodontic awards or accreditations and is not accredited by the Better Business Bureau, where they currently carry an F rating. Overall, their profile reflects a growing at-home aligner provider whose appeal, limitations, and service approach warrant a closer look before committing to treatment.

Summary

Smilelove is a direct to consumer clear aligner provider founded in the mid-2010s and based in Utah. They focus on remote orthodontic treatment designed for adults with mild to moderate alignment concerns who want a more flexible alternative to braces or frequent dental visits. Their service allows customers to begin treatment at home using an impression kit, followed by a digital treatment preview reviewed by a licensed dental professional before aligners are produced. Once approved, customers receive a full series of custom clear aligners shipped directly to their home. Treatment is managed remotely through photo submissions rather than in person checkups, which helps reduce scheduling demands but places more responsibility on the user. In addition to aligners, they offer related products such as retainers and whitening kits, depending on the plan selected. Pricing is positioned below traditional orthodontic care, with monthly payment options available. Customer feedback across public platforms reflects mixed experiences, with concerns often tied to communication, refinements, and refund policies rather than the concept of aligners themselves. They maintain a Better Business Bureau profile but are not accredited. This overview sets the stage for a deeper look at how their model works and who it may suit best.

Quick Stats
  • Average Treatment Time : Approximately 4–10 months
  • Base Starting Price : ~$1,395 (one-time payment or monthly installment options available)
  • Down Payment : ~$49–$59
  • Financing Terms : Up to 24 months
  • Insurance Accepted : No
  • Refinement/Retreatment Fee : Undisclosed
  • Initial Impression Cost : ~$49–$59
  • Money-Back Guarantee : Available
  • Suitable For : Mild to moderate spacing, crowding, and minor alignment issues for adults
Quick Stats
  • Average Treatment Time : 6–12 months
  • Base Starting Price : $1,895 (one-time payment or monthly installments)
  • Down Payment : $0 (no required down payment stated; monthly plans available)
  • Financing Terms : 12–24 months (depending on financing provider and plan)
  • Insurance Accepted : No
  • Refinement/Retreatment Fee : $400 (reported by customers through post-treatment refinement offers)
  • Initial Impression Cost : $0 (included when ordering treatment; standalone pricing not clearly disclosed)
  • Money-Back Guarantee : Unavailable
  • Suitable For : Adults with mild to moderate cosmetic alignment issues only
Selling Points
  • Choice between daytime and nighttime aligners
  • Digital smile preview before treatment approval
  • Beginner-friendly at-home impression system
  • Integrated access to retainers and whitening products
Selling Points
  • Entire treatment plan shipped upfront instead of in stages
  • Remote first model designed for self managed users
  • Optional whitening and retainer products within the same ecosystem
Aligner Perks & Selling Points
  • All-Day Aligner
  • At-Night Aligner
  • BBB Accredited
  • Free Whitening Kit
  • In-Person Scan Option
Aligner Perks & Selling Points
  • All-Day Aligner
  • At-Night Aligner
  • BBB Accredited
  • Free Whitening Kit
  • In-Person Scan Option
Customer Support
  • Email
  • Live Chat
  • Phone
  • Social Media
  • Ticket
Customer Support
  • Email
  • Live Chat
  • Phone
  • Social Media
  • Ticket
Payment Options
  • Credit Card
  • HSA/FSA
  • Insurance
Payment Options
  • Credit Card
  • HSA/FSA
  • Insurance

Newsmile vs. Smilelove

Newsmile and Smilelove both operate in the direct-to-consumer clear aligner space, so people often compare them when seeking a lower-cost alternative to in-office orthodontics. This comparison is for adults with mild to moderate cosmetic alignment goals who are comfortable starting from home and checking in remotely. If you are deciding between them, focus on how each one starts care, how support works after you begin, and what their policies really allow if something changes midstream.

Treatment options and availability

Newsmile starts with an at-home impression kit you mail back, then you review a 3D treatment preview before aligners ship. They market both daytime aligners and a nighttime option, and they ship across the U.S. Their own pricing page also frames typical treatment time for mild to moderate cases as about 4 to 6 months, which fits their “fast track” positioning.

Smilelove also begins remotely and emphasizes staying home with a kit shipped to you, plus doctor-reviewed treatment plans. Their public pricing callout is built around a bundle model that includes the impression kit and then aligner treatment, with retainers and whitening shown as included. From what they publish, the front door is still mostly at-home impressions, not a clinic-based scan workflow.

Treatment process and support

Newsmile describes their workflow as dentist-directed with remote monitoring and “expert check-ins,” which signals a structured, asynchronous follow-up model once you are in trays. If you like a defined cadence, that can feel straightforward. The tradeoff is that their refund terms tighten once you approve the treatment preview, so the support experience matters because switching courses later may be limited.

Smilelove leans hard into hands-on onboarding help. They specifically promote video call guidance for key steps like taking impressions, plus text or chat support for quick questions, paired with doctor-reviewed plans. That setup can reduce the chance you botch impressions and lose time. Their terms also describe a path where, if they cannot produce a modified treatment preview you are happy with, they will refund what you have paid toward aligners up to that point, which is a meaningful difference in how the pre-production phase can be handled.

Pricing and value

Newsmile’s published pricing highlights a low monthly entry point of $60 per month and a one-time “Fast Track” price of $1,095, and they say both can be paid with HSA or FSA. They also position the package as all-inclusive, listing the impression kit, 3D preview, aligners, remote monitoring, and whitening. Value looks best if your case stays simple and you are comfortable with remote-only oversight.

Smilelove’s public bundle price callout is $2,195 for aligner treatment, with the impression kit presented as included and retainers and whitening shown as included. That is a higher headline price than Newsmile’s one-time offer, so the value argument rests more on the guided onboarding and how much you expect to use support. If you tend to want real-time help during setup, their video call and chat angle may justify the difference.

Conclusion

Newsmile fits you best if your priority is the lowest advertised price, a short projected timeline for mild to moderate cases, and the option to choose daytime wear or a nighttime approach. Smilelove fits you best if you want more guided help at the start, plus clearer language around working through treatment preview changes before moving into production. If you are on the fence, ask yourself one question first: Do you need higher touch support during setup, or do you mainly need the lowest cost path to a small cosmetic change?
 

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