NewSmile: Day & Night Aligners With Remote Treatment

Company Overview

NewSmile is a direct-to-consumer dental company that focuses on at-home clear aligner treatment designed for adults with mild to moderate teeth alignment concerns. They operate using a remote care model that allows customers to complete impressions at home or, in some cases, receive a digital scan before a treatment plan is created and reviewed by a dental professional. Their primary markets include the United States, Canada, and the United Kingdom, and their services are positioned as a more accessible and lower-cost alternative to traditional orthodontic care. In addition to clear aligners, NewSmile offers retainers and teeth whitening products as part of their broader dental product lineup. Their approach emphasizes convenience, cost transparency, and reduced reliance on in-office visits while still incorporating professional oversight throughout the treatment process. NewSmile is not accredited by the Better Business Bureau and holds an F rating on their BBB profile, reflecting a pattern of complaints and response issues recorded over multiple years rather than accreditation status. Despite this rating, many customers leave mixed reviews on independent platforms, with some reporting positive experiences with the product and service, and others citing challenges with communication and refunds.

Features & Solutions

Clear aligner treatment

• Custom clear aligners: Transparent, removable trays created based on an individualized treatment plan developed from customer impressions or scans
• Mild to moderate case focus: Aligners are intended for spacing, crowding, and other non-complex orthodontic concerns
• Remote treatment model: Treatment is completed without routine in-office visits, using a structured at-home process

Treatment process and oversight

• At-home impression kit: Customers receive a kit with materials and instructions to create dental impressions from home
• Professional treatment planning: Each case is reviewed as part of the treatment planning process before aligners are produced
• 3D smile preview: Digital preview allows customers to review expected results before committing to treatment

Wear options and flexibility

• Daytime aligners: An option designed to be worn most of the day and removed only for eating and oral hygiene
• Nighttime aligners: An alternative option intended for overnight wear for customers seeking daytime flexibility

Additional dental products

• Teeth whitening kits: Optional whitening products offered alongside aligner treatment
• Retainers: Post-treatment retainers available to help maintain alignment results after treatment ends
• Night guards: Optional custom night guards designed to protect teeth from grinding

Costs, Fees, & Pricing Models

NewSmile follows a direct-to-consumer pricing model that bundles aligner treatment into a single plan rather than charging per visit. Customers begin by purchasing an at-home impression kit, which is required before a treatment plan can be created. If the customer moves forward with treatment, the cost of the kit is typically applied toward the total aligner price.

Treatment pricing structure

NewSmile offers two primary aligner options, each priced separately:

• Daytime aligners: Generally positioned as the lower-cost option and designed for full-day wear
• Nighttime aligners: Typically priced higher due to extended treatment timelines and overnight-only wear

Based on publicly available pricing, total treatment costs are advertised in the low-to-mid four-figure range, making them more affordable than many in-office orthodontic options. Pricing usually includes the full set of aligners needed for the approved treatment plan.

Payment and financing options

NewSmile promotes multiple payment methods to improve accessibility:

• Upfront payment: One-time payment for the full treatment cost
• Monthly installment plans: Financing options that allow customers to spread payments over time
• HSA and FSA eligibility: Qualified health and flexible spending account funds may be used for treatment

Accepted payment methods generally include major credit and debit cards. Insurance coverage is not emphasized, and based on research done, customers typically manage insurance reimbursement independently if applicable.

Potential extra costs

Some products and services may be optional or priced separately:

• Retainers: Replacement or additional retainers may incur extra costs
• Teeth whitening kits: Often offered as optional add-ons
• Replacement aligners: Fees may apply for lost or damaged aligners

Customers are encouraged to review refund policies, treatment eligibility criteria, and replacement fees carefully, as costs beyond the initial treatment price may apply depending on individual circumstances.

Advantages

• Affordable clear aligners for at-home treatment: NewSmile positions their clear aligners as a lower-cost option compared to traditional braces and in-office orthodontic care, which can make teeth straightening more accessible for budget-conscious adults
• At-home teeth straightening with remote oversight: Their fully remote treatment model allows customers to complete impressions, receive aligners, and progress through treatment from home while following a structured dental plan
• Daytime and nighttime aligner options: Offering both full-time and nighttime clear aligners gives customers flexibility to choose a wear schedule that fits their lifestyle and daily routine
• Digital smile preview before starting treatment: Customers can review a 3D treatment preview showing projected alignment results before committing to a full clear aligner plan
• Beginner-friendly impression kit process: The at-home impression kit and guided instructions are designed to support first-time aligner users who may be unfamiliar with orthodontic treatment
• Flexible payment plans and financing availability: Monthly installment plans and eligibility for HSA or FSA funds help reduce upfront costs and spread treatment expenses over time
• Direct-to-consumer aligner delivery: Clear aligners and related dental products are shipped directly to the customer’s home, eliminating the need for frequent office visits
• Access to retainers and whitening products: Offering retainers, teeth whitening kits, and night guards in one platform simplifies post-treatment care and long-term smile maintenance
• Designed for mild to moderate teeth alignment issues: Their treatment approach is best suited for spacing, crowding, and minor alignment concerns without requiring complex orthodontic intervention

Disadvantages

• Limited suitability for complex orthodontic cases: NewSmile’s clear aligners are designed primarily for mild to moderate alignment issues, which means customers with bite problems, significant crowding, or jaw alignment concerns may require in-office orthodontic care
• No in-person exams or routine clinical visits: The fully remote treatment model removes face-to-face dental evaluations, which may be a drawback for customers who prefer hands-on monitoring or need clinical adjustments during treatment
• Potential extra costs beyond advertised pricing: Replacement aligners, additional retainers, or post-treatment products may incur extra fees that are not always included in the initial treatment price
• Results depend heavily on user compliance: As with all at-home aligner programs, treatment success relies on wearing aligners as directed, which can impact outcomes if usage is inconsistent

Customer Experience

Customer feedback for NewSmile shows a mixed but overall positive trend across major review platforms. On their US Trustpilot profile, the company holds an approximate 4.0 out of 5 rating, with many reviewers highlighting satisfactory experiences with service and products. On the UK Trustpilot profile, ratings tend to be a bit lower on average, reflecting more varied experiences from customers in that region.

Positive feedback

Many customers speak positively about NewSmile’s pricing and the convenience of completing aligner treatment entirely from home. Reviews often mention that their representatives are responsive and helpful, especially when answering questions about orders, timelines, or treatment steps. Some customers also share that they were satisfied with their alignment results, describing the process as easy to follow and supported by clear communication throughout treatment.

Critical feedback

Less favorable reviews tend to focus on communication delays or shipping-related issues, with some customers saying it took longer than expected to receive updates or responses. Others report challenges with impression kits, aligner fit, or follow-up support when concerns came up during treatment. A portion of reviewers also note that their results did not fully meet expectations, particularly in cases where alignment issues were more complex than anticipated.

How the company responds to feedback

NewSmile’s team regularly replies to reviews on Trustpilot, often acknowledging the issue and inviting customers to continue the conversation privately to resolve it. Their responses usually include an apology and a request for order details so they can look into the situation further. 

Customer Support

NewSmile provides customer support primarily through phone and email, assisting customers with orders, impression kits, treatment questions, and account-related concerns. Customers can contact their support team by phone at 888-231-7725 or by email at team@newsmilelife.com, both of which are listed on their official Contact Us page. Support availability generally follows standard business hours rather than a 24/7 model, and there is no indication of continuous live chat support. Communication is handled directly through these channels rather than through an in-platform messaging system.

In addition to direct support, NewSmile offers an online FAQ and Help Center that covers common topics such as impression kit instructions, aligner wear guidelines, treatment timelines, shipping policies, and refund eligibility. These self-service resources are designed to help customers understand the treatment process and resolve routine questions without needing to contact support directly, though more complex concerns may still require phone or email assistance.

Conclusion

NewSmile offers a flexible at-home clear aligner solution designed for adults with mild to moderate teeth alignment needs who value affordability and convenience. Their remote treatment model, combined with custom aligners, a digital smile preview, and the choice between daytime or nighttime wear, allows users to pursue teeth straightening without frequent office visits. These features can be especially appealing to first-time aligner users, busy professionals, or anyone looking for a lower-cost alternative to traditional orthodontic care while still following a structured treatment plan.

At the same time, NewSmile’s strengths are best understood alongside their limitations. Customers often appreciate the straightforward onboarding process, flexible payment options, and access to related dental products like retainers and whitening kits. However, the fully remote approach may not suit those with complex orthodontic concerns or those who prefer in-person monitoring, and customer feedback points to occasional issues with communication, refunds, and treatment expectations. For users who are compliant, well-informed, and fall within the intended treatment scope, the experience can be positive, but it is important to weigh these trade-offs carefully.

To explore how NewSmile compares with other clear aligner providers, readers can browse our full collection of teeth aligner reviews, use our comparison tool to evaluate providers side by side, or dive deeper into treatment insights and buying guidance in our teeth aligners blog.