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Candid vs NewSmile

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Pros
  • Dentist-led orthodontic care
  • Integration with established dental practices
  • Predictable in-office treatment planning
  • Better compatibility with insurance and FSA or HSA
Pros
  • Affordable at-home clear aligner pricing
  • Fully remote teeth straightening process
  • Flexible payment and financing options
  • Direct-to-consumer aligner delivery
  • Suitable for mild to moderate alignment needs
Cons
  • No direct-to-consumer access
  • Provider-dependent pricing transparency
  • Treatment quality varies by dental practice
  • Higher cost compared to mail-order aligners
Cons
  • Limited suitability for complex orthodontic cases
  • Lack of in-person exams and clinical monitoring
  • Possible additional costs beyond base pricing
  • Treatment outcomes highly dependent on user compliance
Summary

Candid Care Co is a U.S.-based dental technology company founded in 2017 that focuses on delivering clear aligner treatment through licensed dentists and orthodontists rather than a direct-to-consumer model. Headquartered in the United States and operating nationwide, they transitioned fully to a provider-led approach after closing their consumer studios and now offer treatment through their CandidPro platform in partnership with dental practices and dental service organizations. Their services center on custom clear aligners supported by in-office digital scans and remote monitoring technology that allows providers to track progress between visits. This hybrid structure is designed to balance clinical oversight with flexibility, appealing to patients who want professional involvement without frequent appointments. Backed by Straumann Group, a global dental solutions company, they hold a distinct position within the aligner market that aligns more closely with traditional orthodontics. Customer feedback varies by platform, with more recent experiences tied to the dentist-led model tending to focus on treatment structure and oversight, while older criticism often reflects their discontinued direct-to-consumer phase. Overall, their background, technology, and shift in service model offer several angles worth exploring in greater detail throughout the review.

Summary

NewSmile is a direct-to-consumer clear aligner company founded in 2020 and headquartered in Vancouver, Canada, offering at-home teeth straightening solutions across the United States, Canada, and the United Kingdom. They focus on custom clear aligners designed for mild to moderate alignment concerns, using a remote treatment model that allows customers to complete impressions at home and progress through treatment without routine in-office visits. Their services include daytime and nighttime aligner options, a digital smile preview before treatment approval, and access to related dental products such as retainers, whitening kits, and night guards. Pricing is positioned to be more accessible than traditional orthodontic care, with flexible payment plans and HSA or FSA eligibility available. Customer feedback across review platforms reflects a mix of experiences, with many users citing convenience and affordability, while others raise concerns around communication, refunds, or treatment expectations. From an industry standpoint, NewSmile does not hold major orthodontic awards or accreditations and is not accredited by the Better Business Bureau, where they currently carry an F rating. Overall, their profile reflects a growing at-home aligner provider whose appeal, limitations, and service approach warrant a closer look before committing to treatment.

Quick Stats
  • Average Treatment Time : 6–12 months
  • Base Starting Price : Undisclosed (pricing determined by participating dental practices)
  • Down Payment : Undisclosed (set by individual dental providers)
  • Financing Terms : Undisclosed (financing offered by providers or third-party lenders)
  • Insurance Accepted : Yes
  • Refinement/Retreatment Fee : Undisclosed (provider-determined)
  • Initial Impression Cost : Undisclosed (in-office consultation and scan fees set by provider)
  • Money-Back Guarantee : Unavailable (no company-wide guarantee)
  • Suitable For : Patients with mild to moderate orthodontic cases, such as crowding, spacing, and minor bite issues, as determined by a licensed dentist or orthodontist
Quick Stats
  • Average Treatment Time : Approximately 4–10 months
  • Base Starting Price : ~$1,395 (one-time payment or monthly installment options available)
  • Down Payment : ~$49–$59
  • Financing Terms : Up to 24 months
  • Insurance Accepted : No
  • Refinement/Retreatment Fee : Undisclosed
  • Initial Impression Cost : ~$49–$59
  • Money-Back Guarantee : Available
  • Suitable For : Mild to moderate spacing, crowding, and minor alignment issues for adults
Selling Points
  • Hybrid in-person and remote care model
  • Proprietary remote monitoring technology
  • Backed by Straumann Group
  • Provider-first clear aligner platform
Selling Points
  • Choice between daytime and nighttime aligners
  • Digital smile preview before treatment approval
  • Beginner-friendly at-home impression system
  • Integrated access to retainers and whitening products
Aligner Perks & Selling Points
  • All-Day Aligner
  • At-Night Aligner
  • BBB Accredited
  • Free Whitening Kit
  • In-Person Scan Option
Aligner Perks & Selling Points
  • All-Day Aligner
  • At-Night Aligner
  • BBB Accredited
  • Free Whitening Kit
  • In-Person Scan Option
Customer Support
  • Email
  • Live Chat
  • Phone
  • Social Media
  • Ticket
Customer Support
  • Email
  • Live Chat
  • Phone
  • Social Media
  • Ticket
Payment Options
  • Credit Card
  • HSA/FSA
  • Insurance
Payment Options
  • Credit Card
  • HSA/FSA
  • Insurance

Newsmile vs. Candid Care Co

NewSmile and Candid Care Co both promise straighter teeth without traditional braces, but they take very different paths to get there. One centers on remote, at home treatment with minimal in person involvement, while the other builds treatment around a dentist led model with digital monitoring layered in. Putting them side by side helps adults who want cosmetic orthodontic treatment understand how much clinical access, structure, and flexibility they want before committing. The sections below break down how each company works so you can decide which approach fits your comfort level and goals.

Treatment options and availability

NewSmile starts with at home impressions, then they share a 3D treatment preview and ship your aligners if you are approved. They market both daytime aligners and nighttime aligners, so you can choose all day wear or evening wear depending on your routine. They say they ship across the U.S. 

CandidPro usually begins with an in person visit at a dental practice in their network, with digital scanning handled by that office. Their positioning is doctor directed aligner care with fewer in office visits once you are set up, plus remote monitoring tied back to your dentist. Availability depends on whether there is a participating provider near you. 

Treatment process and support

NewSmile frames support around remote monitoring after your kit and plan are approved, with digital check ins during treatment. Their published process focuses on a licensed provider creating the plan from your impressions and monitoring progress as you move through aligner sets. They also promote real time SMS help on some plans. 

CandidPro is structured around your dentist as the main point of care, with remote monitoring tools designed for patients to send scans as they progress through stages. That can be a plus if you want a clear clinical owner for the case. The tradeoff is that many support and change requests run through the dental office, not a direct to consumer support team. 

Pricing and value

NewSmile publishes promotional starting prices and monthly options, including low or zero down payment on some plans. They also say HSA and FSA funds are accepted. Their refund language centers on a full refund if their network decides you are not a candidate. 

CandidPro pricing is not a single national checkout price since treatment fees come from the dental practice, and they note that pricing varies widely. CandidPro materials point to financing through many practices and mention using orthodontic insurance benefits plus HSA or FSA dollars. Their refund policy also includes a full refund if an orthodontist determines you are not a suitable candidate, with details depending on what you purchased. 

Conclusion

NewSmile tends to fit people who want a start to finish at home path, published low monthly entry points, and a nighttime option for wear time flexibility. CandidPro tends to fit people who want aligners anchored to a local dental office, with doctor directed care and structured remote monitoring tied to that provider. If you are deciding between them, ask yourself one question first. Do you want your aligner experience to feel like an online purchase, or like a dental office treatment with a remote layer. 

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