NewSmile vs SmileSet

NewSmile is a direct-to-consumer clear aligner company founded in 2020 and headquartered in Vancouver, Canada, offering at-home teeth straightening solutions across the United States, Canada, and the United Kingdom. They focus on custom clear aligners designed for mild to moderate alignment concerns, using a remote treatment model that allows customers to complete impressions at home and progress through treatment without routine in-office visits. Their services include daytime and nighttime aligner options, a digital smile preview before treatment approval, and access to related dental products such as retainers, whitening kits, and night guards. Pricing is positioned to be more accessible than traditional orthodontic care, with flexible payment plans and HSA or FSA eligibility available. Customer feedback across review platforms reflects a mix of experiences, with many users citing convenience and affordability, while others raise concerns around communication, refunds, or treatment expectations. From an industry standpoint, NewSmile does not hold major orthodontic awards or accreditations and is not accredited by the Better Business Bureau, where they currently carry an F rating. Overall, their profile reflects a growing at-home aligner provider whose appeal, limitations, and service approach warrant a closer look before committing to treatment.

SmileSet is a U.S.-based clear aligner provider founded in 2024 and headquartered in Tennessee, offering an at-home alternative to traditional orthodontic care. They focus on remote aligner treatment supported by licensed dental professionals, allowing customers to begin with either an impression kit or an in-person digital scan. Their services are designed for mild to moderate alignment needs and include bundled pricing for core treatment, optional financing plans, and access to additional products such as retainers, a night guard, and oral care tools. Customer feedback across major review platforms is generally positive, with many users highlighting convenience and support responsiveness, while others note fit concerns or added costs for optional extras. SmileSet maintains an accredited Better Business Bureau profile with a strong rating and responds to customer inquiries, giving readers a foundation to explore how their remote care model, pricing, and service experience compare with other clear aligner providers.