Freshly vs Purple Carrot

Founded in 2015 and headquartered in New York City, Freshly quickly became a notable player in the meal delivery service industry before its shutdown in 2023. Known for offering convenient, ready-to-eat meals that emphasized both nutrition and taste, Freshly catered to health-conscious consumers seeking a hassle-free dining experience. Their meals were fully cooked by chefs, providing a simple solution for those with busy lifestyles who still wanted to enjoy delicious, home-style meals without the prep work. With a diverse rotating menu that included options like gluten-free and low-calorie dishes, Freshly appealed to a wide range of dietary preferences. Freshly’s commitment to using fresh ingredients and eco-friendly packaging was well-received, although some customers noted concerns about portion sizes and packaging volume. As a Nestlé-acquired company, Freshly had the backing of a major food conglomerate, which contributed to its credibility and innovation in the meal delivery space. However, despite these strengths, the company faced challenges in a competitive market and ultimately ceased operations. This review invites readers to explore the specifics of Freshly’s offerings and to consider what made it both a standout choice and a cautionary tale in the dynamic meal kit industry.

Purple Carrot, operated by Three Limes Inc. and founded in Needham, Massachusetts, aims to help people integrate plant-based meals' planetary and health benefits into their lives. They offer a variety of traditional and global cuisines with vegan twists through their meal kits and prepared and frozen meal options. They also provide their customers with a “plantry” full of delicious vegan snacks, cheeses, staples, and drinks that they can easily add to their meal packages. Their recipes usually take around 30 minutes to one hour to make, and they also offer less prep time options for those who want the joy of cooking but don’t have the time. In addition, you can get breakfast and lunch options for those hectic days when you need healthy food on the go. Customers have praised their delicious variety of meals and easy-to-follow recipe cards, while some have found their meals to be more involved and pricier. They offer their services to all 48 contiguous states and delivery that comes right to your doorstep. You can easily manage your subscription and track your deliveries through their online platform and mobile app for iOS. Purple Carrot could be the right meal kit provider for you if you prioritize having more plant-based meals and are new to vegan cooking. They could also be an excellent fit for those living a vegan lifestyle.