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Purple Carrot

Purple Carrot Review: Plant-Based Meal Kit Service

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Purple Carrot Review: Plant-Based Meal Kit Service

Purple Carrot came to the meal kit field years after some other big names like Blue Apron and Sunbasket, which have first introduced the world to plant-based meals. However, It stood out by offering flavorful and affordable meatless recipes, making it a preferred pick for vegans, vegetarians, and those who want to eat healthier.

You can see what's on the menu for one month ahead or skip if a week's options didn't whet your appetite. I might not be a vegan myself, but to be honest, some days, I wake up with the idea of eating healthier in my mind.

So, why not try it? In fact, vegetables reduce heart diseases, lower blood pressure, and keep weight under control since it is rich in fibers and low in calories and fat.


Plant-based healthy and tasty meals
Zero charge for shipping
Excellent customer support via live chat, phone, and email
Cancel or skip at any time


Limited weekly options (8 recipes only)
Lacks options for people with dietary preferences

Quick Stats

Available Recipes Per Week
Customer Support
Via live chat, phone, and email
Dietary Preferences
Not Available
Free Delivery on the First Order
Not Available
Free Trial
Minimum Number of Servings Per Week
Money-Back Guarantee
7 Days
Shipping Fees
Starting Price Per Serving

While most other meal kit services charge you for shipping, Purple Carrot delivers orders for free; the price is fairly reasonable. In other words, you won't pay much for a healthy meal that contains high-quality and fresh ingredients.

Plans and Pricing

Being vegetarian doesn’t mean you won’t enjoy your meal. Purple Carrot offers different weekly recipes, which are gluten-free and high in protein. Every meal has its ingredients and nutritional information included and listed under the “View Recipe” option.

You can also find the number of calories and time of preparation that varies between 5 minutes and 50 minutes of preparation. If you’re busy or you don’t feel like cooking, you can skip or cancel a week’s order any time.

Weekly plans are categorized according to the number of servings to two options: 2 servings and 4 servings. If you choose the 2 servings plan, options of 3 or 4 meals per week are available. While choosing the 4 serving plan will allow you to choose between 2 or 3 meals per week.

Prices start at $9.99 per serving when choosing the 4 serving plan. Let’s find out more in detail:

  2 Servings 4 Servings
2 Meals per week N/A $9.99
3 Meals per week $11.99 $9.99
4 Meals per week $11.99 N/A

You don’t have to worry about shipping; wherever you are, Purple Carrot will deliver your meal to your doorstep for free, which explains the high prices compared to other meal kit services. We also appreciate that meals vary in preparation time, allowing people to choose meals that suit their daily schedule and time availability.

Payment Methods

The cost changes according to the number of servings per delivery and the number of meals per week. You’ll need to sign up and head off to the plans, where you can choose between 2 or 4 servings.

Some extras like breakfast or snacks can be added to the weekly plans, which means you can treat yourself with some delicious add-ons that are also available for an affordable price.

After choosing your top picks for the week, you can make a payment using one of the following options:

  • PayPal
  • Visa
  • Mastercard
  • American Express

As a meal kit service that delivers vegetarian meals only, Purple Carrot is put in a challenge to make its menu tempting, interesting, and attractive even for meat-eaters out there. This is one of the reasons behind Purple Carrot's popularity; it successfully made that balance between healthy and tasty meals.

You can cook your meal, allowing for more options to adjust flavors to your taste since Purple Carrot sends fresh ingredients with an easy-to-follow recipe. So adding spices and more flavors shouldn't be a problem.

The only downside we found is the limited weekly options, which are 8 recipes of gluten-free, protein-based meals, not many options for people with dietary preferences or those who follow certain diets like keto or paleo.

How Easy Is It to Prepare?

Vegetarian or vegan meals do not contain meat, but this doesn't mean they are easier to prepare. On the contrary, the lack of meat or dairy products could make boosting the flavors and showing them more challenging. Purple Carrot's meal kits include a recipe and easy steps to show the best taste of each ingredient, besides including pictures to help you cook with ease and confidence.

Packaging and Delivery Options

Purple Carrot packaging is not very eco-friendly because it contains a lot of plastic, though it can be recycled if your recycling system accepts the types of plastic used in the packaging. The cardboard box is 100% recyclable; all you need is to break it down and put it in the trash.

The liner is made out of fibers, so it is also recyclable, but the wrapping and plastic bags are made out of plastic #4, the jars are plastic #6, and the bottles are plastic #1.

These types of plastic can be recycled, but you need to make sure that your community accepts them. Cooling packs are 100% safe to drain in a sink, but it is better to reuse them.

Purple Carrot states on their website that there's no such perfect packaging that is 100% eco-friendly. Still, they are working on reducing the use of plastic and using more eco-friendly materials, which is a good step that compliments their healthy meals.

Purple Carrot is based in Needham and sends shipments from different distribution centers in New Jersey, Chicago, and Las Vegas on Mondays, Thursdays, and Wednesdays to 48 states in the US.

The most exciting part is that Purple Carrot's ingredients last for 72 hours fresh and safe to eat without refrigerating; it is because the meals don't contain meat products.

If stored well, ingredients could stay fresh up for a week. However, it is recommended to cook your meal within 3-5 days of receiving your order.

Customer Support

Reach out to one of Purple Carrot's agents via live chat, phone, Monday-Friday (9 AM-5 PM EST), or email. You can also head off to the frequently asked questions section, where you can find information about managing your account, meal plans, preferences, extras, getting started, and payment options.

The customer support is knowledgeable, cooperative, and friendly, so don't hesitate to reach out whenever you have an issue or question.

Briefly, Purple Carrot supports its customers via:

  • Live chat
  • Email
  • Phone
  • FAQs

Purple Carrot Other Features

Unlike many other meal kit services, Purple Carrot doesn't have a mobile application, which means you'll need to make your orders through its website. You can use its discount on the first order and give Purple Carrot meals for a price that starts from $71.94.

Side dishes and extras are also available to include in your weekly plan. Let's discuss its discounts, gifts, side dishes, and menu.

Side dishes

Besides dinner, you can add breakfast, snacks, and desserts that are also healthy and suit only vegetarians or vegans, such as roasted fennel, BBQ veggie skewers, cranberry sauce, creamy coconut lentils, grilled corn, and cherry tomato.

Discounts and gifts

Purple Carrot offers 25% off on your first meal; let's also remember that it doesn't charge you for shipping too. Unfortunately, a student discount is not available, which is a downside considering that most meal kit services offer it.

You can also give Purple Carrot for a price that starts from $71.94 when choosing the 2 serving plan, and each delivery contains 3 recipes for 2 people. The second option is the 4 serving plan for a price that starts from $79.92, and each delivery contains 2 recipes for 4 people.

Let's take a look at the gift options below:

  2 Servings 4 Servings
1 Week $71.94 $79.92
2 Weeks $143.88 $159.84
4 Weeks $287.76 $319.68


Meal categories

All Purple Carrot's meals are geared for vegetarians or vegans, which means there aren't any options that include dairy products or meat. Instead, meals are enriched with nuts, raisins, tofu, and other protein sources to enhance their nutritional value.

Read more about the top meal kit services on the market:
Sunbasket Full Review
Home Chef Full Review


Whether you're a vegetarian, vegan, or just a regular meat eater who wants to eat healthily and try some meatless meals, Purple Carrot has a good selection of gluten-free, dairy-free, and high-protein recipes that are easy to prepare and full of flavor.

With the discount and free shipping, we believe it deserves a try.

What payment methods does Purple Carrot accept?
How long does the packaging content last after delivery?
How many recipes does Purple Carrot offer every week?
Does Purple Carrot offer any meals for people with dietary preferences?
What days does Purple Carrot ship the orders on?