EveryPlate vs Freshly

EveryPlate, founded in 2018, is a budget-friendly meal kit delivery service headquartered in New York City. The company aims to make home-cooked meals accessible and affordable by providing pre-portioned ingredients and easy-to-follow recipe cards delivered straight to customers’ doors. Their meal kits are designed to be simple and quick, typically requiring only 30 to 40 minutes to prepare. EveryPlate stands out in the meal kit industry by offering some of the lowest prices, with meals starting at just $5 per serving. Their weekly rotating menu includes a variety of options, from meat and veggie dishes to vegetarian and family-friendly meals. Despite the lower cost, EveryPlate ensures high-quality ingredients and a straightforward cooking experience, appealing to both novice and seasoned home cooks. Customer feedback highlights the value and convenience of EveryPlate’s service, praising the simplicity of recipes and the overall affordability compared to other meal kit providers. While they do not cater specifically to specialty diets, their offerings are designed to suit a broad range of tastes and preferences. EveryPlate’s industry credentials are reinforced by their affiliation with HelloFresh, a leading meal kit company, provides  a strong foundation and reliable service. Intrigued readers are encouraged to explore further to see how EveryPlate can simplify their meal planning and enhance their dining experience at home.

Founded in 2015 and headquartered in New York City, Freshly quickly became a notable player in the meal delivery service industry before its shutdown in 2023. Known for offering convenient, ready-to-eat meals that emphasized both nutrition and taste, Freshly catered to health-conscious consumers seeking a hassle-free dining experience. Their meals were fully cooked by chefs, providing a simple solution for those with busy lifestyles who still wanted to enjoy delicious, home-style meals without the prep work. With a diverse rotating menu that included options like gluten-free and low-calorie dishes, Freshly appealed to a wide range of dietary preferences. Freshly’s commitment to using fresh ingredients and eco-friendly packaging was well-received, although some customers noted concerns about portion sizes and packaging volume. As a Nestlé-acquired company, Freshly had the backing of a major food conglomerate, which contributed to its credibility and innovation in the meal delivery space. However, despite these strengths, the company faced challenges in a competitive market and ultimately ceased operations. This review invites readers to explore the specifics of Freshly’s offerings and to consider what made it both a standout choice and a cautionary tale in the dynamic meal kit industry.