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Blue Apron

Blue Apron Review: Looks Tempting and Tastes Good!

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Blue Apron Review: Looks Tempting and Tastes Good!

Blue Apron has more than 9 years in the food delivery field, and by far, it offers 7-10 new recipes every week, pre-portioned and ready to be cooked by customers. By following the recipe's card and steps, you can find it easier to cook professionally.

If you're vegetarian, pescatarian, or someone who wants to eat healthily, Blue Apron has what you need and guarantees that quality and taste won't be compromised.

That's not everything; let's take a look at what Blue Apron has to offer.


Flexible and many weekly options
High quality and fresh ingredients
Free trial for the first three meals
Vegetarian, pescatarian, and diabetes-friendly offerings


Limited options for people following certain diets like keto and paleo
Limited weekly recipes

Quick Stats

Available recipes per week
Customer support
Via email and phone
Dietary preferences
Not Available
Free Delivery On The First Order
Not Available
Free trial
Minimum Number of Servings Per Week
Money-back guarantee
10 Days
Shipping fees
Starting price per serving

Blue Apron shows a high commitment to offering high-quality food that is easy to prepare and healthy. What about prices and weekly plans? Let's find out.

Plans and Pricing

As said before, Blue Apron has a weekly menu that includes 7-10 new recipes every week and is suitable for people who want healthy food. Cooking duration varies according to the ingredients and recipe; some recipes take 40 minutes to prepare, while others require less time and effort.

Let's take a look at the weekly plans:

  2-Servings per week 3-Servings per week 4-Servings per week
Signature $9.99 per serving $9.99 per serving $9.99 per serving
Signature for 4 $8.99 per serving $7.99 per serving $7.49 per serving
Vegetarian for 2 $9.99 per serving $9.99 per serving N/A
Wellness for 2 $9.99 per serving $9.99 per serving N/A


Shipping costs $7.99 when ordering 2 servings and is free when ordering 3 servings or more.

Check out the discounts here!


Payment Methods

Blue Apron accepts the following payment options:

  • American Express
  • Discover
  • Mastercard
  • Visa
  • Apple Pay

Taste Matters (Customers Recommendations)

Based on customers' reviews, Blue Apron offers both fresh and tasty meals that are also easy to prepare. The only shortcoming is that meals are not full of flavor, maybe because Blue Apron leaves it to the customers to decide how spicy, salty, or flavorfully they prefer their food. So, if you like it full of flavors, you can add some more salt, pepper, or spices to hit the taste you're craving.

Considering its price, Blue Apron isn't the most affordable nor the tastiest among all other services. However, you can still pick good fits with good taste.


How Easy Is It to Prepare?

Blue Apron is committed to offering high-quality food ingredients; all are non-GMOs (genetically modified organisms), representing a much healthier solution. Recipes come with a step-by-step cooking card and different preparation times, ranging between 20 and 45 minutes.

All meals are pre-portioned and ready for cooking; you won't have leftovers, avoiding food waste. So do we need any culinary skills? Blue Apron's meals can be easily prepared following the steps and adding the right amount of spices. In a nutshell, preparing Blue Apron doesn't require someone with culinary knowledge.

We also find it more beneficial if they list the nutritional information on the package. Still, you can read about your meal on the website or Blue Apron's application to see how much fiber, fat, carbohydrates, protein, and calories it contains.

Order a meal for free!

To keep your food safe during shipping and until it reaches your doorstep, Blue Apron uses cooling packs that are safe to drain in a sink and can be reused many times after.

85% of Blue Apron's packaging is recyclable or reusable, and it teamed up with How2Recycle to implement its recycling program and reduce the amount of recyclable material in the waste system.

Rigid plastic that comes with the packaging, including trays, cups, bottles, can be recycled in your curbside recycling or reused at home. Glass bottles are also recyclable materials. The only downside is that Blue Apron uses excessive plastic to keep ingredients separated and organized inside the cardboard box.

In terms of delivery options, you can choose the day to receive your order, and if you're not home or want to cancel an order, you can reach out to customer support via email or phone, and they'll send you instructions on how to cancel or skip your order.

Blue Apron sends deliveries from Monday to Saturday for $7.99, and you can get free delivery when ordering 3 or more meals. You can choose the day of delivery, but it's hard to pick a specific time, which should not be a serious problem since all Blue Apron's packages can stay safe for 24-hour after the scheduled time.

Customer Support



Unlike some other meal kit services, Blue Apron doesn't offer live chat support. Instead, customers can reach out via email or phone. Its customer support is supportive and knowledgeable; whenever there's an arising problem, reach out to an agent, and you'll receive decent help.

The FAQs section is another way to find answers to what you're looking for: recipe selection, meal deliveries, ingredient standards, gifts, billing information, and more.

For example, suppose you're interested in reading about Blue Apron. In that case, there's a comprehensive section to learn all about it, including what the name indicates, their mission, customization options, delivery days, delivery spots, etc.

Briefly, Blue Apron assists its customer via:

  • Email
  • Phone
  • FAQs

Get the limited offer now!

Other Features

This section discusses the application availability, discounts, menu, and main categories. It'll help you decide if Blue Apron is worth making up your mind on it.

Mobile application

The perfect place to manage your deliveries, customize meals, schedule for the whole week, and check your previous orders. Blue Apron has a library of more than 1.400 recipes with detailed cooking steps and tips. The application is easily downloaded and can be installed on your mobile.


Nutritional values

Blue Apron provides detailed nutritional information about your meal, including weight, calories, fat, carbohydrates, and protein, to help you keep a keen eye on your diet. It also states if the meal is a good choice for some dietary restrictions.

Gifts and discounts

Blue Apron offers three meal kits as a free trial for new customers and free shipping when ordering three meals or more. For students, they can get a 15-20% discount on their online and in-store purchases.

Blue Apron can also be a great gift to one of your friends or family, with three different options to choose from: $60, $120, and $240.

  • $60 Covers a one-week delivery of 3 recipes on any 2-serving plan.
  • $120 Covers a two-week delivery of 3 recipes on any 2-serving plan.
  • $240 Covers a four-week delivery of 3 recipes on any 2-serving plan.


Add-ons and side dishes


Blue Apron has extensive and delectable desserts, appetizers, and other sides. These add-ons are available on both Blue Apron Signature and Signature for 4 food categories, and you can find them on the mobile application and the website.

Such add-ons include Charred Asparagus & Calabrian Compound Butter with Golden Raisins and Truffled Potato Cakes with Fontina & Sour Cream. Add more vegetables to your plate, bread, cheese, or anything to make your meal perfect. Pricing ranges from $6.99 to $10.99 and is reflected on the updated cart once you checkout.

Main categories

Blue Apron bears in mind people with dietary preferences; that's why it has vegetarian, diabetes-friendly, and pescatarian dishes. However, if you're looking for gluten-free dishes or meals that fit keto or paleo diets, Blue Apron might not be the best choice.

Mainly, it offers four main food categories: Signature, Signature for 4, vegetarian for 2, and Wellness for 2. Signature and Signature for 4 include meals with a mix of meat, fish, diabetes-friendly, and health-conscious.

Vegetarian for 2 includes meatless meals for vegetarians, which are not less tasty than other dishes, besides being healthy. Wellness for 2 includes balanced, nutritionist-approved recipes designed for better health that are also carb-conscious.

Let's explain more with some examples:

  • Signature: Meals in this category include different meat options, seafood and are not tailored to fit specific diets, such as grilled burgers, lime-honey chicken, three-cheese calzones. Meals vary in preparation time, and some recipes can be done in 20 minutes or so; others may take up to 45 minutes to be ready.
  • Vegetarian: This category offers tempting dishes for all vegetarians out there, options are limited, but you don't have to worry about that; Blue Apron allows mixing and matching recipes, so you can pick a non-vegetarian dish and change one or more of its elements, like using tofu as a meat substitute. Some vegetarian options include quinoa, corn, zucchini salad, spicy vegetable lo mein, and ponzu-sesame tofu.
  • Signature for 4: Meals in this category are also health-conscious and have different meat and seafood options, and all meals are tailored to families and gatherings.

Click here to get the free trial!


Blue Apron has a long history in the field and has multiple options for individuals and families, offering tailored plans to suit both. Unfortunately, it doesn't offer specific meals for keto, paleo, or vegans, but vegetarians and people who need diabetes-friendly meals will definitely find many tempting options.

How many servings does Blue Apron offer per week?
What payment options does Blue Apron accept?
How much does the shipping cost with Blue Apron?
How can I reach out to Blue Apron's customer support?
Is Blue Apron an eco-friendly meal kit service?