Embrace Hearing vs Lexie Hearing

Embrace Hearing is a US-based hearing aid provider founded in 2011 and headquartered in New Jersey. They offer a direct-to-consumer service model that focuses on affordability, convenience, and professional-grade care. Embrace sells German-manufactured hearing aids that are custom-programmed by licensed audiologists using either an online hearing test or an uploaded audiogram. Their selection includes receiver-in-canal (RIC), completely-in-canal (CIC), and behind-the-ear (BTE) models with features like rechargeable batteries, Telecoil support, BiCROS compatibility, and Bluetooth streaming. Customers benefit from transparent pricing, remote adjustments, free shipping, and a 45-day home trial. Embrace has earned strong praise for its product quality, user-friendly setup, and overall value. However, some customers have reported issues such as Android streaming limitations, lack of app-based controls, and occasional delays in support responses. The company is not accredited by the Better Business Bureau and currently holds an F rating due to a few unresolved complaints. Embrace Hearing offers a simplified path to hearing care for those seeking clinical-level service without in-office visits.

Lexie Hearing, founded in 2020 and headquartered in Boston, has quickly become a recognizable name in the over-the-counter (OTC) hearing aid space. Developed by health tech company hearX, Lexie focuses on making hearing care more accessible for adults with mild to moderate hearing loss. Their hearing aids are FDA-cleared, self-fitting, and fully customizable through a companion mobile app that allows users to adjust volume, treble, bass, and environment settings from their smartphone without needing in-person appointments. The company offers three models, including two powered by Bose Ventures, blending advanced acoustic engineering with Lexie’s intuitive software. All devices are sold directly to consumers through major retailers like Best Buy and Walgreens, or online, and come with remote support, environment presets, and flexible power options, including rechargeable and disposable batteries. Lexie stands out with their flexible payment structure, which gives users the choice between a one-time purchase or a monthly subscription. They also offer a 45-day risk-free trial, a one-year warranty, and optional protection plans. While feedback is mixed, praising support and ease of use, but noting occasional app or fit issues, Lexie maintains an A+ BBB rating and continues to grow their reputation as a user-friendly, tech-forward brand. Curious how they compare to traditional options? Read our review.