Costco vs Jabra Enhance

Costco, founded in 1983 and headquartered in Issaquah, Washington, is a global membership-based retailer known for offering a wide range of high-quality goods and services, including hearing aids. Through their in-store Hearing Aid Centers, Costco provides access to devices from trusted brands like Philips, Jabra Enhance, and Rexton. These centers offer comprehensive services such as hearing evaluations, personalized fittings, and unlimited follow-up care, all included in the price of the device. Customers benefit from competitive pricing, a 180-day return policy, and the ability to choose from multiple brand options in one location. Unlike many traditional providers, Costco’s specialists work on salary rather than commission, ensuring more personalized and pressure-free guidance. While the company does not always employ audiologists and services can vary by location, their nationwide presence and strong customer satisfaction ratings make them a popular option. Costco does not hold a dedicated Better Business Bureau profile for their hearing aid services, but their reputation across consumer forums and review sites suggests a consistent focus on value and accessibility. For those interested in balancing quality and affordability, Costco Hearing Aids may be worth a closer look.

Jabra Enhance is a hearing care brand that offers over-the-counter (OTC) and prescription hearing aids, designed to meet the needs of tech-savvy users and those seeking more traditional, clinical support. Headquartered in Minnesota, the company was originally launched as Lively and rebranded in 2022 under the Jabra name, part of GN Group, a global hearing technology leader founded in 1869 and also behind major brands like ReSound and Beltone. Jabra Enhance’s hearing aid lineup includes the Enhance Select series, which is sold online and self-fitted using a hearing test, and the Enhance Pro 30, a prescription-grade model sold exclusively through Costco. All devices are Bluetooth-enabled, rechargeable, and compatible with app-based adjustments. Unique features include SoundScape processing, AI-powered noise handling, hands-free calling, and support for the latest Bluetooth LE Audio and Auracast standards. Customer feedback is mixed, with many praising the design, convenience, and remote support, while others express concerns about performance in noisy settings or access to support. The company holds an A+ BBB rating and offers a 100-day risk-free trial for OTC devices. Whether exploring your first hearing aid or looking for a flexible care model, Jabra Enhance presents a modern take on hearing health worth considering.