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Geotab: Effortless Operations with a Touch

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Geotab: Effortless Operations with a Touch
Does Geotab serve EVs?

Updated: March 25, 2024

Geotab is a cloud-based global telematics software provider that has offered their fleet management services (FMS) and GPS tracking solutions for over two decades. They provide services and tools to help fleet managers stay aware of what is happening in real time so they can respond immediately. 

Continue reading our full review to learn more about Geotab’s features, services, prices, and more to better understand whether they’re the right fleet management software for your business.


24/7 customer support
EV fleets
Mobile app


Third-party providers
Lack of transparency
Not a direct provider


Quick Stats

Free Trial
Not Available
Mobile Application
Real-Time Tracking
Starting Price
Vehicle Maintenance Alerts
Not Available
BBB Score
Trustpilot Score

Geotab at a Glance

Geotab is a global company founded in Oakville, Canada, in 2000. The company offers fleet management hardware devices and software services to help fleet managers have constant control over their fleet and assets in real time. These tools allow fleet managers to understand their overall performance better, respond to real-time problems, analyze data over days, months, and years, and use all the data to boost their business performance. Geotab is a supplier, leaving customer service and sales to their resellers.

Geotab offers a wide range of fleet management hardware and software solutions, such as the Go devices that provide live tracking with an easy plug-and-play installation, the MyGeotab software, and more. These services equip businesses and fleet managers with the necessary tools to increase efficiency, performance, and driver safety, maintain compliance with regional regulations, and more.

Geotab is a leading telematics software provider, managing over two million vehicles on their platform.

Geotab Features & Services

Fleet productivity

Geotab helps you improve your drivers’ behavior on the road with their robust driver tracking and coaching tools. You can choose the software solution that fits your business best and customize it to ensure you get the most out of it. You get tools like scorecards, trend reports, collision avoidance systems, and more. These tools and features can be customized to meet your business needs and can scale as your needs grow.

With Geotab, you can track your assets quickly and efficiently in MyGeotab. You can rest assured that nothing will go wrong under your constant supervision of all your vehicles and high-valued assets. You can know their live GPS location, manage and control their use, and more. This will help you improve your overall performance and prolong the life of your assets.

You can efficiently handle any changes from your end by dispatching drivers in real time using MyGeotab. The routing solutions offered by Geotab will help you improve your productivity and lower your costs by allowing you to decide the path your fleet takes, figuratively and literally.

Geotab also sends you data and analytics to help you further understand your fleet performance. All in all, you’ll be able to increase productivity, ensure safety, boost the performance of your fleet, and bring you your well-deserved peace of mind.

Fleet optimization

Your fleet operations can be customized and optimized every step of the way and according to your needs. Geotab is a solution that will help you save time and costs; they offer secured vehicle access for pooled or shared fleets. You can still use this solution even if your vehicles are parked outside a cellular-covered area.

One of their essential functionalities is their fuel management feature, which controls your fleet’s fuel usage and reduces costs. You can set rules and alerts to improve routing, manage vehicle speed and idle times, and more. You also get reports related to fuel consumption and driver training tools to set and maintain driving behaviors that can help reduce fuel spending.

Geotab will also send you automated reminders and alerts, allowing you to integrate several pieces of your fleet management software to help with fleet maintenance. With this tool, you can quickly identify and prioritize maintenance tasks on time and in advance to prevent vehicle wear, reduce downtime, and increase productivity.

Fleet safety

Fleet safety should be at the top of your list of priorities. With Geotab, you can monitor key fleet metrics to keep your fleet under control and reduce collision rates. You’ll understand and watch your drivers and their driving habits in MyGeotab. You are provided with safety dashboard reports, custom safety alerts, advanced collision avoidance systems, and more.

Monitoring the fleet is done through reports and analytics, but you can also monitor your drivers continuously and even deliver in-vehicle coaching to your drivers with Geotab. This will allow you to set ground rules for your drivers to follow, promote good driving habits, and ensure all drivers follow these rules. With Geotab, you can also implement gamification applications to motivate your drivers and create some kind of friendly competition between them with incentives and rewards to improve their safety and overall performance; such applications include Driver Challenge.

In addition to that, Geotab seamlessly integrates dash camera solutions. These cameras will help with collisions or other traffic events to ensure you don’t have to be in a critical position where you don’t know who is responsible for a car accident and to help you stand up against false insurance claims. 

Fleet sustainability

You can quickly meet your fleet’s environmental sustainability goals and targets with their tracking system, which supervises fuel economy, emissions, EV utilization, identifies areas for improvement, and more. You're provided with a Green Fleet Dashboard that offers data insights that you can use to monitor and control the success of green initiatives, such as fuel-efficient driver training and electrification. You can also benchmark against similar fleets using this process.

Geotab offers tools for driver feedback and coaching to help you control and lower fuel use, enhance the safety of your drivers and fleets, improve efficiency and increase productivity, decrease operational costs, and more. You also get to set rules and promote fuel-efficient driver behaviors; for example, you can use this to reduce speeding and idling times, help minimize carbon emissions across your fleet, and more. Keeping all these aspects under control helps improve your overall sustainability performance.

Fleet compliance

With Geotab’s Federal Motor Carrier Safety Administration (FMCSA) compliant Electronic Logging Device (ELD), you can strengthen your Department of Transportation (DOT) compliance, safety, and more. You’ll be able to know everything that is going on, minimize any violations, and more with dashboard reports and instant  alerts on driver status. Geotab’s fleet compliance solution will also simplify compliance for drivers with reminders and workflows.

Compliance is simple, and Driver Vehicle Inspection Reporting (DVIR) is no longer time-consuming; with the Geotab Drive Mobile App, it’s easily managed. You can quickly complete pre-trip and post-trip inspections from your smartphone or tablet.

You can also streamline the whole process of International Fuel Tax Agreement (IFTA) management with telematics. You can track miles by state or province for each fleet vehicle and get accurate entry and exit odometer readings. This also helps reduce hours of service (HOS) violations.


You can extend your Geotab’s functionality with their Software Development Kit (SDK) and API integrations. This will help you simplify and automate all processes, which can add value, increase efficiency and productivity, and add and customize unique functionalities for your business needs. You can also create phone and tablet apps, integrate third-party software systems and apps, create MyGeotab add-ons, and more.

In addition to that, you can seamlessly integrate hardware solutions from the Geotab Marketplace to get the most out of Geotab and meet your business goals. You’re offered sensors, cameras, mobile apps, and much more from Geotab’s extensive ecosystem, all designed to help your business thrive. 

Geotab Plans & Pricing

Geotab, unlike many other fleet management software providers, doesn’t sell their products directly to consumers. Instead, they offer their products through a network of resellers. They have mentioned their plans for Geotab GO, the Base plan, Pro, and Pro Plus.

Since prices aren’t fixed, you’re advised to contact different companies or resellers around you or on the internet to do comparison shopping before settling for the best price and needed coverage. Ask all the necessary questions about their included products and services and which ones come at an added cost.

Advantages & Disadvantages

  • Demo: While they don’t offer a free trial, potential customers can explore the features and functionalities of the fleet management system by trying out their demo before committing
  • EV fleets: Geotab offers specialized features to manage and optimize Electric Vehicle (EV) fleets
  • Monthly subscription: They offer a monthly subscription for their services, which provides their customers with the flexibility to choose the plans they need when they need them
  • Mobile app: The Geotab App enables users to easily access and manage detailed fleet data on-the-go, providing added convenience
  • 24/7 support and training: Geotab offers 24/7 customer support and training resources, ensuring assistance is always available for any issues or queries


  • Not a direct provider: Geotab is a company that doesn't directly sell its products to consumers; hence, plans and prices are not provided on their website. Consequently, you may encounter similar software solutions or hardware devices sold by different vendors at different prices and with varying features. This could lead to discovering identical products offered by various vendors at different price points, each with its own set of features or levels of coverage.

This might mean that the reseller will offer support on all or any of their products, which could complicate getting in touch with them to resolve a problem you might have in the future

  • Third-party providers: Most of their features are provided through a third-party provider, which may impact the quality of service
  • Lack of transparency: One major drawback of this company is that they’re not forthcoming about essential information like prices, plans, features, and additional costs. This lack of transparency might make it challenging for customers to understand the full implications of their services and make a better decision

Customer Reviews

Customer reviews on different platforms about this company are primarily favorable. The Better Business Bureau (BBB) has given them an A+ rating on their profile. However, the BBB does not accredit them. There are no customer reviews or complaints on the BBB. On G2, they have a 4 out of 5-star rating; on Trustradius, they have a 9.3 out of 10 rating.

Customers appreciate the ease of use of the customer’s platform's interface, which makes it easy for businesses to navigate and utilize the system effectively. The software's flexibility in creating rules and reports, straightforward installation, and versatility across various industries make it a highly recommended choice. Many customers appreciate receiving alerts for speeding or harsh driving events by drivers.

On the other hand, some users have had problems with customer service, saying that it depends on middlemen, which can cause different experiences and affect the level of help they get. There have been some reports about the difficulty of setting up new reports on their platform. Other customers have commented that the GPS doesn’t work correctly when there is a problem with the network. 

Although there are few online reviews about this company, it doesn't necessarily reflect the quality of their services and support. We suggest contacting current or previous customers to inquire about their experience.

Customer Support

From the Geotab Community, go to Support in the top right. On this page, you’ll see many channels to select from, including community, chat, ticket, and phone at (800) 397-7102. Geotab’s customer support team is available 24 hours a day, seven days a week, including holidays.

However, keep in mind that if you have any questions regarding the product you have bought, you need to contact the seller from whom you have purchased your product and not Geotab’s customer support.

On Geotab’s website, you can also find many helpful resources to help you get answers to many of your questions; this includes their frequently asked questions page, their product guide, support documentation, installation documentation, and community. You can also read their blog to understand your fleet management system further.

Final Words

Geotab is an excellent fleet management software and hardware provider that sells their products through a network of resellers. Their solutions will help you manage your fleet, prolong its life, increase productivity, ensure the safety of your drivers, and more.

Customers appreciate Geotab's user-friendly platform, robust reporting accuracy, and extensive resources. However, some users find the user interface slightly complicated. Nevertheless, Geotab's commitment to innovation and customer support is evident from the positive feedback.
Geotab is one of the best fleet management solution providers on the market; however, they might not be the right one for your business, or you might want a provider that sells their products directly to consumers.

In this case, you should do more reading and comparison shopping until you find the one that fits your needs best. You can start by reading our other comprehensive articles that review other fleet management providers on the market. You can compare various providers on our website and read more about fleet management on our blog.

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