Best Website Builders for Seamless Email Marketing

What to Look for in an Email Marketing Service

Choosing the right email marketing service is crucial. Here are some key factors to consider when evaluating different services:

1. Ease of use: A user-friendly interface can make a big difference, especially for businesses without a dedicated marketing team. Look for an intuitive design that allows you to create, customize, and send emails with minimal hassle
2. Template variety and customization: Templates should be both visually appealing and adaptable, allowing you to align your emails with your brand. Look for providers that offer a range of templates and customization options to suit different marketing goals
3. Automation and personalization: Automation saves time and enhances relevance, enabling businesses to set up trigger-based emails (e.g., welcome emails and abandoned cart reminders) that respond to customer behavior. Tailoring emails by adding personalized touches, such as addressing recipients by name or delivering tailored content, can significantly enhance engagement
4. Analytics and reporting: Detailed analytics help track the success of email campaigns, providing insight into open rates, click-through rates, and conversion metrics. A good reporting system can show what’s working and where to improve

Top Website Builders for Integrated Email Marketing

Several website builders stand out for their integrated email marketing capabilities. Here’s a closer look at some of the top providers, each offering a unique blend of features tailored to different types of businesses.

Wix (with Ascend)

Wix’s email marketing features are provided through their Ascend suite, which includes tools for email campaigns, automation, audience segmentation, and a basic CRM. Users can set up automated email workflows, like welcome or follow-up emails, based on customer actions, making it a versatile choice for managing campaigns without leaving the website builder. Ascend’s intuitive design, paired with Wix’s drag-and-drop editor, offers an accessible solution for businesses looking to create professional emails that align with their site’s branding.

Additionally, Ascend integrates smoothly with Wix’s other marketing tools, allowing users to leverage social media ads, SEO features, and analytics in one place. While a basic version of Ascend is available for free, advanced features, such as detailed analytics and more extensive automation, are part of Wix’s higher-tier plans, starting from $17 per month. This tiered approach lets businesses scale their email marketing as they grow, offering flexibility while keeping the platform affordable for new users.

Squarespace

Squarespace’s built-in email marketing tools are designed to align with the visual aesthetics of their website templates, allowing businesses to create consistent, on-brand communications. Squarespace email campaigns offer customizable templates that match website themes, making it easy to send visually cohesive emails across all customer touchpoints. Real-time analytics help users monitor open rates, click-throughs, and engagement.

The platform is particularly known for its design-centric approach, making it popular among brands that prioritize a seamless, professional appearance. Squarespace also offers integrations for marketing, such as promotional pop-ups, social media links, and member areas, expanding its utility beyond basic email marketing. However, its automation tools are limited compared to dedicated email marketing platforms, making it less ideal for businesses seeking complex workflows.
Squarespace is best for businesses that value cohesive branding and straightforward email marketing integration with their website. It’s a solid choice for those looking to blend email and web design without delving into advanced automation.

GoDaddy

GoDaddy’s website builder includes integrated email marketing tools that enable users to create campaigns, manage subscriber lists, and schedule emails seamlessly. With a range of industry-specific templates, businesses can easily find designs that fit their niche. GoDaddy’s email marketing tools are known for being beginner-friendly, making them accessible for those new to digital marketing. The setup process is simple, with pre-made templates allowing users to launch campaigns quickly.

Additionally, GoDaddy’s platform includes built-in marketing and social media management tools, allowing businesses to manage email campaigns, website analytics, and social posts from one dashboard. This feature is particularly valuable for small businesses that want a streamlined approach to managing their online presence. However, GoDaddy’s lower-tier plans come with limited customization and automation, which may not be sufficient for businesses with more advanced needs. Higher-tier plans offer more email marketing flexibility, including increased email sending capacity and SEO tools to enhance visibility.

GoDaddy is a solid choice for small businesses or beginners who need an easy-to-use platform with ready-made templates and integrated marketing features. It’s a straightforward option for those who want to dive into email marketing without a steep learning curve, while also benefiting from tools like SEO optimization and social media management.

Weebly

Weebly's website builder offers email marketing tools through Weebly Promote, allowing users to design campaigns, manage contact lists, and track performance seamlessly. With a variety of customizable templates tailored for newsletters, promotions, and announcements, Weebly's email marketing tools make it easy for businesses to align campaigns with their branding.
Weebly’s drag-and-drop email editor and automation features are particularly beginner-friendly, enabling a quick setup for welcome emails, follow-ups, and other targeted sequences. Users can manage website and email analytics from a single dashboard, creating a streamlined experience for small businesses aiming to grow their online presence. However, Weebly's lower-tier plans may have limited automation options, while higher-tier plans offer greater flexibility.
Weebly is a practical choice for new users looking for an accessible email marketing platform with essential tools and easy-to-use templates. It’s especially valuable for those wanting to manage website and marketing efforts in one place without extensive setup or technical expertise.

Hostinger 

Hostinger provides a budget-friendly website builder with integrated email services, offering features like professional email addresses that match your domain. This supports brand consistency, especially for small businesses aiming to maintain a professional image. They also include a drag-and-drop editor, mobile editing, and AI-driven tools for content creation and SEO, making the platform accessible to beginners and cost-effective for startups. However, their email marketing capabilities lack advanced automation and detailed analytics, which may limit them to basic campaigns. Hostinger is an excellent choice for small businesses that prioritize affordability and simplicity over complex marketing features.

Conclusion

Email marketing continues to be one of the most effective ways to build and maintain customer relationships, with website builders now offering integrated email. Platforms like Wix, Squarespace, Hostinger, GoDaddy, and Weebly allow businesses of all sizes to create and manage campaigns alongside their websites. Each option offers unique strengths—from Wix’s automation capabilities to Squarespace’s cohesive branding and GoDaddy’s beginner-friendly templates—enabling businesses to choose a solution that aligns with their marketing goals. Ultimately, Email marketing tools empower businesses to engage their audience effectively while maintaining a consistent online presence.

To explore your options further, start by exploring our curated list of top website builders. Use our comparison tool to find the best fit for your goals, and visit our blog for more expert advice on growing your digital presence.