Text Message Marketing
Top Companies in 2025
Textedly vs Twilio
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- Unlimited contact storage without increasing plan costs
- Free incoming messages that support affordable two-way communication
- Flexible billing with monthly and annual options
- Simple, intuitive interface suitable for users with little technical experience
- Integrations with major tools like Zapier, Salesforce, and Mailchimp
- Flexible API tools that allow custom workflows and integrations
- Reliable delivery backed by routing intelligence
- Scalable pay-as-you-go pricing with volume discounts
- Strong support for global SMS, MMS, and WhatsApp messaging
- Robust data and segmentation features through integrated customer profiles
- Extra fees for additional keywords, message credits, and telecom registration
- No widely advertised money-back guarantee for annual plans
- Noticeable price jumps between message tiers
- Reports of slow or inconsistent support responses during technical issues
- Support for smaller accounts can be slow or inconsistent
- Costs may rise quickly depending on volume or country
- Setup and configuration can be difficult for non-technical users
- Verification processes and compliance steps can delay onboarding
Founded in 2015 and headquartered in Nashville, Tennessee, Textedly provides a cloud-based SMS and MMS marketing service designed for businesses that need fast, reliable communication. Their platform includes bulk text messaging, automated workflows, unlimited contact storage, and tools for managing two-way conversations. They also offer features such as text-to-pay, review-request prompts, advanced scheduling, and integrations with platforms like Zapier, Salesforce, and Mailchimp. Users often highlight the platform’s ease of use, flexible setup, and ability to support a wide range of communication needs. Reviews across major software sites show strong satisfaction with its everyday performance, while feedback on billing and support availability varies by user experience. The company has also undergone structural changes, including an acquisition by Inunity and the merger of Texting Base into the platform, which has expanded its capabilities.
Founded in 2008 and headquartered in San Francisco, this cloud communications provider has built a strong reputation for helping businesses manage SMS, MMS, WhatsApp, and other messaging channels through programmable tools. Their API-driven platform gives companies the flexibility to create custom communication workflows, automate campaigns, and integrate messaging into existing systems. With global coverage and multilingual support, they appeal to teams that operate across different regions or rely on advanced routing to maintain consistent delivery. Their feature set includes segmentation tools, real-time data through their customer data platform, and workflow automations that help businesses send timely and relevant messages. While the platform is powerful, it can be complex for beginners, and some users report challenges with support responsiveness, verification steps, and unpredictable costs. At the same time, many reviewers highlight reliability, scalability, and the ease of connecting multiple communication channels under one provider. As you explore their services, you’ll find a mix of strengths and trade-offs that make them a compelling option for certain users. The following sections break down their tools, pricing model, customer experience, and overall performance to help you decide whether they may be the right fit for your business.
- Free Trial : No fixed days; includes 50 messages and one keyword
- Customer Experience : Fair
- AI Features : Available (AI-assisted message drafting, AI suggestions for campaign text)
- International Messaging : Unavailable/Restricted (platform access appears limited in some countries; international logins are sometimes blocked)
- BBB Rating : 1.36
- Free Trial : Includes $15 in trial credits for testing core features
- Customer Experience : Poor
- AI Features : Available (adaptive routing, delivery intelligence, AI-assisted workflows through Segment)
- International Messaging : Available (supports many global destinations)
- BBB Rating : 1
- Large-scale messaging capacity that supports sending to thousands at once
- Automation tools that allow scheduled, recurring, and drip-based message flows
- Text-to-pay and review-request features that extend SMS use beyond marketing
- Unlimited contacts included on every plan, supporting unlimited subscriber growth
- An extensive developer ecosystem that supports advanced customization
- Wide multichannel messaging options beyond SMS, including WhatsApp and RCS
- Integrated customer data platform for real-time audience targeting and personalization
- High-volume infrastructure built for enterprise-level messaging workloads
- Android Mobile App
- iOS Mobile App
- Role-Based Permissions
- Team Inbox
- Android Mobile App
- iOS Mobile App
- Role-Based Permissions
- Team Inbox
- Bank Transfers
- Cryptocurrency
- Major Credit Cards
- Pay-as-You-Go Pricing
- PayPal
- Renewal Reminders
- Text-to-Pay—Undisclosed
- Bank Transfers
- Cryptocurrency
- Major Credit Cards
- Pay-as-You-Go Pricing
- PayPal
- Renewal Reminders
- Text-to-Pay—Undisclosed
- API Access
- App Integrations (e.g., CRM, Zapier)
- Workflow Automation
- API Access
- App Integrations (e.g., CRM, Zapier)
- Workflow Automation
- 24/7 Support Availability
- Community Forum
- FAQs
- Help Center / Knowledge Base
- Live Chat
- Phone
- 24/7 Support Availability
- Community Forum
- FAQs
- Help Center / Knowledge Base
- Live Chat
- Phone
- AI-Powered Messaging
- Bulk SMS
- Compliance Tools (TCPA, A2P 10DLC, GDPR)
- Contact Segmentation
- Drip Campaigns
- Exportable Reports Reports
- Keyword Shortcodes
- MMS Support
- Opt-In Tools (e.g., Keywords, Web Forms)
- Real-Time Analytics
- Scheduled Campaigns
- Text-to-Pay Support
- Two-Way Messaging
- UTM Tracking
- AI-Powered Messaging
- Bulk SMS
- Compliance Tools (TCPA, A2P 10DLC, GDPR)
- Contact Segmentation
- Drip Campaigns
- Exportable Reports Reports
- Keyword Shortcodes
- MMS Support
- Opt-In Tools (e.g., Keywords, Web Forms)
- Real-Time Analytics
- Scheduled Campaigns
- Text-to-Pay Support
- Two-Way Messaging
- UTM Tracking
Textedly vs. Twilio
Textedly and Twilio both support business texting, but they serve very different types of teams. One focuses on simplicity and marketing-friendly tools, while the other provides deep customization for developers and large-scale operations. If you are trying to decide which platform fits your communication style, this guide breaks down their features, compliance standards, pricing, and overall value so you can make a confident choice.
Service range
Textedly centers their platform around accessible SMS and MMS marketing. They offer keyword-based signups, mass texting, scheduled broadcasts, image messaging, basic automation, and drip sequences that help businesses stay in touch with subscribers without a complicated setup. Their dashboard organizes campaigns, contacts, and replies in one place, making it easy for non-technical teams to run promotions, send alerts, and follow up on messages. Integrations are available through Zapier and API connections, but the overall ecosystem remains intentionally lightweight, allowing teams to launch campaigns quickly.
Twilio takes a very different approach by offering a programmable communications infrastructure. Their platform supports SMS, MMS, WhatsApp, email, voice, and chat, all powered through APIs that allow developers to create custom flows and complex logic. Twilio is ideal for companies that want messaging embedded inside apps, CRM systems, or custom workflows. While they can send campaigns, their real strength is building automated conversations, notifications, verifications, and large-scale messaging pipelines across multiple channels.
Security and compliance
Textedly includes built-in compliance features that help everyday users stay within legal requirements. They provide opt-in tools, automatic handling of stop and unsubscribe keywords, and simple permission-based contact collection. Their features are designed for businesses that need reliable marketing compliance without having to navigate technical documentation. This makes Textedly a comfortable choice for teams that simply want to follow TCPA rules and mobile carrier guidelines without heavy customization.
Twilio delivers a more advanced compliance framework. They offer secure data handling, verified sending, A2P 10DLC registration tools, and detailed controls for opt-in and consent workflows. However, Twilio places more responsibility on users to build their own compliance logic because everything is created through APIs and custom workflows. Teams with developers can create highly compliant, multi-step systems, but smaller businesses may find the setup too technical.
Pricing
Textedly uses a clear subscription-based pricing model. Plans are organized around monthly message limits and included features, giving teams predictable costs. Businesses that rely on consistent campaigns often appreciate the stability of paying one subscription for both the platform and message volume.
Twilio charges strictly based on usage. Businesses pay for each text, each phone number, and each optional feature they use. This creates a flexible pricing structure that works well for teams with fluctuating volume or very high scale. The trade-off is that budgeting can become more complex, especially when multiple channels or automations are active simultaneously. Twilio can be extremely cost-efficient at scale, but it requires active cost monitoring to ensure optimal efficiency.
Conclusion
Textedly works best for businesses that want a straightforward texting platform for marketing, alerts, and simple automations. It is built for teams that value ease, speed, and predictable pricing. Twilio is designed for developers and growing companies that need custom messaging logic, multi-channel support, and the freedom to build highly tailored workflows. Both platforms are strong in their own ways, so the right choice comes down to whether you want an out-of-the-box SMS tool or a fully programmable communications system. Choose the platform that aligns with your technical resources, message volume, and long-term communication goals.