SlickText vs tatango

Founded in 2012 in Jamestown, New York, and now operating from both Jamestown and Nashville, SlickText has steadily developed into a widely recognized provider of SMS and MMS marketing solutions across the United States and Canada. They serve a broad spectrum of users, including retailers, nonprofits, restaurants, healthcare organizations, schools, and enterprise teams that rely on text messaging for timely communication and audience engagement. Their platform focuses on list growth, automation, segmentation, and reliable message delivery, supported by tools such as QR code sign-ups, branded web forms, multi-step workflow builders, review request triggers, and detailed performance analytics. They also give users the flexibility to choose from toll-free numbers, local 10DLC, or dedicated short codes, which helps businesses tailor their approach based on volume and compliance requirements. Customer feedback remains highly positive on platforms like G2 and Capterra, where thousands of reviewers note strong usability and responsive support, although some raise concerns about credit consumption, number registration delays, or limits tied to legacy features. While they do not hold an accredited BBB profile, they are still widely regarded as a credible and established player in the text-marketing space.

Tatango began in 2007 in Seattle and focuses on helping organizations run large-scale SMS and MMS campaigns. Their platform is designed for groups that need fast, reliable delivery, such as nonprofits, advocacy teams, agencies, and fundraising programs. They offer tools for building targeted segments, sending automated message flows, and attaching personalized donation links that guide supporters directly to a mobile-friendly giving page. Their system can handle high-volume sending and integrates with well-known CRM and fundraising platforms, allowing teams to manage contacts and data without disrupting existing workflows. Users often highlight the platform’s ease of use, helpful onboarding, and responsive support. Many describe quick replies from the team and smooth setup processes, especially when working with dedicated short codes or compliance requirements. At the same time, the provider does not publish full pricing details, and some reviewers mention feature limitations or integrations still in progress. They are not accredited by the BBB, though they maintain a strong reputation on software review sites. This overview gives you a starting point to understand their approach, and the full review explores their features, pricing structure, pros and cons, and how they perform for different types of communication goals.