Roller POS: Review, Products, Features, and Prices
Roller POS is a fully-featured solution provider for attractions and amusement businesses. It offers a ticket management system, customer relationship management, parties and group bookings, waivers, and a point-of-sale system that does it all. Continue reading our full review to know everything Roller has to offer.
Roller dubs itself as the guest experience platform, as it will help you run your businesses from one platform and set yourself up for success. Roller has earned five-star ratings from G2 and 4.5/5 stars from Capterra. In addition, reviews have praised the system as robust, fast, secure, and reliable, and simply the best cloud solution in the market.
Roller is a cloud-based platform that works with businesses of all sizes and helps them to operate more effectively and grow their businesses by delivering outstanding guest experiences. Roller supports the following industries:
- Agritourism & Corn Mazes
- Amusement Parks
- Family Entertainment Centers
- Museums & Cultural Organizations
- Rock Climbing Gyms
- Skating Rinks
- Softplay & Play Centers
- Trampoline Parks
- Wake & Aqua Parks
- Water Parks
- Zoos & Wildlife Parks
Roller's point-of-sale system is modern and user-friendly, designed to provide your maximum team efficiency and your customers a great experience. You can use Roller's point-of-sale system to sell anything, including food, drinks, and merchandise, all from one place.
Table management will allow you to track orders and bills against table numbers, so your customers' orders are delivered more timely. In addition, your entire business's inventory is accessible from one place, and you can sort and group your items to your liking for easier lookup and access.
Online bookings and walk-in are also all manageable from the POS system, where you can also provide customers with discounts on stock items. Guests and customers can also create running tabs that they can close out at the end of their visit, and they can load credit on their RFID wristbands or cards for contactless POS transactions.
Ticketing and Guest Management
Roller's ticketing and guest management give you complete control and visibility of your booking management; you can adjust capacity limits and block out session times with a few clicks.
More ticketing and guest management tools allow you to customize general and recurring passes, and advertise them for customers, in addition to bundled packages such as tickets and retail items and season passes.
Roller also provides you with both a mobile check-in application and an online checkout experience to provide a smooth experience to both your customers and employees.
Customer Relationship Management (CRM)
A great point-of-sale system for any business starts with a great customer management tool. Roller's CRM lets you understand who your customers are in a clear, unified view. You can categorize your guest's database based on your own rules and criteria such as spending, visits, product purchases, and more.
You can also build automated marketing campaigns to target select customers and personalize your emails to fit the target group. You can gather your customer's information with custom-built forms they can fill out; you can either use Roller's templates or build yours from scratch.
Parties and group bookings
Roller makes party bookings easy and fun with their online platform integration, so your customers won't have to pick the phone to call your business to do so. Roller also gives your customers a range of buy now, pay later payment methods to help reduce the friction in online bookings.
Similar to the ticketing system, you get clear visibility of your rooms' capacities, so you never double or overbook your rooms; you can also easily block out full spaces.
GX Score is Roller's own guest experience insight tool that provides your customers with surveys where they can rate their experiences and leave feedback. Using this tool, you can turn any critics into fans by taking quick actions to improve any area of inconvenience.
The insights you get can help you evaluate your service team's performances, pinpoint areas to enhance value for money, attracts more guests as you improve your facilities, and lastly, increase staff on days with longer queue times.
You are also provided with daily summaries, trend updates, and survey alerts for instant notification on negative reviews. Your customer data also integrates with your booking data for simpler access.
Roller does not sell or provide any hardware with its point-of-sale software. Instead, it only recommends acquiring or using specific brands and devices.
Roller's software is compatible only with Windows 10 and Windows 8 (64-bit) and recommends using the following peripheral devices:
- Receipt & docket printers – Epson models
- Cash Drawers - APG Vasario Series, or MMF Cash Drawer Advantage
- Barcode scanners – Zebra models
A hardware help center is available on Roller's website to guide you through hardware recommendations and setup.
Rollers offer three payment plans, each with a set of benefits:
Lite: $200/month, billed $2,400 per year.
This plan is perfect for small venues but is packed with features to grow your business; key benefits include:
- 2 devices
- Unlimited User Logins
- Online Bookings
- Party Reservations
- Gift Cards
- Playground Training Mode
- Email & Ticket Support
- 3 Hours of Training Included
Pro: $500/month, billed $6,000 per year.
This plan suits mid-sized businesses with slightly more customization requirements. Key features include all Lite plan benefits plus:
- 6 devices
- Self-Serve Kiosks
- Multiple Checkouts
- Advanced Memberships
- Send Emails & Log calls
- Editable Emails & Tickets
- Custom Roles & Management Functions
- Call-back Phone Support
- 6 Hours of Training Included
Enterprise: $2,500/month, billed $30,000 per year.
This plan is designed for larger businesses that require more service and support, and key benefits include all Pro plan features plus:
- Unlimited devices
- Premium onboarding
- Enhanced SLAs
- Dedicated Account Manager
- Direct Line Support
- 12 Hours of Training
Optional Add-ons are also available for:
- GX Score - $100/month
- Waivers - $100/month
- Premium Onboarding - $1,600
- API Access - $29/month
Customer support for the Lite plan is available via support tickets 24/7. Pro and Enterprise plans provide phone assistance.
Roller's sales team is available to reach by phone at:
- USA: +1 213 839 6940
- UK: +44 20 3514 8714
- AUS: +61 3 8103 5026
Roller perhaps offers one of the best point-of-sale systems for amusement and attraction businesses. Its feature-rich and inclusive products help provide your customers an unforgettable experience while driving your sales higher. You can also request a free demo from its website to try out its inclusive system before committing to a subscription.
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