Heartland vs Versatile Merchant Services

Heartland, an all-in-one cloud-based, user-friendly point-of-sale (POS) system that incorporates mobile ordering and customer loyalty programs to help you retain your customers, was founded in 1997 in Oklahoma City, US. Heartland POS systems enclose several features, including order, inventory, and employee management. The system targets various industries and business sizes, from quick service to fine-dining environments. Heartland offers flexible pricing options, allowing businesses to select the plan that suits their requirements. Heartland's system aims to protect the customers' data since it is PCI-compliant and paired with EMV-enabled hardware, tokenization, and end-to-end encryption. Heartland received the Leader award in the Point of Sale (POS) Software Awards 2023, the Gold Medal in the Software Reviews, and the 2023 Data Quadrant Gold Medalist.

Versatile Merchant Solutions, previously named ReversePOS, was established in 2004 and based in Virginia. Specializing in versatile point-of-sale (POS) solutions, they cater to a wide range of industries, including restaurants, retail, salons, and service providers. Their comprehensive offerings include customizable software, robust hardware options, and tailored services to meet the diverse needs of businesses. Serving a broad clientele across various sectors, Versatile Merchant Solutions is recognized for their excellence in providing POS solutions that streamline operations and enhance customer experiences. With a client base spanning the United States, they are trusted by businesses of all scales, from small startups to large enterprise groups. Their A+ BBB rating comes from partnering with other companies that are offering comprehensive tools for in-location, takeout, and online point-of-sale operations and order management, payment processing, bookkeeping, marketing, team management, and seamless integration capabilities. With user-friendly platforms and devices that cater to all business sizes, VMS empowers business owners to manage their operations efficiently, enhance customer engagement, and optimize employee productivity. Although there aren’t specific awards or many customer reviews, their 20 years in the industry shows a solid standing in the tech world.