Dinnerly vs Freshly

Dinnerly, founded in 2017, is headquartered in New York. They offer a budget-friendly meal kit delivery service designed to simplify home cooking with easy-to-follow recipes. Dinnerly provides over 100 recipes weekly, including vegetarian, gluten-free, and dairy-free options, catering to various dietary preferences. Their unique features include a “Taste Profile” tool for personalized meal suggestions and kid-friendly recipes. Customer feedback highlights the affordability and convenience of their service, though some mention concerns about packaging and ingredient freshness. Dinnerly holds a reputable position in the meal kit industry, known for its straightforward approach and accessible meal options.

Founded in 2015 and headquartered in New York City, Freshly quickly became a notable player in the meal delivery service industry before its shutdown in 2023. Known for offering convenient, ready-to-eat meals that emphasized both nutrition and taste, Freshly catered to health-conscious consumers seeking a hassle-free dining experience. Their meals were fully cooked by chefs, providing a simple solution for those with busy lifestyles who still wanted to enjoy delicious, home-style meals without the prep work. With a diverse rotating menu that included options like gluten-free and low-calorie dishes, Freshly appealed to a wide range of dietary preferences. Freshly’s commitment to using fresh ingredients and eco-friendly packaging was well-received, although some customers noted concerns about portion sizes and packaging volume. As a Nestlé-acquired company, Freshly had the backing of a major food conglomerate, which contributed to its credibility and innovation in the meal delivery space. However, despite these strengths, the company faced challenges in a competitive market and ultimately ceased operations. This review invites readers to explore the specifics of Freshly’s offerings and to consider what made it both a standout choice and a cautionary tale in the dynamic meal kit industry.