Unitron vs ZOUNDS

Founded in 1964 and headquartered in Canada, Unitron is a global hearing aid manufacturer that delivers professional-grade hearing solutions through licensed providers in over 70 countries. As part of the Sonova Group, they offer a range of receiver-in-canal, behind-the-ear, and custom in-ear devices designed for users with mild to profound hearing loss. Their hearing aids are built on advanced platforms like Vivante and Blu, featuring intelligent sound processing, environmental classifiers, and universal Bluetooth connectivity. One of Unitron’s most distinctive features is their FLEX program, which allows users to trial devices and upgrade technology levels without replacing hardware. Their Remote Plus app also sets them apart, offering real-time feedback, in-app coaching, and remote adjustments guided by hearing care professionals. While their products are not available for direct purchase online, they are widely supported through local audiology clinics. Customer reviews highlight the comfort, reliability, and convenience of Unitron’s modern designs, though some note limitations such as the lack of rechargeable custom models and inconsistent pricing across providers. Backed by industry awards and ISO certifications, Unitron continues to focus on adaptable, clinician-supported hearing care.

Zounds Hearing was founded in Chandler, Arizona, by Sam Thomasson. Backed by Acoustic Technologies Inc., Zounds developed its own semiconductor chips and low-power algorithms to deliver high-quality sound while keeping devices affordable. Their hearing aids were built for people with mild to severe hearing loss and came with features like intuitive noise cancellation, feedback suppression, and customizable listening modes. Each device included a 30-day free trial and a three-year protection plan. Customers could test a model at home and return it for a full refund if it didn’t meet their needs. Pricing for most models ranged from $499 to $999 per aid, with premium models like the Vizara priced at $1,499. Financing options were also available. Zounds maintained a hands-on customer experience, offering free hearing tests at their centers and personalized consultations to match users with the right device. Though the company is no longer in business, they were known for delivering strong value, comfort, and clarity to users across various lifestyles.