Lexie Hearing vs ZOUNDS

Lexie Hearing, founded in 2020 and headquartered in Boston, has quickly become a recognizable name in the over-the-counter (OTC) hearing aid space. Developed by health tech company hearX, Lexie focuses on making hearing care more accessible for adults with mild to moderate hearing loss. Their hearing aids are FDA-cleared, self-fitting, and fully customizable through a companion mobile app that allows users to adjust volume, treble, bass, and environment settings from their smartphone without needing in-person appointments. The company offers three models, including two powered by Bose Ventures, blending advanced acoustic engineering with Lexie’s intuitive software. All devices are sold directly to consumers through major retailers like Best Buy and Walgreens, or online, and come with remote support, environment presets, and flexible power options, including rechargeable and disposable batteries. Lexie stands out with their flexible payment structure, which gives users the choice between a one-time purchase or a monthly subscription. They also offer a 45-day risk-free trial, a one-year warranty, and optional protection plans. While feedback is mixed, praising support and ease of use, but noting occasional app or fit issues, Lexie maintains an A+ BBB rating and continues to grow their reputation as a user-friendly, tech-forward brand. Curious how they compare to traditional options? Read our review.

Zounds Hearing was founded in Chandler, Arizona, by Sam Thomasson. Backed by Acoustic Technologies Inc., Zounds developed its own semiconductor chips and low-power algorithms to deliver high-quality sound while keeping devices affordable. Their hearing aids were built for people with mild to severe hearing loss and came with features like intuitive noise cancellation, feedback suppression, and customizable listening modes. Each device included a 30-day free trial and a three-year protection plan. Customers could test a model at home and return it for a full refund if it didn’t meet their needs. Pricing for most models ranged from $499 to $999 per aid, with premium models like the Vizara priced at $1,499. Financing options were also available. Zounds maintained a hands-on customer experience, offering free hearing tests at their centers and personalized consultations to match users with the right device. Though the company is no longer in business, they were known for delivering strong value, comfort, and clarity to users across various lifestyles.