Lucid Hearing vs Rexton

Lucid Hearing is a Texas-based company founded in 2009 that offers affordable over-the-counter hearing aids designed to meet the needs of individuals with mild to moderate hearing loss. Their products are available both online and at hundreds of Sam’s Club locations across the United States, providing convenient access to in-person hearing tests, fittings, and follow-up care. Lucid’s devices include a range of styles, from nearly invisible in-canal options to full-featured behind-the-ear models, many of which offer Bluetooth streaming, rechargeable batteries, and app-based customization through the Lucid Hearing app. The company emphasizes accessibility and ease of use, with transparent pricing starting at under $200 per pair and flexible financing options available. Customers also benefit from free lifetime support, including annual hearing checks and remote or in-person adjustments with licensed hearing specialists. While many users praise the value, convenience, and personalized care, some reviews cite issues with app stability, connectivity, and occasional delays in customer service. Lucid Hearing is not currently accredited by the Better Business Bureau but has responded to most submitted complaints. Their combination of flexible technology, retail convenience, and ongoing care makes them a notable option for users exploring hearing aid solutions outside of traditional clinical settings.

Rexton is a global hearing aid manufacturer founded in 1955 and now operates under the WS Audiology group, including brands like Signia and Widex. Headquartered in Germany, Rexton focuses on building hearing aids that prioritize durability, practical performance, and usability in real-world conditions. Their devices cater to individuals with mild to profound hearing loss and are commonly distributed through licensed providers, including Costco in the U.S. Many of Rexton’s devices feature advanced sound processing technologies like BiCore and MotionCore and support for Bluetooth streaming, mobile app control, and rechargeability. Several models are rated for water and dust resistance (IP67/IP68) and certified for use in industrial settings (ATEX), making them especially appealing to users with active lifestyles or demanding work environments. Customer feedback is somewhat limited online, though reviews of the Rexton App are generally positive on iOS and more mixed on Android. Users who leave feedback often mention reliable performance, discreet adjustments via smartphone, and clear sound quality in group conversations. While Rexton may not have the visibility of some major competitors, their no-frills approach and practical features raise important questions for anyone researching hearing aids. What kind of hearing support do you need, and could Rexton deliver it?